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Billie Carl Cook

Advisor at FINANCIAL FOCUS LLC — Carlsbad, CA 1925 Palomar Oaks Way

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

13 years

Location

Carlsbad, CA 92008

FINANCIAL FOCUS LLC logo

FINANCIAL FOCUS LLC

Team

Total advisors

5

Across 2 offices

Clients per advisor

116 Very High

Avg AUM per client

$934,596 Typical

HNW client ratio

51% High

About

Billie Cook is a CFP® professional with 13 years of experience in financial advisory roles. She is currently with Financial Focus LLC, a team-based firm in Carlsbad, CA, and has held positions at multiple firms including Securities America, Inc. and Sagepoint Financial Group. Outside of her advisory work, she serves on the Rules/Handicap committee board at Crossings at Carlsbad Golf Club. Financial Focus LLC provides investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, businesses, and retirement plans. The firm manages discretionary asset portfolios through the AssetMark platform, offers comprehensive financial plans, and sponsors a wrap fee program that combines management and transaction coverage within a single advisory arrangement.

Client services

Based on FINANCIAL FOCUS LLC

Financial planning Portfolio management Pension consulting

Expertise

Based on FINANCIAL FOCUS LLC

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning

Occupation focus

Based on FINANCIAL FOCUS LLC

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning fees may be fixed fees, typically $1,500 to $5,000, based on complexity.

Percentage

$0 - $1,000,000: 1.5% Over $1,000,000+: Negotiable

Project-based

$300 per hour for one-time consulting arrangements; $75 per hour for administrative hours.

Other

Fee-only: Financial planning fees typically range from $1,500 to $5,000; hourly consulting at $300/hour; administrative hours at $75/hour.

Location

See office

Carlsbad, CA 1925 Palomar Oaks Way

1925 Palomar Oaks Way, #107

Carlsbad CA 92008

Advisors at this office

4

Most active in

California · Texas

Work history

13 years of industry experience

OSAIC

2024 - Present • 2 years

Carlsbad, CA

Financial Focus LLC

2023 - Present • 3 years

Carlsbad, CA

Billie Cook, Sole Proprietor

2023 - Present • 3 years

Carlsbad, CA

Securities America, Inc.

2023 - 2024 • 1 year

Carlsbad, CA

Santa Fe Christian Academy

2021 - Present • 5 years

Solera, CA

Cook Wealth Management

2020 - Present • 6 years

Carlsbad, CA

Terramar Wealth

2020 - 2023 • 3 years

Carlsbad, CA

Sagepoint Financial Group

2015 - 2023 • 8 years

Carlsbad, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Skyler S

Series 66

Cardiff, CA

Aloha Wealth Partners

Skyler Stokes is a financial advisor with Aloha Wealth Partners in Encinitas, CA, holding a Series 66 designation and 11 years of industry experience. He has worked at several firms, including Retirement Wealth Advisors and Independent Financial Group. Outside of financial advising, he is the CEO of Pair It!, a food and wine pairing app for restaurants. Aloha Wealth Partners provides financial planning, consulting, and retirement plan services to high-net-worth individuals, businesses, and pension/profit-sharing plans. The firm typically recommends third-party advisers to manage client portfolios while overseeing goals, risk tolerance, and adviser selection.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Business succession planning

Kevin M

Series 63, Series 65, Series 7

Carlsbad, CA

Stirlingshire Investments

Kevin Meyer is a financial advisor at Stirlingshire Investments with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Equitable Advisors, Morgan Stanley, and Ameriprise Financial Services. Outside of his advisory role, he occasionally sells annuities as a sole proprietor. Stirlingshire Investments provides discretionary portfolio management to individuals, trusts, and other entities, serving both non‑high-net-worth and high-net-worth clients. The firm employs a range of investment strategies combining quantitative, fundamental, technical, and modern portfolio theory, offering access to diverse investment types and model strategies through its Advyzon marketplace.

Options & derivatives strategies Active portfolio management Private / alternative investments Annuities
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Frederick P

Series 65

Poway, CA

Pearson, Frederick, Norman Jr.

Frederick Pearson is a Series 65-licensed financial advisor with 15 years of industry experience. He operates as a self-employed advisor through his independent firm, Pearson, Frederick, Norman Jr., based in Poway, CA. His firm provides discretionary portfolio management primarily for individual investors, focusing on IRA accounts. The investment strategy centers on income through dividend-paying stocks and ETFs, with a smaller allocation to growth equities managed under a strict money-management framework.

Income planning Active portfolio management

Jerry G

CFP®

Vista, CA

Confianza Wealth Management

WHY JERRY CHOSE TO BE A FINANCIAL PLANNER: His lack of financial literacy was not by choice. It was because personal finance was not taught in school or in his community. As a first-generation wealth builder, Jerry's money journey has been shaped by a profound understanding of both cultural and financial expectations. His experiences have uniquely positioned him to empathize with the challenges faced by first-generation families, inspiring a distinctive approach to financial guidance. His moment of profound solitude occurred during his transition from the Marine Corps back to civilian life. In uniform, Jerry felt in control, with camaraderie, financial stability, and a consistent salary. However, the day he left, all that stability vanished giving way to a cascade of emotions - depression, anxiety, and fear. Jerry, who had grown up facing financial hardships, relying on food stamps, and public aid, knew it was time to stop merely talking about wanting to build wealth and start acting. The realization struck deep: He needed to make a difference not just for himself, but for others facing similar issues. Motivated by a desire to help his family and friends, Jerry decided to be the guide he wished he'd had. He obtained his license, college degree, and joined a firm not only to enhance his life but the lives of other 1st-time wealth builders. After a few years of helping high net worth individuals grow their assets, Jerry felt the firm wasn't built to help families like his. In 2024, Jerry took the leap and launched Confianza Wealth Management as a guide for aspiring wealth builders. Jerry is on a mission to empower 1st-time wealth building families. Jerry wants to bridge the financial planning accessibility gap by helping these millennial families take control of their financial futures.

Equity compensation tax strategy Business sale tax planning Debt management College savings (529s, UTMA, etc.) General estate planning guidance Hispanic/Latino/Latinx HENRY (High Earners, Not Rich Yet) Gen Y/Millennials (Born 1980-1995)
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Terrence G

CFP®, Series 63

Oceanside, CA

Gustafson Financial Solutions

Terrence Gustafson is a CFP® with over 22 years at Gustafson Financial Solutions and five years of industry experience. He holds the Series 63 designation and operates his independent firm in Oceanside, CA. Gustafson also prepares client tax returns as an Enrolled Agent. Gustafson Financial Solutions provides fee-only financial planning and tax services to individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm emphasizes quantitative screening of mutual funds and ETFs, asset allocation, diversification, and low-expense investments while focusing significantly on tax preparation and broader financial planning.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Debt management
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John O

Series 65

Carlsbad, CA

O'Reilly Wealth Advisors

John O'Reilly is the sole advisor at O'Reilly Wealth Advisors in Carlsbad, CA, holding a Series 65 designation with 19 years of industry experience. He has been the principal of O'Reilly Financial Services, LLC since 2006. In addition to his advisory role, Mr. O'Reilly is a licensed insurance agent affiliated with various companies. O'Reilly Wealth Advisors serves individuals, corporations, and pension/profit-sharing plans, offering investment management, financial planning, retirement advisory, and insurance services. The firm employs a risk-tolerance questionnaire to construct diversified model portfolios primarily using low-expense mutual funds and reviews accounts quarterly.

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning
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