Simpli-FI Alpha LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$2,796,834
Clients
15
Advisors
2
across 2 offices
About
Simpli‑FI Alpha LLC provides ongoing portfolio management and investment advice to individuals, high‑net‑worth individuals, charitable organizations, and business entities. The firm prepares Investment Policy Statements, offers both discretionary and non‑discretionary services, and reports roughly $4.4 million in assets under management across a small client base.
Its investment process blends charting, fundamental, quantitative and technical analysis together with modern portfolio theory, and the firm implements strategies that can include long‑ and short‑term trading, options, margin and short sales across equities, ETFs, fixed income and real‑estate funds. Portfolios are documented by written IPSs, reviewed at least monthly, and implemented using aggregated execution and model‑portfolio tools through a designated custodian.
Noteworthy for a firm of its size, Simpli‑FI Alpha offers performance‑based fee arrangements to qualified clients, a billing structure that is relatively uncommon among peers. The firm also manages principals’ personal accounts alongside client accounts using the same custodial and block‑order allocation tools and requires clients to custody assets at a specific brokerage platform, practices it describes as aligning interests while employing documented controls to mitigate conflicts.
Client services
Expertise
Occupation focus
Fee options
2.00% annually
1% annual fee plus 10% performance fee on capital appreciation, with high-water mark; fees are negotiable
Main office
See office513 W Oak St, Ste 105
Denton TX 76201
Advisors at this office
1
Offices (2)
Most active in
Idaho · Texas · Washington
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Benjamin L
Series 63, Series 65
Denton, TX
Simpli-FI Alpha LLC
Benjamin Lott is a financial advisor at Simpli-FI Alpha LLC with Series 63 and Series 65 licenses and three years of industry experience. He has previously worked at Primerica Advisors and served eight years in the United States Marine Corps. Lott also has a long-standing role with the Denton Fire Department. Simpli-FI Alpha LLC provides portfolio management and investment advice to individuals, high-net-worth clients, charitable organizations, and business entities. The firm integrates multiple analytical methods with modern portfolio theory and offers both discretionary and non-discretionary services, managing approximately $4.4 million in assets.
Colby I
Series 65
Spokane, WA
Simpli-FI Alpha LLC
Colby Ivey is a financial advisor at Simpli-FI Alpha LLC with one year of industry experience. He holds a Series 65 designation and has worked at Simpli-FI Alpha LLC since 2024. Outside of his advisory role, he has served with the Coeur d'Alene Fire Department since 2013. Simpli-FI Alpha LLC provides portfolio management and investment advice to individuals, high-net-worth clients, charitable organizations, and business entities. The firm uses a combination of charting, fundamental, quantitative, and technical analysis within a modern portfolio theory framework, offering both discretionary and non-discretionary services.
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