Aaron Goodwin

Kenneth Simmons is the owner and president of Simmons Financial Services, Inc. in Richmond, MI, with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has been practicing law since 1994, operating an estate planning practice under the d/b/a Heritage Estate Planning. Simmons’s background includes over two decades at Horwitz & Associates, Inc., and he continues to provide estate planning services alongside his financial advisory work. Simmons Financial Services, Inc. offers discretionary investment supervisory services to individual investors, trusts, and estates, managing approximately $1.3 million in discretionary assets. The firm uses a combination of charting, fundamental, and technical analysis to implement portfolios primarily composed of publicly traded equities, bonds, and ETFs, while coordinating estate planning and insurance services through its attorney-led practice.

Jonathan Phelan is a CFP® and CFA® with 15 years of experience in financial advising. He has been with Waterford Financial Management, LLC, an independent firm based in New Baltimore, MI, since 2007. Outside of financial advising, he serves as a director of Thompson-Phelan Group, Inc., a general contracting business. Waterford Financial Management provides fiduciary investment management and financial planning primarily for private individuals with tax-qualified and fully taxable accounts. The firm also offers employer consulting, including defined-contribution plan services, and uses a structured investment approach combining modern portfolio theory with intrinsic stock valuation.

Matthew Walschlager is a CFP® professional with one year of experience at Bay Pointe Financial in New Baltimore, MI. He previously worked with Bay Pointe Financial Management for six years and has a background that includes ownership of Anchor Bay Aquarium LLC. Bay Pointe Financial provides portfolio management, financial planning, and pension consulting to individuals, high-net-worth clients, and employee benefit plans. The firm integrates fundamental analysis and modern portfolio theory in its investment strategies and actively participates in insurance distribution through its affiliation with the DPL Financial Partners platform.

Mark Pauwels Jr. is a financial advisor with Bay Pointe Financial, holding a Series 66 designation and 16 years of industry experience. Prior to joining Bay Pointe Financial in 2026, he worked for firms including Sigma Financial Corporation and Waddell & Reed Inc. He is also a licensed insurance agent appointed with various insurance companies. Bay Pointe Financial provides portfolio management, financial planning, and pension consulting primarily to individuals, high-net-worth clients, and employee benefit plans. The firm uses documented client profiles and a combination of fundamental analysis and modern portfolio theory to tailor investment strategies, often seeking discretionary authority and incorporating both long-term and short-term trading.

Brett Busuttil is a CFP® and ChFC® with 13 years of industry experience. He is currently with Bay Pointe Financial and has previously worked at Sigma Financial Corporation and MKD Wealth. Busuttil is also a licensed insurance agent appointed with various companies. Bay Pointe Financial provides portfolio management, financial planning, and pension consulting services to individuals, high-net-worth clients, and employee benefit plans. The firm integrates insurance products and uses documented client profiles alongside fundamental analysis and modern portfolio theory to tailor investment strategies.

Darren Hesselink is a financial advisor at Ironwood Financial, LLC with seven years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Wealth Watch Advisors and ON Investment Management CO. Outside of advising, he is involved with Energetic Brands LLC and Energetic LLC, businesses he has been associated with since 2015. Ironwood Financial, LLC provides discretionary and non-discretionary investment management, financial planning, and retirement-plan consulting to individuals, high-net-worth clients, and institutional entities. The firm uses distinctive options-writing strategies within separately managed accounts and tailors portfolios based on clients’ risk profiles and time horizons.