Menifee, CA Office

The Sullivan Group is a California‑licensed investment advisory firm with three advisors and about $100 million in discretionary assets under management, serving roughly 96 clients. It offers discretionary portfolio management, customized financial planning, and retirement plan consulting, including 401(k) plan monitoring and participant education.

The firm builds customized, long‑term portfolios based on each client’s objectives, risk tolerance and time horizon, employing fundamental, technical and cyclical analysis across equities, fixed income, mutual funds, ETFs, options and selected alternative investments. It typically recommends custody through Altruist, may refer assets to unaffiliated third‑party managers when a strategy falls outside its expertise, and acts as a fiduciary for retirement accounts it advises.

A distinctive aspect of the firm is that certain principals hold insurance and broker‑dealer registrations and may receive brokerage commissions for insurance product sales, a practice that is relatively uncommon among peers in this category. The Sullivan Group also periodically participates in IPOs and may recommend private equity and other alternatives for qualified clients, and it may include third‑party managed assets or referral arrangements in its fee or service relationships.