Sensible Money, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$740,814,316
Clients
324
Advisors
13
across 5 offices
About
Sensible Money provides ongoing financial planning and discretionary investment management to individuals, their trusts and estates, pension and profit‑sharing plans, and charitable organizations, with an emphasis on clients transitioning into or already in retirement. Services are delivered through an integrated planning-and-implementation model the firm calls the Juicing® Experience, which structures plan design, investment implementation, and ongoing adjustments.
The firm builds diversified portfolios using mutual funds, ETFs, and fixed‑income instruments and applies liability‑driven investing techniques to align income needs with withdrawals and bond ladders. Sensible Money commonly engages Independent Managers—primarily Asset Dedication—to implement strategies, manages accounts on a discretionary basis, and tailors trading and tax considerations at the household level while recommending custodians such as Schwab and Fidelity.
Compared with many peer team firms, Sensible Money maintains a multi-office presence and its public materials include client testimonials and references to third‑party ratings, practices that are less common among similar advisers. The brochure also highlights governance connections (the founder’s participation on a Schwab advisory board), the firm’s willingness to advise on held‑away products like annuities and variable life insurance, and its use of Independent Managers for operational support and portfolio rebalancing.
Client services
Expertise
Demographic focus
Fee options
Project planning fees ranging from $1,200 to $20,000 depending on scope; initial one-time deposit of $1,200 for The Juicing® Experience
Hourly planning fees ranging from $200 to $500 per hour
Account minimum: $1,000,000 Minimum fee: Minimum annual fee of $12,500 for The Juicing® Experience engagements, subject to waiver Fee-only: Fee-only basis; ongoing services typically structured as an asset-based fee including financial planning and investment management
Main office
See office4200 N Marshall Way, Suite 2
Scottsdale AZ 85251
Advisors at this office
9
Offices (5)
Most active in
Arizona · California · Connecticut · Florida · Georgia · Illinois · Louisiana · Massachusetts · Nebraska · New Hampshire · New Jersey · North Carolina · Ohio · Pennsylvania · South Carolina · Texas · Virginia · Washington
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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