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Watershed Wealth

Updated today

Client assets under management

$18,042,000

Clients

71

10% high-net-worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor with up to 2 employees

Clients per advisor

71

Very High

Average account size

$254,113

About

The firm is an independent registered investment adviser that provides portfolio management and financial planning to individuals, high‑net‑worth clients, charitable organizations, and employer‑sponsored retirement plans. Services include discretionary and non‑discretionary managed accounts, retirement plan consulting and participant education, and coordination of insurance or annuity solutions through third‑party platforms.

Investment advice is tailored to each client’s objectives, time horizon and risk tolerance and commonly incorporates asset allocation, dollar‑cost averaging, technical analysis, and both long‑ and short‑term holdings; the firm may also recommend outside managers for portions of client portfolios. It delivers these services through managed account programs and independent custodians and advises clients to consult tax professionals because strategies may have material tax implications.

Notably, with roughly $18.7 million in assets under management, the firm provides ongoing portfolio management and consulting to employer‑sponsored retirement plans and other institutional clients—an offering that is less common among independent advisers of this size. The firm uses third‑party retirement and insurance platforms (with disclosed revenue‑based arrangements where applicable), maintains CFP credentialing, and shows active involvement in community and nonprofit governance, which collectively shape its advisory footprint.

Client services

Financial planning Portfolio management Selection of other advisers Retirement plan consulting

Expertise

Annuities Retirement plans for business owners (SEP, solo 401k)

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Fee options

Fixed

Flat fees for separate financial planning engagements may be charged in unique cases, details negotiated separately

Percentage

Negotiable up to a maximum annual fee of 1.5%

Project-based

Hourly financial planning fees may be charged in unique situations, details negotiated separately

Other

Minimum fee: Minimum annual fee of $1,000 for individual clients and $1,500 for family households Fee-only: Asset management fees calculated as a percentage of assets under management, not based on commissions; financial planning fees generally included in asset management fee, except in unique situations where separate flat or hourly fees may apply

Main office location

Watershed Wealth

1223 S State Ave, Suite B

Alpena MI 49707, United States

Number of offices

1

Most active in

Michigan

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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