Grand Rapids, MI Grand Rapids Downtown Office

Team
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Huntington Financial Advisors logo

Huntington Financial Advisors

Enterprise

Firm-wide stats for Huntington Financial Advisors

Total advisors

427

Across 311 offices

Clients per advisor

99 High

Avg AUM per client

$184,627 Very Low

HNW client ratio

2% Very Low

About

The Huntington Investment Company, doing business as Huntington Financial Advisors, serves individuals (including high‑net‑worth clients), charitable organizations, corporations and other business entities with advisory and brokerage services. It sponsors multiple wrap‑fee programs on the Envestnet MAS platform—including SMA, UMA, RPM, PWC, Premier, Select and Foundations strategies—and is also a registered broker‑dealer and licensed insurance agency.

Huntington’s programs use an open‑architecture model that combines third‑party Sub‑Managers and Wrap Strategists with affiliate model offerings from its Private Bank (Huntington Dynamic Portfolios); accounts may be managed discretely by advisors (RPM), by model providers, or through Envestnet overlay services (tax and impact overlays), with periodic rebalancing and custodial services provided via National Financial Services. Advisory arrangements are predominantly percentage‑of‑assets wrap fees that cover portfolio management, trade execution and manager fees, and Huntington discloses how advisor compensation and program fee structures can vary by program.

Distinctive features in the brochure include an explicit affiliation with an institutional broker‑dealer and municipal advisor (Huntington Securities) and the prominent use of proprietary Private Bank models for which the Private Bank receives specified payments (for example, 0.15% for Huntington Dynamic Portfolios and stated 0.25% manager payments for certain SMA sleeves), a structural conflict the firm documents and supervises. The disclosure also shows limited focus on pension/profit‑sharing plan business and that financial planning is referenced as provided in the broker‑dealer capacity rather than as a standalone advisory program; the firm notes a temporary dual registration with Ameriprise to support an administrative account conversion.

Based on Huntington Financial Advisors

Expertise

ESG / Sustainable investing Active portfolio management Tax-loss harvesting

Based on Huntington Financial Advisors

Location

Grand Rapids Downtown, 150 Ottawa Avenue NW, Suite 100

Grand Rapids MI 49503

Advisors at this office

4

Advisors at this office

user avatar

William M

Series 63, Series 65

Grand Rapids, MI

The huntington Investment company

William Mokma is a financial advisor with The Huntington Investment Company in Grand Rapids, MI, holding the Series 63 and Series 65 licenses and with 28 years of industry experience. He has worked with Huntington since 2002 and has been associated with Ameriprise Financial Services, LLC since 2026. The Huntington Investment Company serves individuals, charitable organizations, corporations, and other business entities with advisory and brokerage services. The firm uses an open-architecture model that combines third-party sub-managers and affiliate offerings, providing various wrap-fee programs primarily on the Envestnet MAS platform.

ESG / Sustainable investing Active portfolio management Tax-loss harvesting
user avatar

Brian L

CFP®, Series 66

Grand Rapids, MI

The huntington Investment company

Brian La Fave is a CFP® professional with 14 years of experience in the financial industry. He is currently with The Huntington Investment Company and has previously worked at Bank of America, Merrill, and Fifth Third Securities. Based in Grand Rapids, MI, La Fave holds a Series 66 license. The Huntington Investment Company, doing business as Huntington Financial Advisors, serves individuals, charitable organizations, corporations, and other business entities with advisory and brokerage services. The firm employs an open-architecture approach, combining third-party and affiliate model offerings across various wrap-fee programs on the Envestnet MAS platform.

ESG / Sustainable investing Active portfolio management Tax-loss harvesting
user avatar

Patricia M

Series 63, Series 66

Grand Rapids, MI

The huntington Investment company

Patricia Morisette is a financial advisor with The Huntington Investment Company in Grand Rapids, MI, holding Series 63 and Series 66 credentials and 19 years of industry experience. She previously worked for fifteen years at Fifth Third Securities before joining Huntington in 2022. Morisette serves as a board member for the Detroit West Suburban Delta Gamma alumnae group. The Huntington Investment Company serves individuals, charitable organizations, corporations, and other business entities with advisory and brokerage services. The firm offers multiple wrap-fee programs using an open-architecture model that combines third-party sub-managers with proprietary Private Bank models.

ESG / Sustainable investing Active portfolio management Tax-loss harvesting
user avatar

Layne B

Series 66

Grand Rapids, MI

The huntington Investment company

Layne Bearss is a financial advisor at The Huntington Investment Company with a Series 66 credential and one year of industry experience. Prior to joining Huntington, he has held roles at The Huntington National Bank, Aerie, and Grand Valley State University. The Huntington Investment Company serves individuals—including high-net-worth clients—as well as charitable organizations, corporations, and other business entities with advisory and brokerage services. The firm uses an open-architecture model combining third-party managers and proprietary strategies, offering various wrap-fee programs supported by institutional brokerage and custodial services.

ESG / Sustainable investing Active portfolio management Tax-loss harvesting
View complete list of advisors at this office
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