San Francisco, CA Office

Uprise Advisers primarily serves individual clients and users of the Uprise platform, offering financial planning delivered asynchronously through its website and mobile application. Its services include standalone financial plans with securities allocation strategies, a Strategic Partner Program that provides planning to partner company users (with fees often paid by the partner), and a Trust Investment Advisory option delivered in coordination with Promissory/Promise Financial.

The firm states an advisory approach grounded in modern portfolio theory and offers both long‑term and short‑term trading strategies in its planning, but it does not manage client portfolios, take custody, or exercise investment discretion; clients are responsible for implementing plan recommendations. Plans are tailored using an onboarding questionnaire and explicitly take into account employer benefits and equity compensation (stock options, RSUs, ESPP), and Uprise’s subscription model includes limited ongoing consultation hours and optional video calls.

Compared with many team firms, Uprise discloses that it has no assets under management, does not charge percentage‑of‑AUM fees, and directs readers to third‑party resources (including its CRD number, 322959, on the SEC’s adviserinfo site) — features that are uncommon among peers. It also operates an uncommon partner‑paid Strategic Partner Program, integrates tax services through its Uprise affiliate or referred tax professionals, and can serve as a named trust advisor while delegating trade execution to third‑party managers.