The Kelly Group
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,048,533,543
Clients
1,087
Advisors
16
across 2 offices
About
The Kelly Group advises individuals (including high-net-worth clients), families, trusts and estates, nonprofits, corporations, and qualified retirement plans, managing about $1.13 billion in regulatory assets for roughly 1,087 clients through a team of 15 advisors. Its services include discretionary portfolio management, comprehensive and à la carte financial planning, retirement and estate planning, business succession planning, and non-discretionary investment advice to qualified plans.
The firm uses a team-based model with CFP® professionals and associates supporting a dynamic financial planning process and governance documents to guide investment decisions. Portfolios are implemented via diversified model allocations—primarily institutional mutual funds with a preference for active managers when appropriate—combined with ongoing monitoring, annual rebalancing, and behavioral coaching to reinforce long-term asset-allocation objectives.
Compared with many multi-advisor peers, The Kelly Group discloses the use of client testimonials in its advertising, a practice that is relatively uncommon among firms of its size and type. It also notes that when it engages third‑party sub‑advisors to manage portions of client assets, the firm absorbs the fees paid to those sub‑advisors rather than passing them through to clients, and it offers an initial complimentary consultation and occasional limited financial plans through partner arrangements.
Client services
Expertise
Occupation focus
Fee options
Financial planning fees charged as fixed/flat fees, generally $1,500 to $3,500, up to $10,000 or more
$0 - $100,000: 1.50% $100,001 - $200,000: 1.40% $200,001 - $300,000: 1.30% $300,001 - $400,000: 1.20% $400,001 - $500,000: 1.10% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.95% $2,000,001+: 0.50%
Minimum fee: Minimum quarterly fee of $550 Fee-only: Financial planning fees range from $1,500 to $3,500 generally, up to $10,000 or more depending on complexity; legacy clients may be charged hourly but not offered to new clients
Main office
See office48 East Gordon Street
Bel Air MD 21014
Advisors at this office
15
Offices (2)
Most active in
Arizona · California · Colorado · Delaware · Florida · Georgia · Indiana · Maryland · Michigan · New Hampshire · New Jersey · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · West Virginia
Also doing business as
Kelly Financial Group, LLC · The Kelly Group
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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