Wake Wealth Management Co.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Wake Wealth Management Co. provides financial planning and investment advisory services to individuals, families, trusts, charitable organizations, foundations, endowments and other institutional clients. The firm places heavy emphasis on written financial plans (one‑time and ongoing) and also offers portfolio management, reporting roughly $12 million in assets under management and serving a relatively small client base.
WWM generally delivers advice on a non‑discretionary basis, working from client investment policy statements and offering engagements billed on hourly, fixed‑fee, or quarterly retainer arrangements; discretionary authority is accepted only for certain institutional or charitable accounts under written agreements. Its investment approach draws on modern portfolio theory and a broad toolkit — including long‑ and short‑term trading, strategic and tactical allocation, and the use of short sales, margin and options when applicable — with client‑specific plans used to tailor implementation.
Compared with many peers, the firm’s emphasis on primarily non‑discretionary relationships and a planning‑first model is distinctive among supported advisers that more commonly manage assets discretionarily. The brochure also discloses that the firm’s advisors are registered to sell commissionable brokerage and insurance products through third parties, a relationship the firm notes can create conflicts of interest and which clients may choose to avoid by using other brokers.
Client services
Expertise
Fee options
Fixed financial planning fees between $2,000 and $8,000, paid in advance; Continuous financial planning services fees between $250 and $5,000 per quarter.
Advisor or its personnel receive commissions for sale of securities products (conflict of interest disclosed).
Hourly financial planning fee is $500 per hour, negotiable.
Continuous Financial Planning Services fees charged as flat quarterly advisory/retainer fees ranging from $250 to $5,000 per quarter (negotiable).
Fee-only: Hourly financial planning fee: $500 per hour (negotiable); Fixed fees for financial plans range from $2,000 to $8,000; Continuous financial planning services fees range from $250 to $5,000 per quarter (negotiable).
Main office
4509 Creedmoor Road, Suite 201
Raleigh NC 27612
Advisors at this office
2
Most active in
North Carolina
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Philip G
Series 66
Raleigh, NC
Wake Wealth Management Co.
Philip Giordano is a financial advisor at Wake Wealth Management Co. in Raleigh, NC, with 12 years of industry experience. He holds a Series 66 designation and has worked at LPL Financial and Uber. Giordano has been involved with Wake Wealth Management Co. since 2013 and has additional experience in independent insurance and college admission and funding. Wake Wealth Management Co. provides financial planning and investment advisory services to individuals, families, trusts, charitable organizations, foundations, endowments, and institutional clients. The firm emphasizes written financial plans and generally delivers advice on a non-discretionary basis, employing a range of investment strategies tailored to client-specific plans.
Troy S
CFP®, Series 63, Series 65
Raleigh, NC
Wake Wealth Management Co.
Troy Smith is a financial advisor with Wake Wealth Management Co. in Raleigh, NC, holding the CFP® designation and Series 63 and 65 licenses. He has 37 years of industry experience, including roles at LPL Financial, Grove Point Investments, and as an independent insurance agent. Outside of advising, Smith is active as an artist and musician. Wake Wealth Management Co. provides financial planning and investment advisory services to individuals, families, trusts, charitable organizations, foundations, endowments, and other institutional clients. The firm emphasizes written financial plans and primarily delivers advice on a non-discretionary basis, employing a variety of investment strategies tailored to client-specific plans.
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