Simplicity wealth
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,713,326,340
Clients
8,456
Advisors
206
across 141 offices
About
Simplicity Wealth serves a broad mix of clients including individual and high‑net‑worth investors, defined contribution and defined benefit retirement plans, corporate and institutional investors, and other financial firms such as third‑party advisors, broker‑dealers, insurance companies, banks and trust companies. The firm provides advisory services ranging from financial planning and individual portfolio management to discretionary and non‑discretionary retirement plan services and a managed account platform (TAMP) for advisers.
The firm typically implements a “fund‑of‑funds” style using ETFs, mutual funds and, when appropriate, individual securities, and constructs model portfolios that are monitored and rebalanced on an ongoing basis; it also uses independent managers and offers optional overlays such as tax optimization, tax transition, customized investment screening, and index replication. Simplicity Wealth maintains discretionary authority over timing and execution for many models while coordinating with advisers and Model Managers, and it describes a formal due diligence and monitoring process for third‑party Model Managers.
Compared with many peers, Simplicity Wealth combines advisory services with technology and operational offerings for other advisers — including a private‑labelable asset management Software Program, data aggregation, and back‑office processing/billing — and operates a TAMP that makes multiple Model Managers available to advisers. The firm also discloses recent material amendments (filed March 25, 2026) that renamed its screening service, expanded risk disclosures to include crypto assets and insurance carrier risk, and added disclosures about conflicts of interest relating to arrangements with Fidelity and trade aggregation practices.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Financial planning fixed fees are negotiable and determined on a case-by-case basis.
Hourly fees for financial planning services are negotiable and determined on a case-by-case basis.
Main office
See office475 Springfield Ave
Summit NJ 07901
Advisors at this office
24
Offices (141)
Summit, NJ Springfield Ave
475 Springfield Ave, Summit, NJ 07901
24 advisors
San Diego, CA 11512 El Camino Real Suite 100
11512 El Camino Real Suite 100, San Diego, CA 92075
8 advisors
Lincolnshire, IL
103 Schelter Rd Suite 10, Lincolnshire, IL 60069
6 advisors
Minneapolis, MN
3600 American Blvd W #700, Minneapolis, MN 55439
5 advisors
Phoenix, AZ
2929 N Central Ave 14th Floor, Phoenix, AZ 85255
5 advisors
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
1 St Choice Wealth · Abood Wealth Management... · Abrams Inc · Abrams Insurance Solutions · Abundant Living Financial Services · Always Helping Wm · Aptus Wealth Management · Ataraxis Financial Planning · August H Velten & Associates · Bankston Wealth Management · Bayou City Financial Advisors · Beacon Associates · Beneficial Wealth · Benefit Rfp · Bergen Financial Group · Best Interest Wealth Planning · Bluepoint Wealth Management · Bluerock Financial Management · Brett Reid Wealth · Brightpath Financial · Brownstone Financial Group · Btl Tax And Financial · Capital Planning LLC · Capstone Financial Associates · Caruther's Wealth Solutions · Chart Wells Financial · Chevalier Wealth And Associates · Clark Wealth, LLC · Clear Vision Planning · Commonwealth Guardians · Conceirge Financial · Creative Retirement Planning · Dak Financial Group · Develop Your College Game Plan · Diamond Life Planning · Diversified Retirement And Wealth · Dream Cap Investments · Dreamcap Investments · Empowered Wealth Management · Epersonal Financial · Erisman Wealth Management · Estate And Retirement Resources · Evergreen Retirement Solutions · Experity Wealth · Fairway Financial Partners · Family Wealth And Vestus · Fdl Financial · Financial Security Management Agency · First Fruits Asset Management · First Income Advisors · Firstfruits Asset Management · Franklin Henley Financial · Freedom Wealth · Freedom Wealth Services · Front Page Financial Advisors · Fwa Wealth Advisors · Generational Wealth Team · Granite Rock Wealth Management · Green Wealth Management · Greenefi Wealth Strategies · Guardian Wealth Management · H And W Financial Services · Harbour View Advisors · Hathaway Investments · Headsail Financial · Heart Financial Group · Help Protect And Grow · Hermann Financial Group · Hines Wealth Management · Hines Wealth Management · Hoffman Griffith Wealth Planning · Hurt And Associates · Hux Capital Management · Independent Trust Wealth Management · Insight College And Financial Solutions · Integrative Wealth · J Martin Financial Services · Jchristopher Advisors · Juliet Cardona Financial · Juniper Wealth Management · King Financial Services · Krueger Wealth · Lakes Financial · Lakeview Financial Solutions · Langford Wealth Management · Larkins Wealth · Legacy Private Wealth · Liquidity Partners · Lrm Retirement · M S Wealth Management · Macmunn Financial Mangement · Mah Financial Services · Malarik Financial Services · Map Advisory · Mcglinn Financial Services · Memorial Asset Protection Plan · Meridian Wealth · Mkh Financial Services · Modern Edge Capital · Moneta Wealth Management · Nci Wealth Management · Next Phase Money Management · Nms Portfolio · North American Financial Services · Northland Financial · Peace Of Mind Finance · Personal Economics Financial Group · Precise Capital · Preservation Wealth Consultants · Prestige Financial · Prestige Financial Advisors · Principled Insurance Agency · Professional Planning Services · Prosperity And Legacy Wealth Management · Protected Tomorrows · Protective Wealth Strategies · Reaburn Capital · Reliant Wealth Management · Retire Estate Plan · Retire Pro · Retirement Income Specialists · Retirement Key · Retirement Strategies Group · Rhoads Agency · Rightway Investments · Roseland · Roseland Retirement Planning · Sachs Financial · Sage Financial Network Inc. · Sawtooth Wealth Advisors · Sbc Financial · Senior Tax Advisory Group · Serenity Wealth · Siamo Advisors · Silver Summit Financial · Simplicity Guardian · Simplicity Solutions · Simplicity Wealth · Simplicity Wealth LLC · Smiths Financial Solutions · Sstx Wealth · Stayretired Wealth · Steward Financial Services · Strategic Wealth Planning Group · Summit Wealth Designs · Tax Smart Investing And Planning · Taylor Wealth & Insurance · Taylor Wealth And Insurance · The Binnacle Group · The Core Financial Group · The Retirement Strategies · The Whisler Agency · Triumph Planning Solutions · Triumph Planning Solutions LLC · Tucker Financial Services · Turnstart Wealth · Ufc Wealth · Universal Financial Consultants (Ufc) · Vantage Financial Group · Velten Waterhouse Advisors · Vision7 Advisory
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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