RoseCap Investment Advisors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$497,674,065
Clients
721
Advisors
4
across 2 offices
About
RoseCap serves a mix of individual and institutional clients — including families, trusts, businesses, estates, employer-sponsored retirement plans, and other investment advisers — offering discretionary asset management and standalone financial planning. The firm operates two service tiers, a higher-touch private client program and a lower-cost investment services program, and also provides retirement-plan consulting and participant education for plan sponsors and plan participants.
Investment advice is goal‑based and centered on broad asset‑class allocations, with portfolios built primarily using ETFs but able to include individual securities and alternative vehicles when appropriate. RoseCap creates a written Investment Policy Statement for each client, relies on proprietary quantitative models alongside fundamental and technical analysis, and manages the large majority of assets on a discretionary basis.
Distinctive features include formal affiliations with an accounting firm and a consulting entity, which the firm discloses may serve the same clients (though those affiliated services are currently not widely used), and an expressed capability to act as a sub‑advisor to other advisory firms even though it reports no current sub‑advisory engagements. The firm also documents client education as part of its retirement-plan work and notes volunteer pro bono financial coaching by a team member for a widows’ nonprofit, practices that are less common among similarly sized team advisory firms.
Client services
Expertise
Demographic focus
Fee options
$0 - $50,000: 2.00% $50,001 - $500,000: 1.00% $500,001 - $2,000,000: 0.75% $2,000,001 - $7,500,000: 0.65% $7,500,001+: 0.30%
Fee-only: RoseCap is a fee-only investment advisor and does not accept compensation for the sale of securities or other investment products.
Main office
See office200 Grand Ave, Suite 205
Grand Junction CO 81501
Advisors at this office
2
Offices (2)
Most active in
Colorado · Texas
Also doing business as
Roenberg Capital Advisors · Rosecap Investment Advisors, LLC · Rosecap Reit Fund I, LLC · Rosecap, Rosenberg Capital Advisors · Rosenberg Capital Advisors
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Sarah G
Series 65
Grand Junction, CO
RoseCap Investment Advisors, LLC
Sarah Graff is a financial advisor at RoseCap Investment Advisors, LLC with three years of industry experience. She holds the Series 65 designation and previously worked at Alpine Banks of Colorado for 14 years. Graff is based in Grand Junction, Colorado. RoseCap Investment Advisors offers discretionary asset management, financial planning, sub-advisory services, and retirement plan advisory to individuals, families, trusts, businesses, and institutional clients. The firm employs a goal-based investment approach using broader asset classes, low-cost ETFs, and proprietary quantitative models, and is notable for its role as a sub-advisor and fiduciary for employer-sponsored retirement plans.
Ethan C
CFA®, Series 65
Grand Junction, CO
RoseCap Investment Advisors, LLC
Ethan Corman is a CFA® charterholder and holds a Series 65 license with seven years of industry experience. He is currently with RoseCap Investment Advisors, LLC, where he has worked since 2013, with a brief period at Lockheed Martin Corp. and the Army Contracting Command. RoseCap Investment Advisors provides discretionary asset management, financial planning, sub‑advisory services, and retirement plan advisory to individuals, families, trusts, businesses, and institutional clients. The firm manages approximately $450 million in discretionary assets and employs a goal-based investment approach that incorporates broader asset classes, low-cost ETFs, and both fundamental and technical analysis alongside proprietary quantitative models.
Heather H
CFP®, Series 63, Series 65
Denver, CO
RoseCap Investment Advisors, LLC
Heather Holtzinger is a CFP® with 12 years of industry experience. She is affiliated with RoseCap Investment Advisors, LLC, a team of five advisors based in Denver, CO, and has worked at Grandview Investment Advisors, LLC since 2012. Heather is currently winding down her involvement with Grandview Capital dba Grandview Investment Advisors. RoseCap Investment Advisors provides discretionary asset management, financial planning, sub-advisory services, and retirement plan advisory to individuals, families, trusts, businesses, and institutional clients. The firm employs a goal-based investment approach using broader asset classes and low-cost ETFs, and serves both private clients and employer-sponsored retirement plans.
Matthew R
Series 65
Denver, CO
RoseCap Investment Advisors, LLC
Matthew Rosenberg is a financial advisor at RoseCap Investment Advisors, LLC with 15 years of industry experience. He holds a Series 65 credential and has worked at Rosenberg Capital Advisors since 2008. Outside of his advisory role, he operates a small business consulting company focused on real estate and business matters. RoseCap Investment Advisors provides discretionary asset management, financial planning, sub-advisory services, and retirement plan advisory to individuals, families, trusts, businesses, and institutions. The firm manages approximately $450 million in discretionary assets and employs a goal-based investment approach that incorporates low-cost ETFs, fundamental and technical analysis, and proprietary quantitative models.
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