ROI Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$256,652,118
Clients
272
Advisors
2
of 8 employees
About
ROI Financial serves individual and high‑net‑worth clients, business owners, and retirement plans, offering discretionary and non‑discretionary portfolio management, financial planning, and pension consulting. The firm provides modular planning add‑ons for business owners and advanced estate scenarios, and it manages held‑away defined contribution participant accounts through a third‑party platform for ongoing oversight and rebalancing.
The adviser documents client goals in Investment Policy Statements, conducts quarterly reviews, and applies a mix of fundamental, technical, charting, and cyclical analyses to implement long‑ and short‑term strategies. ROI Financial’s investment program can include margin transactions, short sales, and options writing, and it generally custodizes client assets at Schwab Institutional while using block trading where appropriate.
Noteworthy differences from many peers include its ownership affiliation with a tax preparation firm (ROI Tax) and a separate marketing services affiliate, with shared personnel and office space disclosed and supervisory controls described to mitigate conflicts. The firm also discloses use of third‑party ratings in its materials and works with pooled investment vehicles (such as hedge funds, REITs, and retirement plan assets), along with borrowing capabilities in managed accounts—features that are uncommon among similarly sized supported firms.
Client services
Expertise
Occupation focus
Fee options
Fixed financial planning fees between $600 and $4,800, negotiable
$0 - $250,000: 1.50% $250,001 - $500,000: 1.35% $500,001 - $1,000,000: 1.15% $1,000,001 - $2,500,000: 1.00% $2,500,001 - $5,000,000: 0.85% $5,000,001 - $8,500,000: 0.75% Above $8,500,001+: 0.65%
$250 per hour for financial planning services
Fee-only: Financial planning fixed fees ranging from $600 to $4,800; hourly financial planning fee of $250/hour
Main office
14675 SW Millikan Way
Beaverton OR 97003
Advisors at this office
2
Most active in
California · Oregon · Texas · Washington
Also doing business as
J & A, LLC · J&A, Inc. · Lance Johnson & Associates, Inc. · R.O. I. Financial Advisors · Roi Fin · Roi Financial · Roi Financial Advisors, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Lance J
Series 63, Series 66
Beaverton, OR
ROI Financial
Lance Johnson is a financial advisor with ROI Financial Advisors, LLC, holding Series 63 and Series 66 licenses and bringing 16 years of industry experience. He has been with ROI Financial since 2011. Outside of advising, Mr. Johnson is involved in several business ventures, including a 26% ownership in ROI Tax LLC, which provides tax preparation services, and a one-third partnership in ROI Marketing & Creative Design LLC, a marketing services firm. ROI Financial Advisors serves individual investors, business owners, and retirement plans with portfolio management, financial planning, and pension consulting. The firm employs multiple analytical methods and a variety of investment strategies, including long-term investing and short-term trading, and maintains affiliated tax and marketing businesses with supervisory controls to address related conflicts.
Trevor B
Series 65
Beaverton, OR
ROI Financial
Trevor Bruno is a financial advisor at ROI Financial in Beaverton, OR, holding a Series 65 credential with five years of industry experience. He has worked with ROI Financial Advisors since 2020 and ROI Tax, LLC since 2021. In addition to his advisory role, he is a licensed tax preparer and part-owner of ROI Tax, where he assists with tax return preparation during tax season. ROI Financial serves individual and high-net-worth clients, business owners, and retirement plans by offering portfolio management, financial planning, and pension consulting. The firm employs a mix of fundamental, technical, charting, and cyclical analyses and provides services including margin transactions, short sales, and options writing, with custodial relationships primarily at Schwab Institutional.
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