Grand Junction, CO Office

RoseCap serves a mix of individual and institutional clients — including families, trusts, businesses, estates, employer-sponsored retirement plans, and other investment advisers — offering discretionary asset management and standalone financial planning. The firm operates two service tiers, a higher-touch private client program and a lower-cost investment services program, and also provides retirement-plan consulting and participant education for plan sponsors and plan participants.

Investment advice is goal‑based and centered on broad asset‑class allocations, with portfolios built primarily using ETFs but able to include individual securities and alternative vehicles when appropriate. RoseCap creates a written Investment Policy Statement for each client, relies on proprietary quantitative models alongside fundamental and technical analysis, and manages the large majority of assets on a discretionary basis.

Distinctive features include formal affiliations with an accounting firm and a consulting entity, which the firm discloses may serve the same clients (though those affiliated services are currently not widely used), and an expressed capability to act as a sub‑advisor to other advisory firms even though it reports no current sub‑advisory engagements. The firm also documents client education as part of its retirement-plan work and notes volunteer pro bono financial coaching by a team member for a widows’ nonprofit, practices that are less common among similarly sized team advisory firms.