The Strategic Financial Alliance
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$376,148,774
Clients
1,457
Advisors
52
across 27 offices
About
The Strategic Financial Alliance serves individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, corporations, and other business clients. It offers portfolio management (including wrap and non‑wrap programs), third‑party manager selection and solicitation, financial planning and consulting, seminars, and a subscription advisory option.
SFA implements customized strategies through its Strategic Choice programs, co‑advisory relationships and referrals to third‑party asset managers, employing asset allocation, model portfolios, mutual funds, ETFs, and select alternative and structured products. As of December 31, 2025, SFA reported roughly $382.0 million in advisory assets, of which about $26.95 million were managed on a discretionary basis and about $355.08 million were managed on a non‑discretionary basis, indicating a predominant non‑discretionary/co‑advisory orientation.
A distinguishing feature is the firm’s dual registration: SFA is both an SEC‑registered investment adviser and a FINRA‑registered broker‑dealer, and many representatives also act as registered representatives and insurance agents. The firm discloses that it receives brokerage and distribution/solicitor compensation, estimates devoting a substantial portion of its time to broker‑dealer activities, and maintains affiliated entities and revenue‑sharing arrangements with third‑party managers, all of which are described in its disclosure materials.
Client services
Expertise
Occupation focus
Fee options
Flat fees up to $10,000 for financial planning; Annual flat fee for Subscription Advisory Services (negotiable, billed quarterly or monthly)
$0+: up to 2.0% total advisory fee (including third-party fees); Orion Portfolio Solutions tiered admin fee 0.45% to 0.08%, strategist fees 0.10% - 0.20%, trading and custody fees 0.10% - 0.20%, plus $25 or $50 annual account maintenance fee (may be waived) Not specified+: C-Share Mutual Fund Management Program: 1% annual fee deducted by mutual fund company
Commissions and 12b-1 fees may be earned on implementation of financial plans and certain securities and insurance products
Up to $500 per hour for financial planning and consultation services
Subscription Advisory Services Program offers an annual flat fee (negotiable), billed quarterly or monthly, excluding asset management fees
Account minimum: $25,000 Fee-only: Financial planning and consultation fees negotiated; up to $10,000 flat fee, or $500/hour, or annual management fee of 2% of asset value; fees may be negotiated higher depending on complexity
Main office
See office2200 Century Parkway, Suite 500
Atlanta GA 30345
Advisors at this office
10
Offices (27)
Atlanta, GA Century Parkway
2200 Century Parkway Suite 500, Atlanta, GA 30345
10 advisors
Fairfax, VA
10300 Eaton Place Suite 470, Fairfax, VA 22030
4 advisors
Myrtle Beach, SC
1110 London Street Suite 204, Myrtle Beach, SC 29577
4 advisors
Peachtree Corners, GA
3930 East Jones Bridge Road 150, Peachtree Corners, GA 30092
4 advisors
Daytona Beach, FL
1620 S. Clyde Morris Blvd Suite 300, Daytona Beach, FL 32119
3 advisors
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
Adams Financial Services · Bennco Advisors · Bowers Private Wealth Management · Capital Insight Group · Carlyle Wealth Management · Carnegie Wealth Management · Carolina Wealth Advisors · Compass Wealth Management · Cornerstone Wealth Management · Cornerstone Wealth Services · Corrigan Financial · Davis Wealth Planning · Derand Capital Management Group / The Retirement Coach · Dunn Financial Services · Encore Financial Consulting · Financial Planning Advisory Service, Inc. · Frank Reynolds And Company · Gencrest Capital Partners · Georgia Wealth Partners · Golden Sword Alliance · Growthpoint Advisors, LLC · Kap Financial Solutions · Keen & Pocock · Keen Advisor Group · Keihatsu Wealth Management · Keowee Financial Group, Inc. · Kjm Wealth Management · Knight Asset Management · Koehn Financial Group · Legacy Financial Associates · Lfa Private Wealth Management · Main Advisory · Money Concepts, Inc. · Nakamura Strategic Financial Planning · North Georgia Wealth Advisors · O'neil Financial Advisors · Oak Wealth Management · Prehmus Financial Partners · Private Client Advisory · Rausch Financial Services · Reliance Advisory Services, Inc. · Sherpa Financial Advisors · Snyder Financial Group · Starr Capital · The Baker Financial Group, LLC · The Rappahannock Wealth Advisors, Inc. · The Strategic Financial Alliance · The Strategic Financial Alliance, Inc. · The Strategic Financial Alliarce · Tom Beck Company · Wellspring Advisory Services, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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