Waypoint Strategic Wealth LLC

The firm provides wealth management to individuals, high-net-worth individuals, trusts, estates and small businesses, delivering comprehensive financial planning and discretionary investment management as well as standalone planning or portfolio services for smaller engagements. Client assets are held with an institutional custodian and the advisor may implement portfolios using ETFs, low-cost mutual funds, individual equities, cash positions, and, when appropriate, third‑party Independent Managers.

Investment decisions are primarily long-term and grounded in fundamental analysis, with portfolios constructed to reflect each client’s goals, risk tolerance and time horizon and reviewed on an ongoing basis with formal reviews at least annually. The advisor typically emphasizes diversified, cost‑effective instruments but will rebalance, harvest gains/losses, or undertake shorter-term trades as needed to meet client objectives or respond to market conditions.

What is distinctive is the firm’s size and client mix: it is a recently formed, very small independent practice managing about $20.7 million across seven client relationships, which produces a high average assets‑per‑client and a boutique client-to-advisor ratio. The brochure discloses that the firm’s principal is a licensed insurance professional who earns separate commissions (a disclosed conflict of interest), that the firm participates on an institutional custodian platform that provides third‑party benefits, and that there was a May 2024 employment separation from a large brokerage related to corrected householding of accounts.