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Rockford Financial Planning

Updated today

Client AUM

$72,206,415

Clients

118

Advisors

2

of 3 employees

About

Rockford Financial Planning serves individual clients, including high-net-worth households, and provides consulting to employer retirement plans. The firm delivers continuous investment management alongside written financial planning services offered as ongoing comprehensive engagements and limited-scope hourly work, managing roughly $79.7 million across about 118 client relationships.

The firm primarily implements passive, asset-class-based portfolios using index mutual funds and ETFs and manages accounts on a discretionary basis in line with each client’s investment policy and risk tolerance. Unusually for firms of its size, Rockford offers investment management exclusively through a wrap fee program that combines advisory, trading, and most custodial services into a single client billing arrangement, a structure that can affect trade execution and turnover considerations.

Noteworthy features include its status as a wrap fee program sponsor, which is uncommon among supported peers, and a compact advisory team that manages a material level of assets relative to its size. The practice also combines retirement plan consulting with individual financial planning and portfolio management, and emphasizes written plans and ongoing monitoring as part of its service model.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies

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Fee options

Percentage

$0 - $1,000,000: 1.10% $1,000,001 - $2,000,000: 0.95% $2,000,001 - $3,000,000: 0.85% $3,000,001 - $4,000,000: 0.75% $4,000,001 - $5,000,000: 0.65% Above $5,000,000+: 0.50%

Project-based

$250/hour

Other

Minimum fee: Ongoing Comprehensive Financial Planning minimum quarterly fee of $187.50 Fee-only: Ongoing Comprehensive Financial Planning fixed fee billed quarterly, formula [ (1.10% x Annual Income) ÷ 4 ], minimum $187.50 quarterly, maximum $2,000 quarterly

Main office

Wilmington DE

Advisors at this office

2

Most active in

Delaware · Maryland · Pennsylvania

Also doing business as

Rockford Financial Planning · Rockford Financial Planning LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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Connor M

CFP®, Series 65

Wilmington, DE

Rockford Financial Planning

Connor Matheny is a CFP® with three years of industry experience and currently serves as a financial advisor at Rockford Financial Planning in Wilmington, DE. He has worked exclusively with Rockford Financial Planning since 2021, with prior experience outside the financial sector. Rockford Financial Planning serves individual clients, including high-net-worth households, and provides consulting to employer retirement plans. The firm primarily implements passive, asset-class-based portfolios using index mutual funds and ETFs, managing accounts on a discretionary basis through a wrap fee program that combines advisory, trading, and custodial services into a single billing arrangement.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies

Kevin O

CFP®

Wilmington, DE

Rockford Financial Planning

Our goal is to be a trusted advisor to our clients, bringing simplicity to complicated financial matters. We have structured our business so that we ALWAYS act as a fiduciary and in your best interest. People are often surprised to learn that most financial planners are limited to when they act as a "fiduciary" and not through the entire advisor-client relationship. For these advisors their primary obligation is to the firm; their secondary obligation is to their client. At Rockford Financial Planning, it is our job and responsibility to get you and your family access to the best services and resources available in the industry, regardless of where they are housed. After developing a true understanding of each client’s circumstances and family dynamics, we use a disciplined approach to customize a comprehensive financial plan. Then we work together to manage your finances and investments with the plan serving as a map for a clear path forward. Our transparent fee schedule makes it easy to understand exactly how we get paid. We are "fee only," which should not be confused with "fee based." There are no hidden fees.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies
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