Rogers Capital Advisors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Rogers Capital Advisors is a small SEC‑registered advisory firm with two advisors and approximately $4.3 million in discretionary assets across seven accounts. The firm provides asset management and fee‑based financial planning services to individuals and high‑net‑worth clients, using percentage‑of‑AUM billing and offering portfolio management for individual accounts.
The firm’s investment process incorporates fundamental, technical and cyclical analysis to develop asset allocation and trading decisions, and it typically manages client accounts on a discretionary basis with at least annual reviews and rebalancing. It also offers comprehensive financial planning, estate and business planning, and works with clients and their other advisors to gather financial information and set investment objectives.
Compared with peers of similar scale, RCA’s client mix and business activities are atypical: the ADV discloses work with corporate pension and profit‑sharing plans, foundations and endowments and—unusually for a firm of this size—clients identified as sovereign wealth funds, banking or thrift institutions, insurance companies, state or municipal governments, and other investment advisers. The firm’s principals also disclose outside business activities, including insurance sales through an affiliated entity (with potential commission and incentive compensation) and ownership stakes in several operating companies, one of which the brochure indicates occupies roughly a quarter of a managing member’s time.
Client services
Expertise
Fee options
Fixed fee for comprehensive financial plans up to $7,500 (negotiable depending on complexity)
$0 - $1,000,000: 1.75% annually $1,000,001 - $2,000,000: 1.50% annually $2,000,001 - $5,000,000: 1.25% annually $5,000,001 - $10,000,000: 0.75% annually $10,000,001+: Negotiable
Insurance commissions received from sales of insurance products; may include incentive awards
Hourly consulting fee of $325
Minimum fee: Minimum fee of $2,500 annually Fee-only: Hourly fee of $325 and fixed financial planning fees up to $7,500 (both negotiable)
Main office
Horseshoe Bay TX
Advisors at this office
2
Most active in
Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Robert R
Series 63, Series 66
Horseshoe Bay, TX
Rogers Capital Advisors, LLC
Robert Rogers is a financial advisor at Rogers Capital Advisors, LLC, with 19 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Rogers Capital Advisors since 2015. Outside of his advisory role, he is a limited partner in several non-investment-related businesses, including an oil field supply company, a bio/pharma development firm, and a concrete company. Rogers Capital Advisors serves individual and high-net-worth clients, as well as a range of institutional clients such as corporate pension plans, charitable organizations, and small businesses. The firm manages assets primarily on a discretionary basis, employing a combination of fundamental, technical, and cyclical analysis, and offers comprehensive financial planning and consulting services.
Will R
CFP®, Series 66
Horseshoe Bay, TX
Rogers Capital Advisors, LLC
Will Rogers is a CFP® with 20 years of industry experience and has been with Rogers Capital Advisors, LLC since 2015. The firm is a small advisory practice based in Horseshoe Bay, TX, with two advisors and approximately $3.6 million in assets under management as of year-end 2024. Outside of his advisory role, Rogers holds a license to sell non-variable insurance. Rogers Capital Advisors provides investment management and fee-based financial planning services to individual, high-net-worth, and a range of institutional clients. The firm manages assets primarily on a discretionary basis, employing a combination of fundamental, technical, and cyclical analysis to construct and monitor portfolios.
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