Columbia, MD Office
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UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
Enterprise
Firm-wide stats for UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
About
United Planners Financial Services is a national wealth‑management enterprise with roughly $12.77 billion in assets under management, about 359 advisors, and more than 30,000 client relationships. The firm offers advisory and brokerage services to a broad client mix including individual (non‑HNW and HNW) investors, retirement plans, corporations, trusts and estates, and other institutional clients.
Advisory services are delivered through independent Investment Adviser Representatives who commonly also act as registered representatives, and the firm uses a mix of custodians, third‑party money managers and platform programs (Pershing, TPCs, TPMMs) to implement strategies and cash‑management solutions. A notable operational feature is that most of United Planners’ AUM is reported as non‑discretionary (about $12.16 billion non‑discretionary versus roughly $607 million discretionary), meaning many accounts are managed on a non‑discretionary or client‑directed basis rather than via broad discretionary mandates.
Distinctive aspects of the firm include its limited‑partnership ownership in which many financial professionals are limited partners and formalized advisor transition support (forgivable or non‑forgivable loans and non‑loan assistance) for new advisors. The firm’s dual IA/BD registration enables commission activity and promoter/referral arrangements, it discloses relationships with banking/thrift clients and other investment advisers, and its brochure describes various custodian and sponsorship arrangements (including vendor payment/revenue‑sharing programs) as well as several historical regulatory settlements.
Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
Expertise
Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
Occupation focus
Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
Demographic focus
Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
Location
10440 Little Patuxent Parkway, Ste 270
Columbia MD 21044
Advisors at this office
2
Advisors at this office
Cora I
CFP®, CFA®, Series 63, Series 65
Columbia, MD
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
Cora Ingrim is a financial advisor with United Planners' Financial Services of America, holding CFP® and CFA® designations and bringing 32 years of industry experience. She has been affiliated with United Planners and Keating Financial Services since 1999 and 2000 respectively, and is also an independent insurance agent since 1993. In addition to her advisory work, she is a co-owner of a beach rental property in Corolla, NC. United Planners serves a diverse client base including individuals, corporations, charitable organizations, retirement plans, and institutional clients. The firm operates as both a registered investment adviser and broker-dealer, offering an open-architecture platform with multiple custodians and third-party money managers, and features a limited partnership ownership structure where financial professionals hold a majority interest.
Peter K
CFP®, ChFC®, Series 63, Series 65
Columbia, MD
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
Peter Keating is a CFP® and ChFC® with 28 years of experience in the financial services industry. He is affiliated with United Planners' Financial Services of America as a Limited Partner and currently manages Chesapeake Capital Associates, LLC. His prior experience includes roles at Zenith Marketing Group Inc and Howard County Junior Striders. United Planners Financial Services serves a diverse client base, including individuals, corporations, charitable organizations, and institutional clients, offering financial planning, portfolio management, retirement plan services, and brokerage solutions through a network of 477 independent advisors. The firm operates an open-architecture platform utilizing multiple custodians and third-party money managers, with a notable focus on largely non-discretionary asset management.
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