Whitestone Capital Management LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Whitestone Capital Management primarily serves individual clients, along with trusts, estates and small institutions, offering discretionary asset management through a firm‑sponsored wrap‑fee program and financial planning services. Portfolios are managed using model allocations or customized portfolios that may include equities, mutual funds, ETFs and fixed‑income instruments.
The firm uses a mix of tactical and strategic approaches, including a technical‑analysis driven Technician series and strategic ETF models, and relies on fundamental, quantitative and technical tools guided by an Investment Policy Statement and a Risk Profile Questionnaire. Whitestone may allocate to sub‑advisors, implements discretionary trading on clients’ behalf, and launched the Whitestone Tactical Opportunity Popular Stocks (TOPS) Fund in January 2026.
Distinctive operational features include acting as the wrap‑fee program sponsor—an uncommon role for supported advisors—and an affiliation with an insurance business and dually licensed representatives; the firm discloses and manages these relationships as potential conflicts of interest. The client mix is notable for focusing on non‑high‑net‑worth individuals and maintaining relatively modest assets under management compared with many peers.
Client services
Expertise
Fee options
Flat fees for financial planning services range from $200 to $5,000, negotiable
$0 - $500,000: 1.95% annually (Schedule 2, The Technician Models) $500,001 - $999,999: 1.85% annually (Schedule 2, The Technician Models) $1,000,000+: 1.75% annually (Schedule 2, The Technician Models) $0 - $500,000: 1.50% annually (Schedule 1, BlackRock Strategic ETF Models / Vanguard Passive ETF Models / Individually Customized Portfolios) $500,001 - $999,999: 1.45% annually (Schedule 1) $1,000,000+: 1.40% annually (Schedule 1)
Up to $350 per hour for financial planning services
Account minimum: $5,000 to $25,000 (typical range; may accept accounts below minimum at discretion) Fee-only: Hourly fees up to $350/hour for financial planning; flat fees $200 to $5,000 for financial planning services
Main office
See office110 E Market St
New Albany IN 47150
Advisors at this office
1
Offices (2)
Most active in
Indiana · Kentucky
Also doing business as
Heritage Financial Planning LLC · Provident Retirement And Financial Services, Inc. · Whitestone Capital Management LLC · Whitestone Capital Management, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
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