U
Upright Financial Corp
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$45,815,184
This total excludes 5 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Clients
31
39% high-net-worth
Advisors
1
of 4 employees
Firm type
Supported
1-4 advisors or >$200M in AUM
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
31
LowAverage account size
$1,477,909
About
The firm is an SEC‑registered investment adviser that primarily serves individual clients, including high‑net‑worth households, and also accepts a limited range of institutional clients such as banks, pension and profit‑sharing plans, trusts, charitable organizations, and corporations. It offers comprehensive financial planning and discretionary portfolio management for stocks, mutual funds, trust accounts and pension accounts, and provides scenario analysis and periodic performance tracking for clients.
The firm applies a mix of fundamental and technical analysis with a stated long‑term, value‑oriented approach, categorizing client accounts into Focus, Growth, or Growth & Income strategies and adjusting allocations to clients’ risk tolerance and time horizon. Portfolio management is discretionary and may include use of margin and options, interim cash holdings in stressed markets, and semiannual account reviews and client communications.
Distinctive aspects compared with many peers include operating or sponsoring affiliated pooled investment vehicles and serving investment company clients, offering performance‑based fees for certain qualified accounts, and maintaining a formal relationship with a pension consultant for defined‑benefit and defined‑contribution plan administration. The firm’s planners may also act in insurance agency capacities in some planning engagements and the firm and its principal have been the subject of SEC enforcement activity and a subsequent SEC complaint, matters disclosed in the ADV.
Client services
Financial planning
Portfolio management
Pension consulting
Educational seminars or workshops
Expertise
Business exit / sale strategy
Retirement plans for business owners (SEP, solo 401k)
General estate planning guidance
Long-term care insurance
Occupation focus
Founder/Business Owner
Retired
Demographic focus
Mid-Career Professionals
Fee options
$0+: 2% initial setup fee on initial investment and additional transfers (one-time) $0+: 1.5% semi-annual for pure stock portfolio $0+: 1.25% semi-annual for mixed stock & mutual fund portfolio $0+: 1.0% semi-annual for pure mutual fund portfolio
Commission fees may be received if financial planning clients execute transactions through affiliated broker or insurance agency; commissions separate from financial planning fees.
Applicable for accounts over $1,000,000 or clients with net worth over $2.1 million and foreign investors; 30% of profits above 23% annual return; performance fee paid annually; discretionary waiver by advisor.
Account minimum: $250,000 Fee-only: Financial planning fees based on selected service areas; discounts available for multiple areas; excludes supplementary legal or accounting fees; 50% refund possible if receiving compensation from insurance or investment products.
Main office location
Upright Financial Corp
East Hanover NJ, United States
Number of offices
1
Most active in
Upright Financial Corp has reported serving >5 clients in these states in the last 12 months.
New Jersey
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Trust company
They provide trust and estate administration services, typically for separate fees.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
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