Fairfax, VA Office

Team
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The Strategic Financial Alliance logo

The Strategic Financial Alliance

Multi-team

Firm-wide stats for The Strategic Financial Alliance

Total advisors

52

Across 26 offices

Clients per advisor

28 Very Low

Avg AUM per client

$258,167 Very Low

HNW client ratio

9% Low

About

The Strategic Financial Alliance serves individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, corporations, and other business clients. It offers portfolio management (including wrap and non‑wrap programs), third‑party manager selection and solicitation, financial planning and consulting, seminars, and a subscription advisory option.

SFA implements customized strategies through its Strategic Choice programs, co‑advisory relationships and referrals to third‑party asset managers, employing asset allocation, model portfolios, mutual funds, ETFs, and select alternative and structured products. As of December 31, 2025, SFA reported roughly $382.0 million in advisory assets, of which about $26.95 million were managed on a discretionary basis and about $355.08 million were managed on a non‑discretionary basis, indicating a predominant non‑discretionary/co‑advisory orientation.

A distinguishing feature is the firm’s dual registration: SFA is both an SEC‑registered investment adviser and a FINRA‑registered broker‑dealer, and many representatives also act as registered representatives and insurance agents. The firm discloses that it receives brokerage and distribution/solicitor compensation, estimates devoting a substantial portion of its time to broker‑dealer activities, and maintains affiliated entities and revenue‑sharing arrangements with third‑party managers, all of which are described in its disclosure materials.

Based on The Strategic Financial Alliance

Expertise

Wealth management

Based on The Strategic Financial Alliance

Occupation focus

Founder/Business Owner Executive

Based on The Strategic Financial Alliance

Location

10300 Eaton Place, Suite 470

Fairfax VA 22030

Advisors at this office

4

Advisors at this office

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Mark K

CFP®, Series 63, Series 65

Fairfax, VA

The Strategic Financial Alliance, Inc.

Mark Keen is a CFP® with 26 years of industry experience, currently serving as an advisor at The Strategic Financial Alliance, Inc. since 2007. He is a managing member of TKA Holdings, LLC/DBA Keen & Pocock, which is involved in insurance sales, and a partner in EaziHome, a business that provides tools and services to help individuals and families manage and maintain their homes. He also serves on the board of directors for SFA Holdings, Inc. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, and consulting through both in-house management and third-party manager platforms. The firm manages a majority of its assets on a non-discretionary basis and supports a dually registered advisor force with various brokerage and solicitor relationships.

Wealth management Founder/Business Owner Executive
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Kathryn G

Series 63, Series 65, Series 66

Fairfax, VA

The Strategic Financial Alliance, Inc.

Kathryn Gustafson is a financial advisor with The Strategic Financial Alliance, Inc. in Fairfax, VA, holding Series 63, 65, and 66 licenses and bringing 28 years of industry experience. She has been with The Strategic Financial Alliance since 2012 and also serves as a partner at Strategic Blueprint, LLC. Outside of advisory services, she is involved as a partner in a home accessories and decor business and participates in a financial education initiative aimed at recent college graduates, newlyweds, and young professionals. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, and consulting. The firm employs both in-house and third-party asset managers and serves clients through discretionary and non-discretionary portfolio programs.

Wealth management Founder/Business Owner Executive
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Lori A

CFP®, Series 63, Series 66

Fairfax, VA

The Strategic Financial Alliance, Inc.

Lori Allison is a CFP®-certified financial advisor with 27 years of industry experience, currently with The Strategic Financial Alliance, Inc. since 2012. She previously worked at Global Brokerage Services, Inc. from 2008 to 2012. Outside of her advisory role, Allison serves as treasurer for the BYU Management Society, overseeing financial records and scholarship administration, and partners in organizations providing financial education seminars and home furnishings. The Strategic Financial Alliance serves a diverse client base, including high-net-worth individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm offers customized portfolio management and financial planning services delivered through multiple strategies, including third-party manager referrals and a mix of discretionary and non-discretionary management.

Wealth management Founder/Business Owner Executive
user avatar

Michael S

Series 63, Series 66

Fairfax, VA

The Strategic Financial Alliance, Inc.

Michael Stevens is a financial advisor at The Strategic Financial Alliance, Inc. in Fairfax, VA, holding Series 63 and Series 66 designations with 27 years of industry experience. He has worked at The Strategic Financial Alliance since 2012 and previously spent eight years at Global Brokerage Services, Inc. Stevens is also a partner at KEEN & POCOCK, a financial marketing services business. The Strategic Financial Alliance serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business clients. The firm offers portfolio management, third-party manager selection, financial planning, seminars, and subscription advisory services, implementing customized strategies through various programs and a combination of discretionary and non-discretionary management.

Wealth management Founder/Business Owner Executive
View complete list of advisors at this office
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