Bert Leroy Falley II
Advisor at Merit Financial Advisors — Lawrence, KS
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
Series 63, Series 65
Experience Industry experience
33 years
Location
Lawrence, KS 66047
Merit Financial Advisors
Multi-team
Bert Falley II is a financial advisor at Merit Financial Advisors with 33 years of industry experience. He holds Series 63 and Series 65 designations and has previously worked at Wealthcare Advisory Partners, Avantax, Ss&C Solutions, and 1ST Global Advisors. Outside of his advisory role, he serves as trustee for a family farm operation and is managing member of a holding company for family farms and private bank stock. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion with 144 advisors. The firm serves a diverse client base including individuals, retirement plan sponsors, and institutions, employing a long-term, diversified investment approach through customizable model portfolios overseen by an Investment Committee.
Based on Merit Financial Advisors
Based on Merit Financial Advisors
Financial planning fees can be flat fees, typically not exceeding $100,000, often prorated and payable monthly or quarterly
$0 - $100,000: 1.50% $100,000 - $250,000: 1.25% $250,000+: 1.00%
Up to $100,000 total for financial planning services; specific hourly rate not stated
Ongoing financial planning fees payable annually, quarterly, or monthly; specific amounts not stated
Lawrence, KS
3320 Clinton Parkway Court, Suite 120
Lawrence KS 66047
Advisors at this office
4
Kansas
33 years of industry experience
Merit Financial Advisors
2026 - Present • 1 year
Alpharetta, GA
Wealthcare Advisory Partners, LLC
2020 - 2026 • 6 years
Topeka, KS
Avantax Investment Services, INC.
2019 - 2020 • 1 year
Topeka, KS
Avantax Advisory services
2019 - 2020 • 1 year
Topeka, KS
Avantax Insurance Services, INC.
2008 - 2020 • 12 years
Topeka, KS
Ss&C Solutions, Inc.
2007 - 2026 • 19 years
Topeka, KS
1ST Global Advisors, Inc.
2007 - 2019 • 12 years
Topeka, KS
1ST Global Capital Corp.
2007 - 2019 • 12 years
Topeka, KS
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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