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The Retirement Guys Formula

Updated today

Client AUM

$276,078,655

Clients

1,152

Advisors

6

across 2 offices

About

Retirement Guys Formula provides personalized investment management and financial planning to individuals, trusts, foundations, endowments and corporations, managing approximately $276.9 million on a discretionary basis for over 1,150 clients through a team of seven advisor representatives. The firm offers broad-based planning (tax, insurance, estate, disability, business and retirement planning) and ongoing portfolio management with implementation support and referrals to other professionals.

Investment decisions are guided by the firm’s Independent Income System, a bucketed approach that allocates assets to current income, reliable income, mid-term and long-term growth buckets and uses tools such as Riskalyze to help calibrate risk. Accounts are typically managed on a discretionary, pari passu basis and the firm may recommend or engage third‑party managers or sub‑advisers and wrapped or non-wrapped programs to implement specific strategies.

The Form ADV discloses several noteworthy affiliations and operational features: certain associated persons are registered representatives of a broker‑dealer (Peak Brokerage Services) and are licensed insurance agents, the firm maintains an affiliated accounting practice (Retirement Tax Partners, LLC) for tax preparation and planning, and RGF acts as a sub‑advisor and payment agent for other advisers. The brochure also describes a co‑ownership arrangement with another investment firm related to office property, the firm’s use of AI tools to record meetings (with an opt‑out), and the firm’s conflict‑management procedures; the ADV states there are no material disciplinary events to report.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Income planning Retirement income strategy Medicare planning Tax-loss harvesting

Occupation focus

Retired Founder/Business Owner Executive

Demographic focus

Approaching retirement Mid-Career Professionals Baby Boomers (Born 1946-1964)

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Fee options

Fixed

Financial planning fees can be fixed fee basis, typically $1,000 for first year and $500 thereafter

Percentage

$0+: 1.00% to 2.00% annually (negotiable, generally within this range) N/A - N/A: 0.30% annually (sub-advisory fee when acting as sub-adviser)

Commissions

Commissions earned on insurance products and securities transactions via affiliated broker-dealer Peak Brokerage Services; separate from advisory fees

Project-based

Financial planning hourly rate $350/hour

Other

Account minimum: $50,000 Fee-only: Financial planning fees typically $1,000 for first year, $500 for each successive year; hourly rate $350/hour (fees negotiable)

Main office

See office

1700 Woodlands Drive

Maumee OH 43537

Advisors at this office

4

Most active in

Colorado · Florida · Illinois · Indiana · Michigan · Nebraska · North Carolina · Ohio · Pennsylvania · South Carolina · Texas

Also doing business as

America's Retirement Headquarters · Bull Moose Retirement · Eisert Wealth Management · Retire Pittsburgh · The Retirement Guys Formula · The Retirement Guys Formula LLC · The Retirement Guys Network

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Nolan B

Series 63, Series 65

Maumee, OH

The Retirement Guys Formula

Nolan Baker is a financial advisor with The Retirement Guys Formula in Maumee, OH, holding Series 63 and Series 65 credentials and bringing 29 years of industry experience. He has worked at PEAK Brokerage Services, LLC since 2015 and has been involved with Retirement Guys Formula since 2013. Outside of advising, Baker hosts educational seminar series through America's Retirement Academy. The Retirement Guys Formula team manages approximately $276.9 million in discretionary assets for over 1,150 clients, offering personalized investment management and broad-based financial planning. The firm employs a bucketed investment approach called the Independent Income System and utilizes tools such as Riskalyze to calibrate risk.

General retirement planning Income planning Retirement income strategy Medicare planning Tax-loss harvesting Retired Founder/Business Owner Executive Approaching retirement Mid-Career Professionals Baby Boomers (Born 1946-1964)
user avatar

Ryan C

Series 65

Sylvania, OH

The Retirement Guys Formula

Ryan Clair is a financial advisor with The Retirement Guys Formula in Sylvania, OH, holding a Series 65 designation and nine years of industry experience. He previously worked at Blackridge Asset Management LLC for five years and has been associated with The Retirement Guys, LLC and The Retirement Guys Formula for over a decade. His other business activities include involvement with Bull Moose Retirement, which focuses on insurance. The Retirement Guys Formula provides personalized investment management and financial planning to a diverse client base that includes individuals, trusts, foundations, endowments, and corporations. The firm manages approximately $276.9 million on a discretionary basis and applies an Independent Income System that allocates assets across income and growth buckets, integrating tools like Riskalyze to calibrate risk.

General retirement planning Income planning Retirement income strategy Medicare planning Tax-loss harvesting Retired Founder/Business Owner Executive Approaching retirement Mid-Career Professionals Baby Boomers (Born 1946-1964)
user avatar

Robert R

Series 63

Maumee, OH

The Retirement Guys Formula

Robert Ross is a financial professional with 21 years of industry experience currently serving at The Retirement Guys Formula. He holds a Series 63 designation and has held roles at several firms, including Ameritas Advisory Services, LLC, Voya Financial Advisors, and Creative Financial Partners. Ross is a board member of the Perrysburgh High School Athletic Booster in Perrysburgh, OH. The Retirement Guys Formula provides personalized investment management and financial planning services to individuals, trusts, foundations, endowments, and corporations. The firm manages approximately $276.9 million on a discretionary basis for over 1,150 clients, using a bucketed investment approach called the Independent Income System that allocates assets across income and growth categories.

General retirement planning Income planning Retirement income strategy Medicare planning Tax-loss harvesting Retired Founder/Business Owner Executive Approaching retirement Mid-Career Professionals Baby Boomers (Born 1946-1964)
user avatar

Mark C

Series 63, Series 65

Sylvania, OH

The Retirement Guys Formula

Mark Clair is a financial advisor at The Retirement Guys Formula with 34 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Blackridge Asset Management and PEAK Brokerage Services. In addition to his advisory role, Clair owns an estate planning law firm and is involved in insurance and retirement planning businesses. The Retirement Guys Formula provides personalized investment management and financial planning services to individuals, trusts, foundations, endowments, and corporate clients. The firm uses a proprietary Independent Income System that blends multiple asset-allocation strategies and manages approximately $300.6 million in discretionary assets through a ten-advisor team.

General retirement planning Income planning Retirement income strategy Medicare planning Tax-loss harvesting Retired Founder/Business Owner Executive Approaching retirement Mid-Career Professionals Baby Boomers (Born 1946-1964)
user avatar

Terrel E

Series 63, Series 65

Maumee, OH

The Retirement Guys Formula

Terrel Eisert is a financial advisor with The Retirement Guys Formula, holding Series 63 and Series 65 licenses and bringing 44 years of industry experience. His prior roles include positions at Peak Brokerage Services, Blackridge Asset Management, Sterne Agee, and independent insurance agency work spanning over two decades. Outside of finance, he is involved in art sales through Andrea Eisert Abstract Art. The Retirement Guys Formula provides personalized investment management and financial planning services to individuals, trusts, foundations, endowments, and corporate clients. The firm uses its proprietary Independent Income System, blending multiple asset-allocation strategies and risk management tools, and manages approximately $300 million in discretionary assets across a team of ten advisors.

General retirement planning Income planning Retirement income strategy Medicare planning Tax-loss harvesting Retired Founder/Business Owner Executive Approaching retirement Mid-Career Professionals Baby Boomers (Born 1946-1964)
user avatar

Chaz P

CFP®, Series 63, Series 65

Maumee, OH

The Retirement Guys Formula

Chaz Price is a CFP® professional with 21 years of industry experience, currently serving as an advisor at The Retirement Guys Formula. His prior roles include positions at Peak Brokerage Services, Raymond James Financial Services, and Medicare Advantage Plans. Outside of advising, he owns Customer Retirement Planners, LLC, where he consults on marketing strategies and business succession planning for other financial advisors. The Retirement Guys Formula provides personalized investment management and financial planning to individuals, trusts, foundations, endowments, and corporate clients. The firm utilizes a proprietary allocation system and offers discretionary portfolio management, consulting, and sub-advisory services through a team of ten advisors.

General retirement planning Income planning Retirement income strategy Medicare planning Tax-loss harvesting Retired Founder/Business Owner Executive Approaching retirement Mid-Career Professionals Baby Boomers (Born 1946-1964)
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