Myrtle Beach, SC Office
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The Strategic Financial Alliance
Multi-team
Firm-wide stats for The Strategic Financial Alliance
About
The Strategic Financial Alliance serves individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, corporations, and other business clients. It offers portfolio management (including wrap and non‑wrap programs), third‑party manager selection and solicitation, financial planning and consulting, seminars, and a subscription advisory option.
SFA implements customized strategies through its Strategic Choice programs, co‑advisory relationships and referrals to third‑party asset managers, employing asset allocation, model portfolios, mutual funds, ETFs, and select alternative and structured products. As of December 31, 2025, SFA reported roughly $382.0 million in advisory assets, of which about $26.95 million were managed on a discretionary basis and about $355.08 million were managed on a non‑discretionary basis, indicating a predominant non‑discretionary/co‑advisory orientation.
A distinguishing feature is the firm’s dual registration: SFA is both an SEC‑registered investment adviser and a FINRA‑registered broker‑dealer, and many representatives also act as registered representatives and insurance agents. The firm discloses that it receives brokerage and distribution/solicitor compensation, estimates devoting a substantial portion of its time to broker‑dealer activities, and maintains affiliated entities and revenue‑sharing arrangements with third‑party managers, all of which are described in its disclosure materials.
Based on The Strategic Financial Alliance
Location
1110 London Street, Suite 204
Myrtle Beach SC 29577
Advisors at this office
4
Advisors at this office
Christopher S
CFP®, ChFC®, Series 63, Series 65
Myrtle Beach, SC
The Strategic Financial Alliance, Inc.
Christopher St. John is a financial advisor with Carolina Wealth Advisors in Myrtle Beach, SC, holding CFP® and ChFC® designations and possessing 24 years of industry experience. He has been with Carolina Wealth Advisors since 2017 and has also worked with The Strategic Financial Alliance, Inc. since 2004. Outside of advisory work, he serves on the Board of Visitors for the Wall College of Business and the Coastal Athletic Foundation at Coastal Carolina University, and he is a partner in a company that develops bras for women with asymmetrical breasts. Carolina Wealth Advisors is an SEC-registered investment adviser managing approximately $298 million for individual and institutional clients, including high-net-worth individuals and retirement plans. The firm provides financial planning, discretionary portfolio management, and pension consulting services, using fundamental and cyclical analysis to invest across equities, bonds, mutual funds, and ETFs.
Matthew L
CFP®, CFA®, PFS™, Series 65, Series 63
Myrtle Beach, SC
The Strategic Financial Alliance, Inc.
Matthew Lowery is a CFP®, CFA®, and PFS™ with 19 years of experience in the financial services industry. He is currently affiliated with The Strategic Financial Alliance, Inc. and Carolina Wealth Advisors, LLC, and has served in advisory roles at these firms since 2014 and 2017, respectively. Outside of his advisory work, Lowery serves as president of the board of directors for The Center for Counseling and Wellness and is a member of the Finance and Economics Advisory Board at Coastal Carolina University. The Strategic Financial Alliance serves a diverse client base including individuals, pension plans, trusts, charitable organizations, and corporations. The firm offers customized portfolio management, financial planning, and consulting services through strategic programs, co-advisory relationships, and referrals to third-party managers.
Christy H
CFP®, ChFC®, Series 65, Series 63
Myrtle Beach, SC
The Strategic Financial Alliance, Inc.
Christy Horlacher is a financial advisor with The Strategic Financial Alliance, Inc., holding CFP® and ChFC® designations, and has 14 years of industry experience. She has been associated with Carolina Wealth Advisors, LLC since 2014 and with The Strategic Financial Alliance, Inc. since 2013. Outside of her advisory role, she serves on the scholarship committee at Amazing Grace Lutheran Church in Myrtle Beach, SC. The Strategic Financial Alliance serves a diverse client base including high-net-worth individuals, pension plans, trusts, and charitable organizations, offering customized investment strategies through a combination of portfolio management, third-party manager referrals, and financial planning.
Charles W
Series 66
Myrtle Beach, SC
The Strategic Financial Alliance, Inc.
Charles Wiggins is an advisor at The Strategic Financial Alliance, Inc. with a Series 66 credential and one year of industry experience. He has been associated with Carolina Wealth Advisors, LLC and operates Wiggins Financial Services, which provides bookkeeping services for small businesses. Wiggins also contributes to the Co/Investor Club by consolidating economic news and preparing weekly newsletters. The Strategic Financial Alliance offers advisory services to individuals, retirement plans, and trusts, utilizing both in-house portfolio management and third-party manager platforms, with a focus on non-discretionary asset management.
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