Veracity Capital LLC logo

Veracity Capital LLC

Updated today

Client AUM

$796,765,756

Clients

359

Advisors

10

across 4 offices

About

Veracity Capital LLC provides comprehensive investment management, financial planning, and retirement plan advisory services primarily to high‑net‑worth individuals, families, trusts, estates and businesses. The firm offers discretionary portfolio management, ERISA 3(21) plan support, and estate‑planning assistance facilitated through third‑party providers.

The firm generally pursues a long‑term, customized portfolio approach using mutual funds, ETFs, individual equities and fixed income, drawing on fundamental, quantitative, technical and modern‑portfolio‑theory analysis. Veracity may engage outside managers, implements option overlay strategies that use derivatives (with client education and written attestations), and routes fixed‑income trading through Falcon Square Capital.

Uncommon features noted in the brochure include affiliated operating entities for insurance brokerage (Veracity Capital Risk Management, LLC) and tax preparation/planning (Veracity Capital Tax Advisors, LLC), arrangements the firm discloses can create potential conflicts of interest. The brochure also discloses that Veracity uses testimonials and endorsements in advertising and that certain option overlay strategies are billed on agreed notional exposure (included in AUM), practices that are less common among comparable team firms.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Fixed fees for standalone financial planning and consulting engagements based on complexity and duration.

Percentage

$0 - $1,000,000: 1.50% $1,000,001 - $5,000,000: 1.40% $5,000,001 - $10,000,000: 1.30% $10,000,001 - $25,000,000: 1.20% $25,000,001+: 1.00%

Commissions

IARs licensed as independent insurance professionals earn commissions for selling insurance products separate from advisory fees.

Main office

See office

2859 Paces Ferry Road, Suite 635

Atlanta GA 30339

Advisors at this office

5

Most active in

Alabama · Arizona · Arkansas · California · Colorado · Connecticut · Florida · Georgia · Massachusetts · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oklahoma · Pennsylvania · South Carolina · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael M

Series 66

Newport Beach, CA

Veracity Capital LLC

Michael Mess is a financial advisor with Veracity Capital LLC in Newport Beach, CA, holding a Series 66 designation and bringing 19 years of industry experience. His prior roles include positions at The Ayco Company LP and Purshe Kaplan Sterling Investments. Outside of advisory work, he is involved in e-commerce through Sandpiper Exchange LLC and provides tax preparation and planning services at Veracity Capital Tax Advisors, LLC. Veracity Capital LLC offers comprehensive investment management, financial planning, and retirement plan advisory services primarily to high-net-worth clients. The firm employs a long-term, customized portfolio approach utilizing mutual funds, ETFs, individual equities, fixed income, and option strategies, supported by affiliated entities for insurance brokerage and tax planning.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
user avatar

Chandler W

Series 63, Series 65

Atlanta, GA

Veracity Capital LLC

Chandler Warren is a financial advisor at Veracity Capital LLC in Atlanta, GA, holding Series 63 and Series 65 licenses with four years of industry experience. His prior roles include positions at 49 Financial, Thrivent Advisor Network, and Purshe Kaplan Sterling Investments. Veracity Capital LLC provides investment management, financial planning, and retirement plan advisory services primarily to high-net-worth individuals, families, trusts, estates, and businesses. The firm employs a long-term, customized portfolio approach utilizing mutual funds, ETFs, individual equities, and fixed income, and may engage outside managers and option overlay strategies as part of its investment process.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
user avatar

Michael C

CFP®, Series 66

Atlanta, GA

Veracity Capital LLC

Michael Collopy is a CFP® with 15 years of experience in financial advisory roles. He is currently with Veracity Capital LLC and has previously worked at Compass Securities Corporation, The AYCO Company, and F3 Logic. In addition to his advisory work, he provides tax preparation and planning services through Veracity Capital Tax Advisors, LLC. Veracity Capital LLC offers discretionary investment management, financial planning, and retirement-plan advisory services primarily for high-net-worth clients. The firm employs a long-term, customized investment approach using a variety of strategies and asset types, supported by affiliated entities that provide insurance and tax services.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
user avatar

Mary H

Series 65

Palm Beach Garden, FL

Veracity Capital LLC

Mary Huston Liscom is a financial advisor with Veracity Capital LLC, holding a Series 65 designation and four years of industry experience. Her prior work includes roles at Harbor Insurance and Michael J. Rose INC. Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to high-net-worth clients. The firm employs a long-term, custom-driven investment approach utilizing mutual funds, ETFs, individual equities, and fixed income, complemented by various analytical methods and option overlay strategies.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
user avatar

Kevin B

CFP®, Series 66

Atlanta, GA

Veracity Capital LLC

Kevin Boutwell is a CFP® with 13 years of industry experience, currently serving at Veracity Capital LLC. His career includes roles at Veracity Capital Tax Advisors, LLC, Veracity Capital, LLC, F3 Logic, LLC, and The AYCO Company, L.P./Mercer Allied. He serves on the Board of Directors for the Cobb County Public Safety Foundation. Veracity Capital LLC provides investment management, financial planning, and retirement plan advisory services primarily to high-net-worth individuals, families, trusts, estates, and businesses. The firm employs a long-term, customized portfolio approach utilizing mutual funds, ETFs, individual equities, and fixed income, supported by multiple analytical methods and option overlay strategies.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
user avatar

Matthew H

Series 66

Colleyville, TX

Veracity Capital LLC

Matthew Harwell is a financial advisor at Veracity Capital LLC with 18 years of industry experience. He holds the Series 66 designation and has worked at Veracity Capital since 2018, following eleven years at The Ayco Company, LP and a brief tenure at F3 Logic, LLC. He is also a licensed insurance agent at Veracity Capital Risk Management LLC. Veracity Capital LLC provides investment management, financial planning, and retirement plan advisory services mainly to high-net-worth individuals, families, trusts, estates, and businesses. The firm employs a long-term, customized portfolio approach utilizing mutual funds, ETFs, individual equities, and fixed income, along with option overlay strategies and discretionary management.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
user avatar

Clayton L

CFA®, Series 63, Series 65

Palm Beach Gardens, FL

Veracity Capital LLC

Clayton Liscom is a CFA® charterholder with over 31 years of experience in the financial industry. He has been with Veracity Capital LLC since 2018 and has prior experience at F3 Logic, F3/Veracity Capital, and The Ayco Company, L.P./Mercer Allied. Veracity Capital LLC provides investment management, financial planning, and retirement plan advisory services primarily to high-net-worth individuals, families, trusts, estates, and businesses. The firm employs a long-term, customized approach using a range of investment strategies and tools, including mutual funds, ETFs, equities, fixed income, option overlays, and outside managers.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
user avatar

Benjamin M

Series 63, Series 65

Newport Beach, CA

Veracity Capital LLC

Benjamin Matzell is a financial advisor at Veracity Capital LLC with 14 years of industry experience. He holds Series 63 and Series 65 designations and has worked at firms including The AYCO Company, L.P., Nuveen Securities, LLC, and LPL Financial. He has been with Veracity Capital since 2019. Veracity Capital LLC provides investment management, financial planning, and retirement plan advisory services primarily to high-net-worth clients, families, trusts, estates, and businesses. The firm employs a long-term, customized portfolio approach utilizing a variety of investment strategies and third-party support.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
user avatar

John R

CFP®, Series 66

Atlanta, GA

Veracity Capital LLC

John Rinker is a CFP® with 12 years of industry experience, currently serving at Veracity Capital LLC since 2018. His prior roles include positions at The AYCO Company, L.P./Mercer Allied and Independent Financial Group. He is also a licensed insurance agent in Georgia, offering various types of insurance products. Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm employs a long-term, custom-driven investment approach using a range of strategies and asset types, including internally managed portfolios and outside managers.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
user avatar

John R

Series 66

Atlanta, GA

Veracity Capital LLC

John Rogers is a financial advisor with Veracity Capital LLC in Atlanta, GA, holding a Series 66 designation and 23 years of industry experience. He has worked at firms including Mercer Allied, The AYCO Company, L.P., and Compass Securities Corporation. Rogers is also involved in tax preparation and planning through Veracity Capital Tax Advisors, LLC. Veracity Capital LLC provides investment management, financial planning, and retirement plan advisory services primarily to high-net-worth individuals, families, trusts, estates, and businesses. The firm employs a long-term, customized portfolio approach using various investment strategies and offers affiliated services in insurance brokerage and tax planning.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)