Sierra Hotel Financial LLC

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Client assets under management

$24,353,460

Clients

14% high-net-worth

Advisors

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

Low

Average account size

$412,771

About

Sierra Hotel Financial LLC is a two‑advisor registered investment adviser managing roughly $24 million for about 59 clients, serving individuals, high‑net‑worth individuals, and business entities. The firm provides discretionary asset management, ongoing financial planning and consulting, and retirement plan advisory services under ERISA as either a 3(21) adviser or a 3(38) investment manager.

The firm offers both limited management using model portfolios and UMAs on the Altruist platform and a full discretionary management option that permits greater customization, including tax‑loss harvesting, direct indexing, and purchases of individual stocks and bonds; it also may appoint sub‑advisors to manage portions of client portfolios. Financial planning is delivered as a multi‑meeting process with periodic (typically quarterly) reviews and can be provided standalone or alongside portfolio management, with clients able to impose written investment restrictions.

Noteworthy for a firm of this scale is the combination of ERISA 3(38) discretionary plan services and advanced portfolio features (direct indexing and tax‑loss harvesting) alongside a sub‑advisor model executed via a modern custody/platform relationship. Leadership blends recently registered and long‑tenured professionals, and the firm generally leaves proxy voting to clients unless assistance is requested.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Tax-loss harvesting

Occupation focus

Founder/Business Owner

Fee options

Percentage

$0 - $499,999.99: 1.30% annually $500,000 - $999,999.99: 1.05% annually $1,000,000 - $1,499,999.99: 0.95% annually $1,500,000 - $1,999,999.99: 0.85% annually $2,000,000+: 0.75% annually

Other

Account minimum: $250,000 Fee-only: Fixed annual fees for ongoing financial planning ranging from $6,000 to $15,000 for clients under $5,000,000. Fees negotiable and may exceed $100,000 annually for clients above $5,000,000.

Main office location

Sierra Hotel Financial LLC

Triangle VA, United States

Number of offices

Most active in

California · Louisiana · Maryland · Ohio · Texas · Virginia

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

Website 252-622-8293

Advisors at this firm

Joseph T

Series 63, Series 65

Triangle, VA

Sierra Hotel Financial LLC

Joseph Turkal is a financial advisor at Sierra Hotel Financial LLC with two years of industry experience. He holds Series 63 and Series 65 licenses and previously served in the Armed Forces for 30 years. His prior work includes roles at Northwestern Mutual and Lakrut Insurance Services. Sierra Hotel Financial LLC provides discretionary asset management and financial planning to individuals, including high-net-worth clients, as well as business entities and retirement plans. The firm offers a range of investment programs from model-based management to fully customized portfolios and provides ERISA plan services in both limited-scope 3(21) and full discretionary 3(38) capacities.

Tax-loss harvesting Founder/Business Owner

Spencer T

Series 63, Series 65

North Olmstead, OH

Sierra Hotel Financial LLC

Spencer Turkal is a financial advisor with Sierra Hotel Financial LLC, holding Series 63 and Series 65 licenses and three years of industry experience. His prior roles include positions at Northwestern Mutual Investment Services LLC and Northwestern Mutual Life Insurance Company. He is insurance licensed but does not provide insurance services to clients. Sierra Hotel Financial LLC offers discretionary asset management and financial planning to individuals, including high-net-worth clients, as well as business entities and retirement plans. The firm provides a range of investment programs from model-based management to fully customized portfolios and offers ERISA plan services in both limited-scope 3(21) and full discretionary 3(38) capacities.

Tax-loss harvesting Founder/Business Owner

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