Pawleys Island, SC Office

Sensible Money provides ongoing financial planning and discretionary investment management to individuals, their trusts and estates, pension and profit‑sharing plans, and charitable organizations, with an emphasis on clients transitioning into or already in retirement. Services are delivered through an integrated planning-and-implementation model the firm calls the Juicing® Experience, which structures plan design, investment implementation, and ongoing adjustments.

The firm builds diversified portfolios using mutual funds, ETFs, and fixed‑income instruments and applies liability‑driven investing techniques to align income needs with withdrawals and bond ladders. Sensible Money commonly engages Independent Managers—primarily Asset Dedication—to implement strategies, manages accounts on a discretionary basis, and tailors trading and tax considerations at the household level while recommending custodians such as Schwab and Fidelity.

Compared with many peer team firms, Sensible Money maintains a multi-office presence and its public materials include client testimonials and references to third‑party ratings, practices that are less common among similar advisers. The brochure also highlights governance connections (the founder’s participation on a Schwab advisory board), the firm’s willingness to advise on held‑away products like annuities and variable life insurance, and its use of Independent Managers for operational support and portfolio rebalancing.