U.S. Cherry LLC

U.S. Cherry is an SEC‑registered, internet‑based robo‑advisor that serves retail individuals across a range of account sizes as well as corporate and institutional clients, trusts, and endowments. It delivers automated portfolio management and digital financial‑planning tools through a website and mobile app across multiple account types, including automated investing, bond‑only, S&P 500, crypto‑ETF, cash yield, and a higher‑minimum wealth account.

The firm’s investment process is technology‑driven: proprietary algorithms combined with a client risk questionnaire assign investors to predefined model portfolios that are rebalanced automatically on a discretionary basis, while a non‑discretionary “You Invest” option provides guidance only. Portfolios are implemented mainly with ETFs and employ methods such as modern portfolio theory, targeted asset allocation, ESG and factor exposures, and dollar‑cost averaging, with custody and execution recommended through Interactive Brokers or Schwab.

Compared with most independent single‑advisor firms, U.S. Cherry is distinctive for operating exclusively as an internet adviser and for using endorsements, testimonials and an app‑based promoter/referral system in its client acquisition, practices that are uncommon among peers. It also reports a notable non‑U.S. client base, accepts corporate/business accounts, and offers crypto‑ETF exposure without direct crypto custody plus low‑minimum account options, giving it an atypical product and client mix for a firm of its size.