Hartland, WI Office

Team
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UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Enterprise

Firm-wide stats for UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Total advisors

364

Across 203 offices

Clients per advisor

83 High

Avg AUM per client

$410,135 Typical

HNW client ratio

16% Typical

About

United Planners Financial Services is a national wealth‑management enterprise with roughly $12.77 billion in assets under management, about 359 advisors, and more than 30,000 client relationships. The firm offers advisory and brokerage services to a broad client mix including individual (non‑HNW and HNW) investors, retirement plans, corporations, trusts and estates, and other institutional clients.

Advisory services are delivered through independent Investment Adviser Representatives who commonly also act as registered representatives, and the firm uses a mix of custodians, third‑party money managers and platform programs (Pershing, TPCs, TPMMs) to implement strategies and cash‑management solutions. A notable operational feature is that most of United Planners’ AUM is reported as non‑discretionary (about $12.16 billion non‑discretionary versus roughly $607 million discretionary), meaning many accounts are managed on a non‑discretionary or client‑directed basis rather than via broad discretionary mandates.

Distinctive aspects of the firm include its limited‑partnership ownership in which many financial professionals are limited partners and formalized advisor transition support (forgivable or non‑forgivable loans and non‑loan assistance) for new advisors. The firm’s dual IA/BD registration enables commission activity and promoter/referral arrangements, it discloses relationships with banking/thrift clients and other investment advisers, and its brochure describes various custodian and sponsorship arrangements (including vendor payment/revenue‑sharing programs) as well as several historical regulatory settlements.

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Expertise

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Occupation focus

Founder/Business Owner Retired Executive

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Demographic focus

Established Professionals

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Location

720 Industrial Court, Ste 8

Hartland WI 53029

Advisors at this office

4

Advisors at this office

user avatar

Alexander B

Series 66

Hartland, WI

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Alexander Barta is a Series 66-licensed financial advisor with five years of industry experience. He is affiliated with United Planners Financial Services of America as a Limited Partner and has prior experience at Sitzberger & Co, SC. Outside of advisory work, he serves as a member of the Board of Trustees for the Montessori School of Waukesha, Inc. United Planners Financial Services is a national wealth-management firm that serves a diverse client base including individuals, retirement plans, corporations, and institutional clients. The firm delivers advisory and brokerage services through independent representatives and utilizes a mix of custodians and third-party managers, with a notable portion of its assets managed on a non-discretionary basis.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
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Devon P

Series 66

Hartland, WI

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Devon Portz is a financial advisor with UNITED PLANNERS' FINANCIAL SERVICES of AMERICA, holding a Series 66 designation and two years of industry experience. He has worked in financial services since 2017, including activities in tax preparation and non-variable insurance intermediation. United Planners Financial Services is a national wealth-management enterprise serving a broad range of clients, including individual investors, retirement plans, corporations, trusts, and estates. The firm operates primarily through independent Investment Adviser Representatives and offers a combination of advisory and brokerage services, with a significant portion of assets managed on a non-discretionary basis.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
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Tamara M

CFP®, Series 63

Hartland, WI

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Tamara Macdonald is a CFP® with 37 years of industry experience, currently affiliated with United Planners' Financial Services of America as a Limited Partner. She has maintained owner roles at Skye Financial Services, Inc. since 2006 and Tamara R Rono CFP, LLC since 1999. United Planners Financial Services is a national wealth-management enterprise serving a diverse client base with advisory and brokerage services. The firm utilizes a range of custodians and third-party managers, managing most assets on a non-discretionary basis, and operates under a limited-partnership ownership structure that includes formal advisor transition support.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
user avatar

Shawn M

Series 63, Series 65

Hartland, WI

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Shawn Macdonald is a financial advisor with UNITED PLANNERS' FINANCIAL SERVICES of AMERICA and holds Series 63 and Series 65 credentials. He has 29 years of industry experience and has operated his own business entity, Shawn D. MacDonald, LLC, since 1999. He is also involved in tax preparation and accounting through Skye Financial Services, Inc., where he has served as president since 2006. United Planners Financial Services is a national wealth-management enterprise serving a broad client base including individual investors, retirement plans, corporations, trusts, and other institutional clients. The firm offers advisory and brokerage services through independent representatives and utilizes a variety of custodial and third-party management platforms, with a significant portion of assets managed on a non-discretionary basis.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
View complete list of advisors at this office
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