Windermere, FL Office

Southport Station Financial Management is a small SEC-registered advisory firm with three advisors managing roughly $192 million for about 180 clients, serving individuals (including high-net-worth clients), trusts, pension and profit-sharing plans, and other entities. The firm offers both discretionary and non-discretionary portfolio management as well as stand-alone financial planning and consulting services.

Investment allocations typically include mutual funds, ETFs, individual equities and fixed income, and the firm uses a mix of long-term, short-term and trading strategies with ongoing monitoring and periodic rebalancing. It also implements options strategies (including covered call writing and long puts) and, in separately managed accounts, may utilize derivatives and allocate fixed income/preferred equity management to an unaffiliated broker-dealer for day-to-day discretion.

What sets the firm apart from many peers is its disclosed affiliation with a licensed insurance agency and the ability of certain representatives to offer commission-based insurance and brokerage products, arrangements the brochure identifies as potential conflicts of interest. The firm also provides an optional account-aggregation reporting service for excluded assets, treats cash as an explicit asset class with defined cash-sweep practices, and recommends a primary custodial relationship for client accounts.