South Bay Financial Partners
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
South Bay Financial Partners serves individual clients, high‑net‑worth families, small businesses, trusts and pooled income funds with integrated financial services including customized financial planning, investment advice, tax preparation, and small‑business planning. The firm also offers financial coaching and financial therapy alongside portfolio management and coordination with clients’ other professional advisors.
Their investment approach emphasizes buy‑and‑hold selection of individual domestic stocks, investment‑grade bonds and common pooled vehicles (mutual funds and ETFs), with asset allocation and holdings tailored to each client’s goals and risk tolerance. Client relationships are generally non‑discretionary (clients approve transactions) and the firm supplements portfolio work with client education through workshops, courses and an online membership platform called Your Amazing Financial Life (YAFL).
Notable differences from many peers include reporting substantial non‑discretionary assets under management and providing portfolio management for pooled vehicles such as pooled income funds — services that are uncommon among similarly sized supported firms. The brochure also discloses that the firm uses educational hypothetical performance examples and accepts client testimonials in its marketing, and it routinely publishes blog entries/newsletters and runs public seminars, signaling a stronger emphasis on client education and outreach than is typical.
Client services
Expertise
Demographic focus
Fee options
Fresh Start Program Discovery meeting: $400-$600; Fresh Start Program full program: $2,850-$12,000
Financial Coaching: $165 per hour for basic topics, $440 per hour for complex topics
Financial Coaching special monthly packages available; Workshops and courses range from free to $500 each; Your Amazing Financial Life membership is free
Minimum fee: Ongoing Financial Planning minimum total fee is $810 quarterly or $270 monthly; Standalone Investment Advisory Services minimum annual fee is $1,500 Fee-only: Ongoing Financial Planning: 2% of AGI less capital gains + 0.45% of assets under management + 0.2% of held-away assets under advisement + $55 administrative overhead; Standalone Investment Advisory Services: 0.60% annually plus $550 administration fee; Financial Coaching: $165/hour basic topics, $440/hour complex topics; Fresh Start Program: $400-$600 for Discovery meeting, $2,850-$12,000 for entire program
Main office
21515 Hawthorne Blvd, Suite 200
Torrance CA 90503
Advisors at this office
2
Most active in
California · Florida · Illinois · Texas
Also doing business as
South Bay Financial Partners · South Bay Financial Partners Group, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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