Charleston, SC Office

Upholdings primarily serves high‑net‑worth individuals through discretionary portfolio management and separate account services, and also provides guidance on retirement plan rollovers and tailored investment solutions. The firm delivers services under written investment advisory agreements and executes trading through custodians such as Interactive Brokers and Altruist Financial.

The investment approach centers on fundamental bottom‑up research, a rigorous valuation discipline, and a long‑term horizon, with an emphasis on risk management and client‑specific customization. Upholdings conducts regular rebalancing, seeks to minimize investment‑related taxes, and requests detailed financial information (net worth statements, tax returns, and outside holdings) during onboarding to align portfolios with each client’s objectives and liquidity needs.

Noteworthy for a firm of its size, Upholdings has a passive minority owner with material interests in a separate investment adviser/private funds manager, while disclosing that it does not recommend those affiliated funds — an affiliation that is relatively uncommon among peers. The firm operates with a small advisory team and a limited number of client relationships, leaves proxy voting to clients rather than voting on their behalf, and reported approximately $51.3 million in discretionary assets under management in its most recent Brochure.