FINANCIAL FOCUS LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$543,000,000
Clients
581
Advisors
5
across 2 offices
About
Financial Focus LLC provides investment advisory and financial planning services to individuals (including high net worth clients), trusts, estates, charitable organizations, businesses and retirement plans, and reports serving a client base of roughly 516 accounts with a five-advisor team. Its services include discretionary asset management delivered through the AssetMark platform, comprehensive written financial plans and one-time consulting engagements.
The firm typically implements model portfolios and conducts client meetings to document objectives and risk tolerance, then manages accounts on a discretionary basis with periodic (at least quarterly) reviews and rebalancing as appropriate. It also offers retirement-plan consulting and fiduciary services, able to act as either a limited-scope ERISA 3(21) adviser or a discretionary ERISA 3(38) investment manager for plan sponsors, with stated exclusions for non-public and illiquid assets.
A distinctive feature is that the firm sponsors a wrap fee program using model portfolios, bundling management and transaction coverage into a single advisory arrangement — a role that is relatively uncommon among similar team firms. The firm also combines platform relationships (AssetMark and multiple custodians) with personnel who maintain broker-dealer and insurance registrations, practices the firm discloses and manages through its fiduciary policies and internal compliance procedures.
Client services
Expertise
Occupation focus
Fee options
Financial planning fees may be fixed fees, typically $1,500 to $5,000, based on complexity.
$0 - $1,000,000: 1.5% Over $1,000,000+: Negotiable
$300 per hour for one-time consulting arrangements; $75 per hour for administrative hours.
Fee-only: Financial planning fees typically range from $1,500 to $5,000; hourly consulting at $300/hour; administrative hours at $75/hour.
Main office
See office1925 Palomar Oaks Way, #107
Carlsbad CA 92008
Advisors at this office
4
Offices (2)
Most active in
Arizona · California · Idaho · New York · North Carolina · Oregon · Texas · Virginia · Washington
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")