Shum Financial Group, Inc. logo

Shum Financial Group, Inc.

Updated today

Client AUM

$308,935,195

Clients

321

Advisors

4

of 4 employees

About

Shum Financial Group serves individuals (including high-net-worth clients), businesses, and charitable organizations with fee-based investment management, financial planning, and retirement-plan services. The firm provides both discretionary and non-discretionary portfolio management, variable annuity and variable life account management, and offers access to Envestnet’s wrap platform for managed portfolios.

Investment decisions are informed by fundamental analysis and documented investment policy statements, with account reviews performed at least quarterly and more frequently as market conditions dictate. The firm’s stated strategies include long- and short-term purchases, trading, and option-writing, and the brochure notes that certain separately managed accounts may employ derivatives and use borrowing or margin — practices that are uncommon among peers in the team-firm category.

Noteworthy operational features include the ability to serve as either a limited-scope ERISA 3(21) advisor or a discretionary ERISA 3(38) investment manager for qualified retirement plans, and the explicit management of variable annuity/variable life portfolios without receiving commissions. The firm also discloses a stated account minimum of $1,000,000 (subject to discretionary acceptance) and manages roughly $322 million in client assets with a small advisory team, which shapes its client mix and service model.

Client services

Financial planning Portfolio management Selection of other advisers
Variable annuity and variable life management

Expertise

Retirement income strategy Equity compensation tax strategy General estate planning guidance College savings (529s, UTMA, etc.) Income planning

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Fixed fee for financial planning and consulting services ranging from $2,500 to $10,000

Percentage

$0.00 - $500,000: 1.00% annually $500,001 - $1,000,000: 0.95% annually $1,000,001 - $2,000,000: 0.90% annually $2,000,001 - $3,000,000: 0.85% annually $3,000,001 - $5,000,000: 0.80% annually $5,000,001+: 0.75% annually

Project-based

$500 per hour for financial planning and consulting

Other

Account minimum: $1,000,000 Fee-only: Fixed fees ranging from $2,500 to $10,000 depending on complexity; Hourly fee of $500 per hour

Main office

2205 Harbor Bay Parkway

Alameda CA 94502

Advisors at this office

4

Most active in

California · Florida · Hawaii · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Maria V

Series 65

Alameda, CA

Shum Financial Group, Inc.

Maria Valencia is a Series 65 licensed financial advisor with three years of industry experience, currently serving at Shum Financial Group, Inc. in Alameda, CA. Her prior work includes roles at Brown Sugar Kitchen, Tulane University, and Los Andes University. Shum Financial Group provides fee-based investment management, financial planning, and retirement-plan services to individuals, businesses, and charitable organizations. The firm employs fundamental analysis and documented investment policies to guide portfolio management, offering discretionary and non-discretionary services that include strategies such as option-writing and use of derivatives.

Retirement income strategy Equity compensation tax strategy General estate planning guidance College savings (529s, UTMA, etc.) Income planning Founder/Business Owner Retired
user avatar

Elyse S

CFP®, Series 66

Alameda, CA

Shum Financial Group, Inc.

Elyse Sanchez is a Certified Financial Planner (CFP®) with 10 years of industry experience. She has worked at Shum Financial Group, Inc. since 2016 and previously spent a year at Girard Securities, Inc. She holds a Series 66 license and is based in Alameda, CA. Shum Financial Group serves individuals, businesses, and charitable organizations with fee-based investment management, financial planning, and retirement-plan services. The firm employs fundamental analysis and documented investment policy statements in its investment decisions and offers both discretionary and non-discretionary portfolio management, including managed variable annuity and variable life accounts.

Retirement income strategy Equity compensation tax strategy General estate planning guidance College savings (529s, UTMA, etc.) Income planning Founder/Business Owner Retired
user avatar

Cliff S

CFP®, Series 63, Series 65

Alameda, CA

Shum Financial Group, Inc.

Cliff Shum is a CFP® professional with 27 years of industry experience, currently serving as an advisor at Shum Financial Group, Inc. since 2016. He previously operated as a sole proprietor and worked at Girard Securities, Inc. from 2013 to 2017. Outside of his advisory role, he maintains a limited insurance practice. Shum Financial Group serves individuals, businesses, and charitable organizations with portfolio management, financial planning, and retirement plan advisory services. The firm employs a fundamental analysis approach with written investment policies and quarterly reviews, and it is notable for permitting the use of derivatives and margin in separately managed accounts.

Retirement income strategy Equity compensation tax strategy General estate planning guidance College savings (529s, UTMA, etc.) Income planning Founder/Business Owner Retired
user avatar

Stephanie F

Series 65

Alameda, CA

Shum Financial Group, Inc.

Stephanie Fisher is a Series 65-licensed advisor at Shum Financial Group, Inc. in Alameda, CA, with three years of industry experience. She previously worked at Jack Brain & Associates for 15 years before joining Shum Financial Group. Shum Financial Group serves individuals, businesses, and charitable organizations with fee-based investment management, financial planning, and retirement-plan services. The firm employs fundamental analysis and documented investment policies to guide investment decisions and offers both discretionary and non-discretionary portfolio management.

Retirement income strategy Equity compensation tax strategy General estate planning guidance College savings (529s, UTMA, etc.) Income planning Founder/Business Owner Retired
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