Sensible Money, LLC logo

Sensible Money, LLC

Updated today

Client AUM

$740,814,316

Clients

324

Advisors

13

across 5 offices

About

Sensible Money provides ongoing financial planning and discretionary investment management to individuals, their trusts and estates, pension and profit‑sharing plans, and charitable organizations, with an emphasis on clients transitioning into or already in retirement. Services are delivered through an integrated planning-and-implementation model the firm calls the Juicing® Experience, which structures plan design, investment implementation, and ongoing adjustments.

The firm builds diversified portfolios using mutual funds, ETFs, and fixed‑income instruments and applies liability‑driven investing techniques to align income needs with withdrawals and bond ladders. Sensible Money commonly engages Independent Managers—primarily Asset Dedication—to implement strategies, manages accounts on a discretionary basis, and tailors trading and tax considerations at the household level while recommending custodians such as Schwab and Fidelity.

Compared with many peer team firms, Sensible Money maintains a multi-office presence and its public materials include client testimonials and references to third‑party ratings, practices that are less common among similar advisers. The brochure also highlights governance connections (the founder’s participation on a Schwab advisory board), the firm’s willingness to advise on held‑away products like annuities and variable life insurance, and its use of Independent Managers for operational support and portfolio rebalancing.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies

Demographic focus

Approaching retirement Retired

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Fee options

Fixed

Project planning fees ranging from $1,200 to $20,000 depending on scope; initial one-time deposit of $1,200 for The Juicing® Experience

Project-based

Hourly planning fees ranging from $200 to $500 per hour

Other

Account minimum: $1,000,000 Minimum fee: Minimum annual fee of $12,500 for The Juicing® Experience engagements, subject to waiver Fee-only: Fee-only basis; ongoing services typically structured as an asset-based fee including financial planning and investment management

Main office

See office

4200 N Marshall Way, Suite 2

Scottsdale AZ 85251

Advisors at this office

9

Most active in

Arizona · California · Connecticut · Florida · Georgia · Illinois · Louisiana · Massachusetts · Nebraska · New Hampshire · New Jersey · North Carolina · Ohio · Pennsylvania · South Carolina · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Charles P

CFP®, Series 63, Series 65

Scottsdale, AZ

Sensible Money, LLC

Charles Picerni is a CFP® professional with five years of experience in the financial services industry, currently serving as an advisor at Sensible Money, LLC. His prior work includes roles at J.P. Morgan Securities and JPMorgan Chase Bank, as well as experience with organizations such as the San Francisco Giants and the Professional Baseball Scouts Foundation. Sensible Money provides financial planning and discretionary investment management services primarily to individuals in or nearing retirement, their trusts and estates, pension and profit-sharing plans, and charitable organizations. The firm’s approach integrates plan design, investment implementation, and ongoing adjustments through its Juicing® Experience model, emphasizing diversified portfolios and liability-driven investing techniques.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
user avatar

Tabitha D

CFP®, Series 65

Scottsdale, AZ

Sensible Money, LLC

Tabitha Daly is a CFP® with five years of industry experience and is currently with Sensible Money, LLC in Scottsdale, AZ. Her prior roles include positions at TFO Phoenix, Inc., Versant Capital Management, and Charles Schwab. She has also worked in education and community recreation settings earlier in her career. Sensible Money provides financial planning and discretionary investment management to individuals, trusts, pension plans, and charitable organizations, focusing on clients transitioning into or already in retirement. The firm uses a planning-and-implementation model called the Juicing® Experience and builds diversified portfolios that incorporate liability-driven investing techniques.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
user avatar

Paul E

Series 65, Series 66

Scottsdale, AZ

Sensible Money, LLC

Paul Escarcega is a financial advisor with Sensible Money, LLC in Scottsdale, AZ. He holds Series 65 and Series 66 credentials and has recently begun his career in the financial industry. Prior to joining Sensible Money, he worked in various roles including positions at Grand Canyon University and Morgan Stanley. Sensible Money provides ongoing financial planning and discretionary investment management primarily for individuals transitioning into or already in retirement. The firm uses a comprehensive planning-and-implementation model called the Juicing® Experience and employs diversified portfolios alongside liability-driven investing techniques.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
user avatar

Dana A

CFP®, Series 66

Scottsdale, AZ

Sensible Money, LLC

Dana Anspach is a CFP®-certified financial advisor with 24 years of industry experience, currently with Sensible Money, LLC, where she has worked for 15 years. Her prior experience includes roles at Wealth Management Solutions, Hopkins Parker Financial Services LLC, and 1st Global Advisors Inc. Outside of her advisory work, Dana is involved in authoring educational content through Anaday LLC and is a partner in a health and wellness business, BodyByIntent LLC. Sensible Money provides ongoing financial planning and discretionary investment management primarily for individuals, trusts, estates, pension and profit-sharing plans, and charitable organizations, with a focus on clients entering or in retirement. The firm employs a model called the Juicing® Experience, integrating plan design, implementation, and ongoing management, and utilizes diversified portfolios and liability-driven investing techniques.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
user avatar

Oscar V

CFP®, PFS™, Series 66

Riverview, FL

Sensible Money, LLC

Oscar Vives Ortiz is a CFP® and PFS™ with two years of experience at Sensible Money, LLC. He previously worked at PNC Private Bank for eight years and held positions at LPL Financial and PEACE Wealth Management. He also provides technical review and consulting on financial education materials related to various areas of financial planning. Sensible Money offers ongoing financial planning and discretionary investment management to individuals, trusts, estates, and retirement-focused clients, using a comprehensive planning and implementation approach called the Juicing® Experience. The firm emphasizes diversified portfolios, liability-driven investing, and the use of Independent Managers to tailor strategies to client needs.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
user avatar

Stephanie S

CFP®, Series 63, Series 65

Scottsdale, AZ

Sensible Money, LLC

Stephanie Schultz is a CFP® professional with four years of industry experience, currently serving at Sensible Money, LLC since 2026. She previously worked at LPL Financial and Plan Member Services and has been involved in self-employment activities under Life of Liberty Financial since 2013. Sensible Money provides ongoing financial planning and discretionary investment management to individuals, trusts, estates, pension and profit-sharing plans, and charitable organizations, focusing on clients who are transitioning into or are already in retirement. The firm employs a model called the Juicing® Experience to integrate plan design, investment implementation, and ongoing adjustments, using diversified portfolios and liability-driven investing techniques.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
user avatar

Nancy F

CFP®, ChFC®, Series 63, Series 65

Pawleys Island, SC

Sensible Money, LLC

Nancy Fellinger is a CFP® and ChFC® with 32 years of experience in the financial services industry. She has been with Sensible Money, LLC since 2018 and previously worked at Coburn & Meredith, Inc, Merrill, New England Securities, and Osaic FA, Inc. Sensible Money provides ongoing financial planning and discretionary investment management primarily for individuals in or transitioning into retirement, as well as trusts, estates, pension plans, and charitable organizations. The firm employs a planning-and-implementation approach called the Juicing® Experience and uses diversified portfolios with liability-driven investing techniques.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
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Kathleen M

CFP®, Series 65

Marblehead, MA

Sensible Money, LLC

Kathleen Mealey is a CFP® and Series 65-registered advisor at Sensible Money, LLC with 15 years of industry experience. She has worked at Sensible Money since 2014 and previously spent four years at Cabot Wealth Management. Sensible Money provides ongoing financial planning and discretionary investment management primarily for individuals, trusts, estates, pension and profit-sharing plans, and charitable organizations, focusing on clients transitioning into or already in retirement. The firm employs a planning-and-implementation model called the Juicing® Experience and uses diversified portfolios alongside liability-driven investing techniques.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
user avatar

Amy S

CFP®, Series 65

Scottsdale, AZ

Sensible Money, LLC

Amy Shepard is a CFP® with 11 years of industry experience. She has worked at Sensible Money, LLC since 2019 and previously held roles with Northwestern Mutual Life Insurance Company, Northwestern Mutual Investment Management, and Learnvest Planning Services, LLC. Sensible Money provides ongoing financial planning and discretionary investment management primarily for individuals, trusts, estates, pension and profit-sharing plans, and charitable organizations, with a focus on clients in or transitioning to retirement. The firm uses a model called the Juicing® Experience to integrate planning and implementation, employs liability-driven investing techniques, and often engages Independent Managers to execute investment strategies.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
user avatar

Julio L

CFP®, Series 63, Series 65

Miami, FL

Sensible Money, LLC

Julio Lopez Brito is a CFP® with nine years of industry experience, currently serving as a financial advisor at Sensible Money, LLC since 2021. He previously worked at Portfolio Resources Advisors Group from 2018 to 2021 and New York Life Insurance Co from 2016 to 2018. Sensible Money provides ongoing financial planning and discretionary investment management to individuals, trusts, estates, retirement plans, and charitable organizations, focusing on clients in or near retirement. The firm employs a comprehensive model called the Juicing® Experience and utilizes diversified portfolios with liability-driven investing techniques, often engaging Independent Managers to implement strategies.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
user avatar

Makayla A

Series 65

Scottsdale, AZ

Sensible Money, LLC

Makayla Allen is a financial advisor at Sensible Money, LLC in Scottsdale, AZ, holding a Series 65 credential with one year of industry experience. Prior to joining Sensible Money, she worked in the food service and real estate sectors and attended the University of Arizona. Sensible Money provides financial planning and discretionary investment management primarily for individuals transitioning into or already in retirement. The firm employs a planning-and-implementation model called the Juicing® Experience, focusing on diversified portfolios and liability-driven investing techniques.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
user avatar

Caley M

CFP®, Series 65

Scottsdale, AZ

Sensible Money, LLC

Caley Miller is a CFP® with nine years of industry experience and is currently an advisor at Sensible Money, LLC. Miller has been with Sensible Money since 2016, with continuous service through the firm's various capacities. Prior to joining the firm, Miller worked at the University of Arizona. Sensible Money provides ongoing financial planning and discretionary investment management primarily for individuals, trusts and estates, pension and profit-sharing plans, and charitable organizations, particularly focusing on clients transitioning into or already in retirement. The firm employs a planning-and-implementation approach called the Juicing® Experience and builds diversified portfolios using mutual funds, ETFs, and fixed-income instruments, incorporating liability-driven investing techniques.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
user avatar

Matthew H

Series 65

Scottsdale, AZ

Sensible Money, LLC

Matthew Hershey is a financial advisor at Sensible Money, LLC in Scottsdale, AZ, holding a Series 65 license with one year of industry experience. His work history includes roles at LPL Financial, Blue Trust, Sundt, and Grand Canyon University. Sensible Money provides financial planning and discretionary investment management primarily to individuals in or approaching retirement, trusts and estates, pension and profit-sharing plans, and charitable organizations. The firm uses an integrated planning approach called the Juicing® Experience, focusing on diversified portfolios, liability-driven investing, and customized trading and tax strategies.

General retirement planning Retirement income strategy Retirement withdrawal strategies Annuities Charitable giving tax strategies Approaching retirement Retired
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