Raleigh, NC Office

Tilly provides virtual comprehensive financial planning and advice to individuals and families via scheduled online meetings, offering a membership model with periodic reviews as well as one‑time consults for discrete questions. The firm focuses on planning topics — budgeting, insurance, debt management, home and college funding, and periodic asset‑allocation review — and does not act as an investment custodian or a discretionary portfolio manager for client accounts.

The firm’s advice emphasizes client education, diversified asset allocation, tax awareness, and a preference for low‑cost, passive investment strategies when appropriate, while cautioning clients about investment risks. Tilly does not provide ongoing portfolio management or accept custody of client assets, nor does it use percentage‑of‑AUM billing; clients implement recommendations through third‑party custodians and pay any transaction or custody charges directly.

Noteworthy aspects disclosed in the brochure include the firm’s affiliations and other business activities: a principal co‑founded an industry research company and holds investments in several private ventures, and one advisor operates a separate registered advisory business; the firm states these relationships are not offered to clients to mitigate conflicts. The brochure also discloses that a principal devotes material time to outside businesses (15–20 hours weekly), that membership engagements generally require a one‑year commitment, and that the firm generally does not provide services for clients with more than $2 million in investable assets.