Huntsville, OH Office

Team
Updated today
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Enterprise

Firm-wide stats for UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Total advisors

364

Across 203 offices

Clients per advisor

83 High

Avg AUM per client

$410,135 Typical

HNW client ratio

16% Typical

About

United Planners Financial Services is a national wealth‑management enterprise with roughly $12.77 billion in assets under management, about 359 advisors, and more than 30,000 client relationships. The firm offers advisory and brokerage services to a broad client mix including individual (non‑HNW and HNW) investors, retirement plans, corporations, trusts and estates, and other institutional clients.

Advisory services are delivered through independent Investment Adviser Representatives who commonly also act as registered representatives, and the firm uses a mix of custodians, third‑party money managers and platform programs (Pershing, TPCs, TPMMs) to implement strategies and cash‑management solutions. A notable operational feature is that most of United Planners’ AUM is reported as non‑discretionary (about $12.16 billion non‑discretionary versus roughly $607 million discretionary), meaning many accounts are managed on a non‑discretionary or client‑directed basis rather than via broad discretionary mandates.

Distinctive aspects of the firm include its limited‑partnership ownership in which many financial professionals are limited partners and formalized advisor transition support (forgivable or non‑forgivable loans and non‑loan assistance) for new advisors. The firm’s dual IA/BD registration enables commission activity and promoter/referral arrangements, it discloses relationships with banking/thrift clients and other investment advisers, and its brochure describes various custodian and sponsorship arrangements (including vendor payment/revenue‑sharing programs) as well as several historical regulatory settlements.

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Expertise

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Occupation focus

Founder/Business Owner Retired Executive

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Demographic focus

Established Professionals

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Location

7465 Sr 366, Ste A

Huntsville OH 43324

Advisors at this office

5

Advisors at this office

user avatar

Wayne B

ChFC®, Series 63

Huntsville, OH

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Wayne Brantley is a financial advisor with United Planners' Financial Services of America and holds the ChFC® and Series 63 designations. He has 17 years of industry experience and has been with United Planners since 2015. In addition to his advisory work, he operates under the name Clark Financial Group for marketing purposes. United Planners Financial Services serves a diverse client base, including individuals, corporations, retirement plans, and institutional clients, offering financial planning, portfolio management, and brokerage solutions through its network of 477 independent advisors. The firm uses an open-architecture platform with multiple custodians and supports a variety of investment models, primarily focusing on non-discretionary asset management.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
user avatar

Michael K

Series 66

Huntsville, OH

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Michael Krouse is a financial advisor with United Planners' Financial Services of America and holds a Series 66 designation. He has 21 years of industry experience and has worked with United Planners since 2015. Krouse also operates Michael Krouse Independent Insurance and has been affiliated with Clark Financial Group since 2008. United Planners Financial Services serves a diverse client base including individuals, corporations, charitable organizations, and institutional clients. The firm offers financial planning, portfolio management, retirement plan services, and brokerage solutions through a network of independent advisors using an open-architecture platform with multiple custodians and third-party money managers.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
user avatar

Jay C

CFP®, Series 66

Huntsville, OH

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Jay Clark is a CFP® professional with seven years of industry experience, currently affiliated with United Planners' Financial Services of America as a Limited Partner. His career includes a decade at Henry Holt & Company and three years as a self-employed advisor prior to joining his current firm. Clark also operates under the DBA Clark Financial Group for marketing purposes. United Planners Financial Services serves a diverse client base including individuals, corporations, charitable organizations, and institutional clients such as sovereign wealth funds and banks. The firm operates an open-architecture platform utilizing multiple custodians and third-party money managers, offering a mix of fee-based and commission-based financial planning, portfolio management, and brokerage solutions through its network of 477 independent advisors.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
user avatar

Amy G

Series 66

Huntsville, OH

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Amy Grunden is a financial advisor with United Planners' Financial Services of America, holding a Series 66 designation and 23 years of industry experience. She has worked at Clark Financial Group since 2016 and was previously involved in property rentals from 2012 to 2017. United Planners Financial Services is a national wealth-management enterprise serving a diverse client base including individuals, retirement plans, corporations, trusts, and institutional clients. The firm delivers advisory and brokerage services through independent Investment Adviser Representatives and employs a variety of custodians, third-party managers, and platform programs, with the majority of assets under management reported as non-discretionary.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
user avatar

Roderick C

Series 63, Series 65

Huntsville, OH

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Roderick Clark is a financial advisor with United Planners' Financial Services of America, holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. He has served as Vice President of Point Harbor, Inc., a boat dock rental business, since 1995. Clark has worked with United Planners since 2015 and operates under his own entity, Clark Financial Group. United Planners Financial Services is a national wealth-management enterprise with over 350 advisors and $12.77 billion in assets under management. The firm offers advisory and brokerage services to a diverse client base, including individual investors, retirement plans, corporations, and trusts, utilizing a combination of custodians and third-party managers.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
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