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Simplicity wealth

Updated today

Client AUM

$1,713,326,340

Clients

8,456

Advisors

206

across 141 offices

About

Simplicity Wealth serves a broad mix of clients including individual and high‑net‑worth investors, defined contribution and defined benefit retirement plans, corporate and institutional investors, and other financial firms such as third‑party advisors, broker‑dealers, insurance companies, banks and trust companies. The firm provides advisory services ranging from financial planning and individual portfolio management to discretionary and non‑discretionary retirement plan services and a managed account platform (TAMP) for advisers.

The firm typically implements a “fund‑of‑funds” style using ETFs, mutual funds and, when appropriate, individual securities, and constructs model portfolios that are monitored and rebalanced on an ongoing basis; it also uses independent managers and offers optional overlays such as tax optimization, tax transition, customized investment screening, and index replication. Simplicity Wealth maintains discretionary authority over timing and execution for many models while coordinating with advisers and Model Managers, and it describes a formal due diligence and monitoring process for third‑party Model Managers.

Compared with many peers, Simplicity Wealth combines advisory services with technology and operational offerings for other advisers — including a private‑labelable asset management Software Program, data aggregation, and back‑office processing/billing — and operates a TAMP that makes multiple Model Managers available to advisers. The firm also discloses recent material amendments (filed March 25, 2026) that renamed its screening service, expanded risk disclosures to include crypto assets and insurance carrier risk, and added disclosures about conflicts of interest relating to arrangements with Fidelity and trade aggregation practices.

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management

Occupation focus

Retired Founder/Business Owner

Demographic focus

Values-based investing

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Fee options

Fixed

Financial planning fixed fees are negotiable and determined on a case-by-case basis.

Project-based

Hourly fees for financial planning services are negotiable and determined on a case-by-case basis.

Main office

See office

475 Springfield Ave

Summit NJ 07901

Advisors at this office

24

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

1 St Choice Wealth · Abood Wealth Management... · Abrams Inc · Abrams Insurance Solutions · Abundant Living Financial Services · Always Helping Wm · Aptus Wealth Management · Ataraxis Financial Planning · August H Velten & Associates · Bankston Wealth Management · Bayou City Financial Advisors · Beacon Associates · Beneficial Wealth · Benefit Rfp · Bergen Financial Group · Best Interest Wealth Planning · Bluepoint Wealth Management · Bluerock Financial Management · Brett Reid Wealth · Brightpath Financial · Brownstone Financial Group · Btl Tax And Financial · Capital Planning LLC · Capstone Financial Associates · Caruther's Wealth Solutions · Chart Wells Financial · Chevalier Wealth And Associates · Clark Wealth, LLC · Clear Vision Planning · Commonwealth Guardians · Conceirge Financial · Creative Retirement Planning · Dak Financial Group · Develop Your College Game Plan · Diamond Life Planning · Diversified Retirement And Wealth · Dream Cap Investments · Dreamcap Investments · Empowered Wealth Management · Epersonal Financial · Erisman Wealth Management · Estate And Retirement Resources · Evergreen Retirement Solutions · Experity Wealth · Fairway Financial Partners · Family Wealth And Vestus · Fdl Financial · Financial Security Management Agency · First Fruits Asset Management · First Income Advisors · Firstfruits Asset Management · Franklin Henley Financial · Freedom Wealth · Freedom Wealth Services · Front Page Financial Advisors · Fwa Wealth Advisors · Generational Wealth Team · Granite Rock Wealth Management · Green Wealth Management · Greenefi Wealth Strategies · Guardian Wealth Management · H And W Financial Services · Harbour View Advisors · Hathaway Investments · Headsail Financial · Heart Financial Group · Help Protect And Grow · Hermann Financial Group · Hines Wealth Management · Hines Wealth Management · Hoffman Griffith Wealth Planning · Hurt And Associates · Hux Capital Management · Independent Trust Wealth Management · Insight College And Financial Solutions · Integrative Wealth · J Martin Financial Services · Jchristopher Advisors · Juliet Cardona Financial · Juniper Wealth Management · King Financial Services · Krueger Wealth · Lakes Financial · Lakeview Financial Solutions · Langford Wealth Management · Larkins Wealth · Legacy Private Wealth · Liquidity Partners · Lrm Retirement · M S Wealth Management · Macmunn Financial Mangement · Mah Financial Services · Malarik Financial Services · Map Advisory · Mcglinn Financial Services · Memorial Asset Protection Plan · Meridian Wealth · Mkh Financial Services · Modern Edge Capital · Moneta Wealth Management · Nci Wealth Management · Next Phase Money Management · Nms Portfolio · North American Financial Services · Northland Financial · Peace Of Mind Finance · Personal Economics Financial Group · Precise Capital · Preservation Wealth Consultants · Prestige Financial · Prestige Financial Advisors · Principled Insurance Agency · Professional Planning Services · Prosperity And Legacy Wealth Management · Protected Tomorrows · Protective Wealth Strategies · Reaburn Capital · Reliant Wealth Management · Retire Estate Plan · Retire Pro · Retirement Income Specialists · Retirement Key · Retirement Strategies Group · Rhoads Agency · Rightway Investments · Roseland · Roseland Retirement Planning · Sachs Financial · Sage Financial Network Inc. · Sawtooth Wealth Advisors · Sbc Financial · Senior Tax Advisory Group · Serenity Wealth · Siamo Advisors · Silver Summit Financial · Simplicity Guardian · Simplicity Solutions · Simplicity Wealth · Simplicity Wealth LLC · Smiths Financial Solutions · Sstx Wealth · Stayretired Wealth · Steward Financial Services · Strategic Wealth Planning Group · Summit Wealth Designs · Tax Smart Investing And Planning · Taylor Wealth & Insurance · Taylor Wealth And Insurance · The Binnacle Group · The Core Financial Group · The Retirement Strategies · The Whisler Agency · Triumph Planning Solutions · Triumph Planning Solutions LLC · Tucker Financial Services · Turnstart Wealth · Ufc Wealth · Universal Financial Consultants (Ufc) · Vantage Financial Group · Velten Waterhouse Advisors · Vision7 Advisory

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Advisors at this firm

Max S

Series 65, CRPC®

Tyler, TX

Simplicity wealth

Max Stewart is a Series 65-licensed advisor at Simplicity Wealth in Tyler, Texas, with one year of industry experience. Simplicity Wealth serves a broad range of clients including individual and high-net-worth investors, retirement plans, and institutional investors, offering advisory services and a TAMP platform with a fund-of-funds investment approach that incorporates ETFs, mutual funds, and individual securities.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Rishit S

Series 65

Mount Prospect, IL

Simplicity wealth

Rishit Shah is a financial advisor at Simplicity Wealth with a Series 65 credential and one year of industry experience. Prior to his current role, he has held positions at NMS Portfolios, Discover, Kin and Carta, and other firms, including work as a software engineer. Outside of his advisory work, he is a registered health insurance broker assisting individuals during open enrollment. Simplicity Wealth serves a diverse client base including individual and high-net-worth investors, retirement plans, corporate and institutional investors, as well as other financial firms. The firm offers financial planning, portfolio management, and retirement plan services, utilizing a fund-of-funds strategy with ETFs, mutual funds, and model portfolios that incorporate independent managers and optional overlays like tax optimization.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Sean B

Series 65

Mukilteo, WA

Simplicity wealth

Sean Bolen is a Series 65-licensed financial advisor with seven years of industry experience. He currently works at Simplicity Wealth and Harbourview Advisors, where he is also an owner and insurance agent selling primary principal protected products. His prior experience includes roles at Leverage Planners Wealth Management, Financial Engines Advisors L.L.C., and Edelman Financial Engines. Simplicity Wealth serves a diverse client base including individual and high-net-worth investors, retirement plans, corporate and institutional investors, and other financial firms. The firm employs a fund-of-funds approach using ETFs, mutual funds, and individual securities, offering model portfolios managed with ongoing monitoring and optional overlays such as tax optimization and customized screening.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Ryan L

Series 66

Summit, NJ

Simplicity wealth

Ryan Lovell is a financial advisor at Simplicity Wealth with 20 years of industry experience. He holds the Series 66 designation and has previously worked at firms including Ameriprise Financial Services, The Leaders Group, and Osaic Wealth/Highland Capital. Outside of his advisory role, he assists financial advisors with insurance sales through COVR Financial Technologies. Simplicity Wealth serves a diverse client base ranging from individual and high-net-worth investors to institutional clients and other financial firms. The firm employs a fund-of-funds investment approach using ETFs, mutual funds, and individual securities, and combines advisory services with technology and operational support for advisers through a managed account platform.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Ronald T

Series 65

Akron, OH

Simplicity wealth

Ronald Tetley is a financial advisor at Simplicity Wealth with 19 years of industry experience. He holds a Series 65 designation and has worked previously at Belpointe Asset Management and Retirement Wealth Advisors. He is also co-owner and president of Creative Retirement Planning, LLC, where he is active in insurance sales. Simplicity Wealth serves a diverse client base, including individual and high-net-worth investors, retirement plans, and institutional clients, and offers advisory services alongside technology and operational solutions for other advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Douglas L

Series 63, Series 65

Logan, UT

Simplicity wealth

Douglas Langford is a financial advisor with Simplicity Wealth, holding Series 63 and Series 65 licenses and 12 years of industry experience. His prior roles include positions at Portside Wealth Group, TownSquare Capital, and Allegis Investment Advisors. Outside of advisory work, he owns Allegis Advisor Group / Capital Protection & Insurance Services, a business involved in fixed life insurance, annuities, and securities insurance sales. Simplicity Wealth serves a diverse client base, ranging from individual and high-net-worth investors to corporate and institutional clients, as well as other financial firms. The firm employs a fund-of-funds investment approach using ETFs, mutual funds, and individual securities, offering model portfolios with ongoing monitoring and rebalancing, along with technology and operational support for other advisers through its managed account platform.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Heather U

Series 63, Series 65

San Diego, CA

Simplicity wealth

Heather Ulz is a financial advisor at Simplicity Wealth with nine years of industry experience. She holds the Series 63 and Series 65 designations. Prior to joining Simplicity Wealth, she worked at LifePro Asset Management and VOYA Financial Advisors. She previously served as treasurer and board member for the ALS Association Greater San Diego Chapter. Simplicity Wealth provides advisory services to a wide range of clients, including individual and high-net-worth investors, retirement plans, and institutional investors. The firm employs a fund-of-funds investment approach using ETFs, mutual funds, and individual securities, alongside model portfolios managed through a proprietary platform that includes due diligence on third-party managers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Vincent M

CFP®, Series 63

Clearwater, FL

Simplicity wealth

Vincent Munno is a CFP® professional with 35 years of industry experience, currently serving as an advisor at Simplicity Wealth. His prior experience includes roles at Mutual Trust Co. of America Securities and other financial and insurance-related businesses. Outside of advisory work, he is involved in the wholesale of fixed insurance products and owns several car wash businesses. Simplicity Wealth serves a diverse client base, including individual and high-net-worth investors, retirement plans, and institutional investors, providing financial planning, portfolio management, and advisor support through a fund-of-funds investment approach utilizing ETFs, mutual funds, and individual securities. The firm combines advisory services with technology and operational solutions, including a managed account platform and multiple model manager offerings.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Curtis C

Series 65

Grand Rapids, MI

Simplicity wealth

Curtis Cottle is a financial advisor at Simplicity Wealth with 14 years of industry experience. He holds a Series 65 designation and has previously worked at IAMS Wealth Management, LLC, Compass Insurance Agency, Gradient Securities, LLC, and Gradient Advisors, LLC. Outside of his advisory role, he is involved in estate planning software services through Legacy Lock. Simplicity Wealth serves a diverse client base including individual and high-net-worth investors, retirement plans, corporate and institutional clients, and other financial firms. The firm employs a fund-of-funds investment approach using ETFs, mutual funds, and individual securities, and combines advisory services with technology and operational solutions for other advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Paul T

Series 65, Series 66

Summit, NJ

Simplicity wealth

Paul Tinnirello is a financial advisor at Simplicity Wealth with nine years of industry experience. He holds Series 65 and Series 66 licenses and previously worked at Bleakley Financial Group and Merrill. Simplicity Wealth serves a diverse client base, including individual and high-net-worth investors, retirement plans, corporate and institutional clients, and other financial firms. The firm employs a fund-of-funds approach using ETFs, mutual funds, and individual securities, offering model portfolios with ongoing monitoring and rebalancing, as well as discretionary authority and services that support other advisers through technology and operational solutions.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Herbert W

CFP®, Series 63, Series 65

El Paso, TX

Simplicity wealth

Herbert Wiebe is a CFP® with 10 years of industry experience, currently serving at Simplicity Wealth since 2026. He previously worked at PathFinder Financial Services for nine years and Royal Alliance for one year. In addition to his advisory work, he operates a tax preparation service under Herb G Wiebe LLC and serves as a Texas A&M Agrilife Extension Presenter for continuing education for tax preparation professionals. Simplicity Wealth serves a diverse client base including individual and high-net-worth investors, retirement plans, corporate and institutional clients, and other financial firms. The firm employs a fund-of-funds approach using ETFs, mutual funds, and individual securities, offering model portfolios with ongoing monitoring and rebalancing, as well as technology and operational support for advisors through its managed account platform.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Jeffrey S

Series 65

Creve Coeur, MO

Simplicity wealth

Jeffrey Sachs is a Series 65-licensed advisor with Simplicity Wealth and has 16 years of industry experience, including his ongoing role at Sachs Financial since 2010. He joined Simplicity Wealth in 2026. Simplicity Wealth serves a diverse client base ranging from individual and high-net-worth investors to institutional clients and other financial firms, providing advisory services that include financial planning, portfolio management, and retirement plan services. The firm employs a fund-of-funds approach using ETFs, mutual funds, and individual securities, combined with technology and operational support for advisers through a managed account platform.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Jason P

Series 66

Westerville, OH

Simplicity wealth

Jason Parrish is a financial advisor at Simplicity Wealth with 22 years of industry experience. He holds a Series 66 designation and has previously worked at ClearVision Planning LLC, LifePro Asset Management, Merit Advisors, Kestra Financial Services, and Goldberg, Clouse and Edgell. Outside of his advisory work, Parrish serves as a board member for the 40 West Park Condominium Association. Simplicity Wealth serves a diverse client base including individual and high-net-worth investors, retirement plans, corporate and institutional clients, and other financial firms. The firm uses a fund-of-funds approach with ETFs, mutual funds, and individual securities to build model portfolios, and offers advisory services combined with technology and operational solutions for other advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
user avatar

Virginia O

Series 65

Mobile, AL

Simplicity wealth

Virginia O'Brien is a financial advisor at Simplicity Wealth with 11 years of industry experience. She holds a Series 65 designation and has held roles at several firms, including Mobile Bay Wealth Management, LLC, AE Wealth Management, LLC, and Global Financial Private Capital, LLC. O'Brien is also a partner in Mobile Bay Financial Solutions, LLC, an insurance agency. Simplicity Wealth serves a diverse client base ranging from individual and high-net-worth investors to corporate and institutional clients. The firm employs a fund-of-funds investment approach using ETFs, mutual funds, and individual securities, offering model portfolios with ongoing monitoring and rebalancing alongside advisory services and technological support for other advisors.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
user avatar

Joseph R

Series 66

Nashua, NH

Simplicity wealth

Joseph Remson is a financial advisor with Simplicity Wealth in Nashua, NH, holding a Series 66 designation and six years of industry experience. His prior roles include positions at Foundations Investment Advisors and Equity Services Inc., among others. Remson is also involved in insurance sales through Granite Rock Wealth Management, where he is an owner. Simplicity Wealth serves a wide range of clients including individuals, high-net-worth investors, retirement plans, and institutional investors. The firm employs a fund-of-funds approach using ETFs, mutual funds, and individual securities, alongside technology and operational platforms designed to support other advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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