Findlay, OH Office

StraightLine serves individual investors (including high‑net‑worth clients) and retirement‑plan sponsors, offering discretionary and non‑discretionary investment management, financial planning, discretionary cash management, and retirement plan education and communication services. The firm manages both employer‑sponsored and personal accounts and also offers access to separately managed sub‑adviser strategies and standalone planning engagements.

Investment decisions are guided by the firm’s institutional research and proprietary model portfolios, with allocations implemented via mutual funds, ETFs, stocks, and bonds and monitored on an ongoing basis; StraightLine describes using techniques such as modern portfolio theory, fundamental and quantitative analysis and provides quarterly client communications. For certain client circumstances the firm will engage sub‑advisers and create separate accounts (commonly for clients with roughly $500,000 in investable assets) and applies householding when aggregating assets for billing.

Distinctive elements noted in the brochure include an unusually high client load — roughly 2,358 clients across ten advisors, which results in more than 200 clients per advisor — and a structured participant education program that includes in‑person group meetings, one‑on‑one sessions, and “Lunch & Learn” webinars. The firm also discloses that it operates as a licensed insurance agency (some representatives may sell insurance and receive commissions) and that it uses proprietary model performance information and marketing materials that present historical and hypothetical performance, all of which the brochure identifies as potential conflicts to be disclosed and managed.