Fargo, ND Office

Team
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Sequoia Financial Group, L.L.C. logo

Sequoia Financial Group, L.L.C.

Enterprise

Firm-wide stats for Sequoia Financial Group, L.L.C.

Total advisors

240

Across 40 offices

Clients per advisor

46 Low

Avg AUM per client

$2,697,996 Very High

HNW client ratio

41% Very High

About

Sequoia Financial Advisors, LLC provides wealth planning, investment management, retirement-plan advisory and related consulting to a broad client mix that includes individuals (including high‑net‑worth clients), family offices, corporations, charitable organizations, trusts and retirement plans. Services described in the brochure include model and custom portfolio management, private fund management, trustee support, estate document preparation via third parties, aggregation/reporting platforms and retirement‑plan consulting and participant education.

The firm implements portfolios through a combination of model allocations and custom solutions overseen by an Investment Policy Committee, and may use mutual funds, ETFs, individual securities, private and alternative investments and independent third‑party managers to achieve client objectives. Research and allocation decisions draw on fundamental, technical and cyclical analysis supplemented by third‑party research and regular due diligence, with periodic monitoring and quarterly model reviews and rebalancing described in the disclosure.

Sequoia’s disclosures identify several arrangements that distinguish it from many peers: it serves as sponsor and sub‑advisor to an affiliated ETF and acts as general partner/adviser to private funds, and it is under common ownership with Sequoia Tax Services while also administering the American Center for Philanthropy—relationships the firm discloses as creating potential conflicts of interest. The brochure also notes trustee support bundles and the use of fixed‑retainer or subscription‑style billing for some planning and monitoring services, a billing approach the firm documents that is less common among firms of its size.

Based on Sequoia Financial Group, L.L.C.

Expertise

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.)

Based on Sequoia Financial Group, L.L.C.

Occupation focus

Founder/Business Owner Executive

Based on Sequoia Financial Group, L.L.C.

Location

4310 17th Ave. S.

Fargo ND 58103-2545

Advisors at this office

5

Advisors at this office

user avatar

Nathaniel F

Series 65

Fargo, ND

Sequoia Financial Group, L.L.C.

Nathaniel Fritel is a Series 65-registered financial advisor with Sequoia Financial Group, L.L.C. in Fargo, ND, where he has worked since 2025. His prior experience includes roles at CHS Inc., Bell Bank, and North Dakota State University, along with five years in landscaping business management. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base including individuals, charitable organizations, corporations, and family offices. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Bradley K

Series 63, Series 65

Fargo, ND

Sequoia Financial Group, L.L.C.

Bradley Kelley is a Wealth Advisor at Sequoia Financial Group, L.L.C. with 33 years of industry experience. He holds Series 63 and Series 65 designations and has held principal roles at Eide Bailly LLP since 2003, alongside ownership in ABJ Investments LLC and KBH North Shore Properties, LLC. Sequoia Financial Group provides wealth planning, investment management, and retirement-plan advisory services to a diverse client base that includes individuals, family offices, corporations, and charitable organizations. The firm employs a combination of model allocations and customized portfolios, utilizing a range of investment vehicles and maintaining an Investment Policy Committee to oversee decisions.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

William H

Series 63, Series 65

Fargo, ND

Sequoia Financial Group, L.L.C.

William Holz is a financial advisor at Sequoia Financial Group, L.L.C. in Fargo, ND, holding Series 63 and Series 65 licenses with two years of industry experience. His prior roles include positions at Wells Fargo Bank, Wells Fargo Clearing, and Northwestern Mutual. Outside of finance, he was involved in a lawn and landscape business for five years. Sequoia Financial Advisors, LLC offers wealth planning, investment management, and retirement-plan advisory services to individuals, family offices, corporations, and charitable organizations. The firm employs a combination of model and custom portfolio management strategies, utilizing various investment vehicles and supported by an Investment Policy Committee, and it engages in both ETF sub-advisory and private fund management.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Tyler P

Series 65

Fargo, ND

Sequoia Financial Group, L.L.C.

Tyler Purdy is a financial advisor with Sequoia Financial Group, L.L.C. in Fargo, ND. He holds a Series 65 designation and has previously worked at Eide Bailly, LLP. Tyler began his career at Sequoia Financial Group after completing five years as a full-time student. Sequoia Financial Advisors, LLC provides wealth planning, investment management, retirement-plan advisory, and consulting services to a diverse client base, including high-net-worth individuals, family offices, corporations, and charitable organizations. The firm uses a combination of model and custom portfolios, employing mutual funds, ETFs, individual securities, and alternative investments, with investment decisions supported by fundamental, technical, and cyclical analysis.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Colin R

Series 63, Series 65

Fargo, ND

Sequoia Financial Group, L.L.C.

Colin Richards is a financial advisor at Sequoia Financial Group, L.L.C. with four years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at firms including Cetera Wealth Services and New York Life Insurance. Outside of his advisory role, Richards invests in a family-owned S-Corp managing income properties and has experience in wealth management through affiliated firms. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan advisory services to a diverse client base, including individuals, family offices, corporations, and charitable organizations. The firm combines model and custom portfolio management with a range of investment vehicles, employing fundamental, technical, and cyclical research supplemented by third-party analysis and regular portfolio reviews.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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