HNW client percentage for Multi-team firms serving clients in Kansas

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm is structured to serve: higher percentages suggest a focus on wealthier clients with more complex financial needs, while lower percentages point to broader client access and potentially simpler planning.

In Kansas, among multi-team firms—those with 30 to 300 advisors or managing over $3 billion in assets—the median HNW client percentage is 8.52%, notably lower than the national median of 20.2%. This suggests that many multi-team firms in Kansas serve a broader client base with fewer clients meeting the high-net-worth threshold. The distribution shows a significant number of firms with very low HNW percentages, indicating either early-stage firms still building their HNW clientele or firms intentionally focusing on mass-affluent or affluent clients rather than exclusively high-net-worth households. At the same time, some firms do have higher HNW percentages, reflecting a more specialized focus within the state’s market.

What this means for you is that the HNW client percentage can help you gauge whether a firm’s client base aligns with your financial profile and service expectations. There’s no single “correct” percentage—it’s about fit. Higher percentages often mean higher minimums and more tailored, complex planning, while lower percentages may offer broader access and more standardized services. Use this metric alongside others to understand how a firm’s client mix matches your needs and goals.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.