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The Strategic Financial Alliance

Updated today

Client AUM

$376,148,774

Clients

1,457

Advisors

52

across 27 offices

About

The Strategic Financial Alliance serves individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, corporations, and other business clients. It offers portfolio management (including wrap and non‑wrap programs), third‑party manager selection and solicitation, financial planning and consulting, seminars, and a subscription advisory option.

SFA implements customized strategies through its Strategic Choice programs, co‑advisory relationships and referrals to third‑party asset managers, employing asset allocation, model portfolios, mutual funds, ETFs, and select alternative and structured products. As of December 31, 2025, SFA reported roughly $382.0 million in advisory assets, of which about $26.95 million were managed on a discretionary basis and about $355.08 million were managed on a non‑discretionary basis, indicating a predominant non‑discretionary/co‑advisory orientation.

A distinguishing feature is the firm’s dual registration: SFA is both an SEC‑registered investment adviser and a FINRA‑registered broker‑dealer, and many representatives also act as registered representatives and insurance agents. The firm discloses that it receives brokerage and distribution/solicitor compensation, estimates devoting a substantial portion of its time to broker‑dealer activities, and maintains affiliated entities and revenue‑sharing arrangements with third‑party managers, all of which are described in its disclosure materials.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Wealth management

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees up to $10,000 for financial planning; Annual flat fee for Subscription Advisory Services (negotiable, billed quarterly or monthly)

Percentage

$0+: up to 2.0% total advisory fee (including third-party fees); Orion Portfolio Solutions tiered admin fee 0.45% to 0.08%, strategist fees 0.10% - 0.20%, trading and custody fees 0.10% - 0.20%, plus $25 or $50 annual account maintenance fee (may be waived) Not specified+: C-Share Mutual Fund Management Program: 1% annual fee deducted by mutual fund company

Commissions

Commissions and 12b-1 fees may be earned on implementation of financial plans and certain securities and insurance products

Project-based

Up to $500 per hour for financial planning and consultation services

Subscriptions

Subscription Advisory Services Program offers an annual flat fee (negotiable), billed quarterly or monthly, excluding asset management fees

Other

Account minimum: $25,000 Fee-only: Financial planning and consultation fees negotiated; up to $10,000 flat fee, or $500/hour, or annual management fee of 2% of asset value; fees may be negotiated higher depending on complexity

Main office

See office

2200 Century Parkway, Suite 500

Atlanta GA 30345

Advisors at this office

10

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

Adams Financial Services · Bennco Advisors · Bowers Private Wealth Management · Capital Insight Group · Carlyle Wealth Management · Carnegie Wealth Management · Carolina Wealth Advisors · Compass Wealth Management · Cornerstone Wealth Management · Cornerstone Wealth Services · Corrigan Financial · Davis Wealth Planning · Derand Capital Management Group / The Retirement Coach · Dunn Financial Services · Encore Financial Consulting · Financial Planning Advisory Service, Inc. · Frank Reynolds And Company · Gencrest Capital Partners · Georgia Wealth Partners · Golden Sword Alliance · Growthpoint Advisors, LLC · Kap Financial Solutions · Keen & Pocock · Keen Advisor Group · Keihatsu Wealth Management · Keowee Financial Group, Inc. · Kjm Wealth Management · Knight Asset Management · Koehn Financial Group · Legacy Financial Associates · Lfa Private Wealth Management · Main Advisory · Money Concepts, Inc. · Nakamura Strategic Financial Planning · North Georgia Wealth Advisors · O'neil Financial Advisors · Oak Wealth Management · Prehmus Financial Partners · Private Client Advisory · Rausch Financial Services · Reliance Advisory Services, Inc. · Sherpa Financial Advisors · Snyder Financial Group · Starr Capital · The Baker Financial Group, LLC · The Rappahannock Wealth Advisors, Inc. · The Strategic Financial Alliance · The Strategic Financial Alliance, Inc. · The Strategic Financial Alliarce · Tom Beck Company · Wellspring Advisory Services, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Christopher S

CFP®, ChFC®, Series 63, Series 65

Myrtle Beach, SC

The Strategic Financial Alliance, Inc.

Christopher St. John is a financial advisor with Carolina Wealth Advisors in Myrtle Beach, SC, holding CFP® and ChFC® designations and possessing 24 years of industry experience. He has been with Carolina Wealth Advisors since 2017 and has also worked with The Strategic Financial Alliance, Inc. since 2004. Outside of advisory work, he serves on the Board of Visitors for the Wall College of Business and the Coastal Athletic Foundation at Coastal Carolina University, and he is a partner in a company that develops bras for women with asymmetrical breasts. Carolina Wealth Advisors is an SEC-registered investment adviser managing approximately $298 million for individual and institutional clients, including high-net-worth individuals and retirement plans. The firm provides financial planning, discretionary portfolio management, and pension consulting services, using fundamental and cyclical analysis to invest across equities, bonds, mutual funds, and ETFs.

Wealth management Founder/Business Owner Executive
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Brent J

Series 66

Daytona Beach, FL

The Strategic Financial Alliance, Inc.

Brent Jamison is a financial advisor at Strategic Blueprint, LLC with three years of industry experience. He holds a Series 66 designation and has worked previously at The Strategic Financial Alliance, Inc. and Frank Reynolds & Company. Outside of his advisory roles, Brent facilitates a nonprofit networking group called Money Magnets 2, which supports entrepreneurs in developing business skills and fostering connections. Strategic Blueprint, LLC is an enterprise firm with 52 advisors, serving clients through a collaborative investment approach tailored to diverse financial needs.

Wealth management Founder/Business Owner Executive
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Veronica H

Series 66

Atlanta, GA

The Strategic Financial Alliance, Inc.

Veronica Harrell is a financial advisor with The Strategic Financial Alliance, Inc. in Atlanta, GA, holding a Series 66 designation and 11 years of industry experience. She has been with The Strategic Financial Alliance since 2011. Outside of advisory work, she serves as AVP of Compliance for SFA Holdings and subsidiaries, a holding company providing shared compliance services within the financial services sector. The Strategic Financial Alliance serves individuals, retirement plans, trusts, and other entities with portfolio management, financial planning, and consulting services. The firm offers multiple portfolio programs and supports third-party manager platforms, managing a majority of assets on a non-discretionary basis.

Wealth management Founder/Business Owner Executive
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Patricia K

Series 63, Series 65

Peachtree Corners, GA

The Strategic Financial Alliance, Inc.

Patricia Koehn is a financial advisor with The Strategic Financial Alliance, Inc. in Peachtree Corners, GA, holding Series 63 and Series 65 licenses and has 37 years of industry experience. She has been with The Strategic Financial Alliance since 2003. Outside of her advisory role, she is president of Koehn Financial Group, a marketing services business. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, and a subscription-style wealth planning service. The firm operates multiple portfolio programs and supports third-party manager platforms, with a majority of assets managed on a non-discretionary basis.

Wealth management Founder/Business Owner Executive
user avatar

Stephen O

Series 63

Alpharetta, GA

The Strategic Financial Alliance, Inc.

Stephen Oneil is a financial advisor with The Strategic Financial Alliance, Inc. in Alpharetta, GA, holding a Series 63 designation and bringing 40 years of industry experience. He has been with The Strategic Financial Alliance since 2003. Outside of his advisory role, he is involved with North Georgia Wealth Advisors, focusing on marketing financial services and life insurance sales. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, and access to third-party managers. The firm manages assets primarily on a non-discretionary basis and supports a range of portfolio programs and co-advisory arrangements.

Wealth management Founder/Business Owner Executive
user avatar

Andrew A

Series 66

Stillwater, MN

The Strategic Financial Alliance, Inc.

Andrew Aumann is a financial advisor at The Strategic Financial Alliance, Inc. with 10 years of industry experience. He holds a Series 66 designation and previously worked at LPL Financial and Thrivent Financial. Outside of his advisory role, he operates a home-based business called AK Amazon Finds. The Strategic Financial Alliance serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business clients. The firm offers customized portfolio management, financial planning, and consulting services through a combination of in-house and third-party asset managers, utilizing a range of investment products and strategies.

Wealth management Founder/Business Owner Executive
user avatar

Matthew L

CFP®, CFA®, PFS™, Series 65, Series 63

Myrtle Beach, SC

The Strategic Financial Alliance, Inc.

Matthew Lowery is a CFP®, CFA®, and PFS™ with 19 years of experience in the financial services industry. He is currently affiliated with The Strategic Financial Alliance, Inc. and Carolina Wealth Advisors, LLC, and has served in advisory roles at these firms since 2014 and 2017, respectively. Outside of his advisory work, Lowery serves as president of the board of directors for The Center for Counseling and Wellness and is a member of the Finance and Economics Advisory Board at Coastal Carolina University. The Strategic Financial Alliance serves a diverse client base including individuals, pension plans, trusts, charitable organizations, and corporations. The firm offers customized portfolio management, financial planning, and consulting services through strategic programs, co-advisory relationships, and referrals to third-party managers.

Wealth management Founder/Business Owner Executive
user avatar

Franklin R

Series 63, Series 65

Daytona Beach, FL

The Strategic Financial Alliance, Inc.

Franklin Reynolds is a financial advisor with The Strategic Financial Alliance, Inc., holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. He has been with The Strategic Financial Alliance since 2015. Outside of his advisory role, Reynolds is involved in ministry work, serving as CEO of Faith, Family and Finances, where he teaches about faith and finances for families. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, consulting, and a subscription-style wealth planning service. The firm operates multiple portfolio programs and supports third-party manager platforms, with a significant portion of assets managed on a non-discretionary basis.

Wealth management Founder/Business Owner Executive
user avatar

David K

Series 63, Series 66

Woodstock, GA

The Strategic Financial Alliance, Inc.

David Kapchinske is a financial advisor with The Strategic Financial Alliance, Inc. in Acworth, GA, holding Series 63 and Series 66 designations and having 34 years of industry experience. He has been with The Strategic Financial Alliance since 2003. Outside of his advisory role, he operates KAP Financial Solutions and is involved in fixed insurance sales through various carriers. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, and a subscription-style wealth planning service. The firm uses both in-house portfolio management and third-party manager platforms, serving a broad client base including high-net-worth individuals.

Wealth management Founder/Business Owner Executive
user avatar

Clive S

Series 63

Atlanta, GA

The Strategic Financial Alliance, Inc.

Clive Slovin is a financial advisor at The Strategic Financial Alliance, Inc. in Atlanta, GA, holding a Series 63 designation with 42 years of industry experience. He has been with The Strategic Financial Alliance since 2003 and serves as president and board member of its parent company and several subsidiaries. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, and access to third-party managers through various programs. The firm manages assets primarily on a non-discretionary basis and supports multiple investment platforms, including wrap and non-wrap programs.

Wealth management Founder/Business Owner Executive
user avatar

David S

Series 66

Atlanta, GA

The Strategic Financial Alliance, Inc.

David Schroll is a financial advisor at The Strategic Financial Alliance, Inc. in Atlanta, GA, holding a Series 66 designation with 17 years of industry experience. He has worked at Advisor Group, LPL, and RFG Advisory Group before joining his current firm in 2022. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, third-party manager selection, financial planning, and a subscription-style wealth planning service. The firm operates multiple portfolio programs and supports both in-house and third-party asset management, with a significant portion of assets managed on a non-discretionary basis.

Wealth management Founder/Business Owner Executive
user avatar

Andrew C

Series 66

Peachtree Corners, GA

The Strategic Financial Alliance, Inc.

Andrew Crane is a financial advisor at The Strategic Financial Alliance, Inc. in Peachtree Corners, GA, with 19 years of industry experience. He holds the Series 66 designation and has been with The Strategic Financial Alliance since 2007. Outside of his advisory role, he is a partner and manager of GENX Financial Inc., a business involved in marketing financial services and fixed insurance under the name Capital Insight Group. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, and referral to third-party managers. The firm operates multiple portfolio programs and employs a combination of in-house management and co-advisory arrangements, serving a diverse client base including high-net-worth individuals.

Wealth management Founder/Business Owner Executive
user avatar

Kevin B

Series 66

Novato, CA

The Strategic Financial Alliance, Inc.

Kevin Bartel is a financial advisor with The Strategic Financial Alliance, Inc. in Larkspur, CA, holding a Series 66 designation and 14 years of industry experience. He has worked with the firm since 2014 and is also the owner and sole proprietor of Larkspur Financial Advisors, Inc., a financial planning and asset management DBA. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, and consulting through both in-house management and third-party manager platforms. The firm serves a diverse client base including high-net-worth individuals and operates multiple portfolio programs with a focus on non-discretionary asset management.

Wealth management Founder/Business Owner Executive
user avatar

Mark K

CFP®, Series 63, Series 65

Fairfax, VA

The Strategic Financial Alliance, Inc.

Mark Keen is a CFP® with 26 years of industry experience, currently serving as an advisor at The Strategic Financial Alliance, Inc. since 2007. He is a managing member of TKA Holdings, LLC/DBA Keen & Pocock, which is involved in insurance sales, and a partner in EaziHome, a business that provides tools and services to help individuals and families manage and maintain their homes. He also serves on the board of directors for SFA Holdings, Inc. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, and consulting through both in-house management and third-party manager platforms. The firm manages a majority of its assets on a non-discretionary basis and supports a dually registered advisor force with various brokerage and solicitor relationships.

Wealth management Founder/Business Owner Executive
user avatar

Michael R

Series 66

Gilbert, AZ

The Strategic Financial Alliance, Inc.

Michael Roberts is a financial advisor with The Strategic Financial Alliance, Inc. in Gilbert, AZ, holding a Series 66 designation and 22 years of industry experience. His prior roles include positions at Triad Advisors, Inc. and Coastal Investment Advisors, Inc. Outside of financial advising, he consults in the motion picture and TV industry on budget, locations, and tax incentives. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, and access to third-party managers through multiple portfolio programs. The firm operates with both discretionary and predominantly non-discretionary asset management, supporting a range of investment strategies and co-advisory relationships.

Wealth management Founder/Business Owner Executive
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