W.H. Financial Services, Inc.

W.H. Financial Services, Inc. is a single-advisor independent registered investment adviser that provides financial planning, a one-time portfolio “MRI” analysis, and referrals to third‑party investment managers for individuals (including high‑net‑worth clients) and business entities. The firm serves a small client base and states it offers the same suite of services to all clients while tailoring recommendations to each client’s income, tax situation, risk tolerance, and time horizon.

The firm operates on a non‑discretionary, referral/co‑advisory model and does not trade client accounts or accept custody; instead it requires clients to use Matson Money’s advisory platform and generally recommends mutual funds using modern portfolio theory, quantitative analysis, and periodic rebalancing. WHF conducts due diligence on third‑party advisers, reviews ongoing performance, and delivers financial plans and portfolio reports, but does not exercise trading authority or proxy voting for client accounts.

Noteworthy characteristics include the firm’s required use of the Matson Money platform and the fee collection arrangement in which Matson Money collects advisory fees and remits the firm’s share, alongside the availability of a paid one‑time portfolio MRI and fixed‑fee financial planning engagements. The brochure also discloses that the firm’s principal is a licensed insurance agent — a source of potential conflicts when selling commissionable products — and documents a resolved regulatory matter from 2010 that resulted in a refund and monetary penalty.