San Diego, CA 11512 El Camino Real Suite 100 Office

Team
Updated today
Simplicity wealth logo

Simplicity wealth

Multi-team

Firm-wide stats for Simplicity wealth

Total advisors

207

Across 143 offices

Clients per advisor

41 Low

Avg AUM per client

$202,617 Very Low

HNW client ratio

8% Low

About

Simplicity Wealth serves a broad mix of clients including individual and high‑net‑worth investors, defined contribution and defined benefit retirement plans, corporate and institutional investors, and other financial firms such as third‑party advisors, broker‑dealers, insurance companies, banks and trust companies. The firm provides advisory services ranging from financial planning and individual portfolio management to discretionary and non‑discretionary retirement plan services and a managed account platform (TAMP) for advisers.

The firm typically implements a “fund‑of‑funds” style using ETFs, mutual funds and, when appropriate, individual securities, and constructs model portfolios that are monitored and rebalanced on an ongoing basis; it also uses independent managers and offers optional overlays such as tax optimization, tax transition, customized investment screening, and index replication. Simplicity Wealth maintains discretionary authority over timing and execution for many models while coordinating with advisers and Model Managers, and it describes a formal due diligence and monitoring process for third‑party Model Managers.

Compared with many peers, Simplicity Wealth combines advisory services with technology and operational offerings for other advisers — including a private‑labelable asset management Software Program, data aggregation, and back‑office processing/billing — and operates a TAMP that makes multiple Model Managers available to advisers. The firm also discloses recent material amendments (filed March 25, 2026) that renamed its screening service, expanded risk disclosures to include crypto assets and insurance carrier risk, and added disclosures about conflicts of interest relating to arrangements with Fidelity and trade aggregation practices.

Based on Simplicity wealth

Expertise

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management

Based on Simplicity wealth

Occupation focus

Retired Founder/Business Owner

Based on Simplicity wealth

Demographic focus

Values-based investing

Based on Simplicity wealth

Location

11512 El Camino Real, Suite 100

San Diego CA 92075

Advisors at this office

7

Advisors at this office

user avatar

Heather U

Series 63, Series 65

San Diego, CA

Simplicity wealth

Heather Ulz is a financial advisor at Simplicity Wealth with nine years of industry experience. She holds the Series 63 and Series 65 designations. Prior to joining Simplicity Wealth, she worked at LifePro Asset Management and VOYA Financial Advisors. She previously served as treasurer and board member for the ALS Association Greater San Diego Chapter. Simplicity Wealth provides advisory services to a wide range of clients, including individual and high-net-worth investors, retirement plans, and institutional investors. The firm employs a fund-of-funds investment approach using ETFs, mutual funds, and individual securities, alongside model portfolios managed through a proprietary platform that includes due diligence on third-party managers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Parker W

Series 65

San Diego, CA

Simplicity wealth

Parker Weimar is a financial advisor at Simplicity Wealth with a Series 65 designation and two years of industry experience. His prior work includes roles at LifePro Asset Management LLC and BlackRock Inc. Simplicity Wealth serves a diverse client base including individual and high-net-worth investors, retirement plans, corporate and institutional investors, and financial firms such as third-party advisors and broker-dealers. The firm employs a fund-of-funds approach using ETFs, mutual funds, and individual securities, provides model portfolios with ongoing monitoring and rebalancing, and combines advisory services with technology and operational support for other advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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David J

Series 65

San Diego, CA

Simplicity wealth

David Julian is a financial advisor at Simplicity Wealth with eight years of industry experience. He holds a Series 65 designation and previously worked at LifePro Asset Management for eight years. Julian is also involved with LifePro Financial, where he serves as a statistician. Simplicity Wealth provides advisory services to a diverse client base, including individuals, high-net-worth investors, retirement plans, and institutional clients. The firm utilizes a fund-of-funds investment approach with ETFs, mutual funds, and individual securities, offering model portfolios that are actively monitored and rebalanced, along with additional services such as tax optimization and customized investment screening.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Brian M

Series 65

San Diego, CA

Simplicity wealth

Brian Manderscheid is a Series 65 licensed financial advisor with nine years of industry experience. He is currently with Simplicity Wealth, where he has worked since 2025; prior to that, he was with LifePro Asset Management and LifePro Financial Services. Simplicity Wealth serves a diverse client base including individual and high-net-worth investors, retirement plans, corporate and institutional investors, as well as other financial firms. The firm uses a fund-of-funds investment approach primarily employing ETFs and mutual funds, alongside model portfolios that are regularly monitored and rebalanced, and offers technology and operational support to other advisers through its managed account platform.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
user avatar

Kevin N

Series 65

San Diego, CA

Simplicity wealth

Kevin Nuber is a Series 65-licensed financial advisor at Simplicity Wealth with nine years of industry experience. He previously worked at LifePro Asset Management for eight years and has been associated with LifePro Financial Services since 2004. Outside his advisory role, he is involved with an insurance marketing agency that sells fixed life insurance and annuity products. Simplicity Wealth serves a wide range of clients, including individual and high-net-worth investors, retirement plans, corporate and institutional investors, and other financial firms. The firm employs a fund-of-funds investment approach using ETFs, mutual funds, and individual securities, supported by technology and operational services for advisers through its managed account platform.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
user avatar

David L

Series 65

San Diego, CA

Simplicity wealth

David Lester is a Series 65 licensed advisor at Simplicity Wealth with one year of industry experience. His previous roles include positions at LifePro Asset Management and My Solo 401K Financial. Simplicity Wealth serves a broad range of clients including individual and high-net-worth investors, retirement plans, corporate and institutional investors, and other financial firms. The firm employs a fund-of-funds investment approach using ETFs, mutual funds, and individual securities, offers model portfolios with ongoing monitoring and rebalancing, and provides technology and operational services for advisers through a managed account platform.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
user avatar

Paul R

Series 63, Series 65

San Diego, CA

Simplicity wealth

Paul Reaburn is a financial advisor at Simplicity Wealth with seven years of industry experience. He holds Series 63 and Series 65 credentials and previously served as president of Thinktum, a non-investment related company, from 2020 to 2024. His prior roles include positions at LifePro Asset Management and Foresters Financial. Simplicity Wealth serves a diverse client base, including individual and high-net-worth investors, retirement plans, corporate and institutional clients, and other financial firms. The firm employs a fund-of-funds investment approach using ETFs, mutual funds, and individual securities, offering model portfolios with ongoing monitoring and rebalancing, as well as a technology-driven platform for advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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