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FINANCIAL FOCUS LLC

Updated today

Client AUM

$543,000,000

Clients

581

Advisors

5

across 2 offices

About

Financial Focus LLC provides investment advisory and financial planning services to individuals (including high net worth clients), trusts, estates, charitable organizations, businesses and retirement plans, and reports serving a client base of roughly 516 accounts with a five-advisor team. Its services include discretionary asset management delivered through the AssetMark platform, comprehensive written financial plans and one-time consulting engagements.

The firm typically implements model portfolios and conducts client meetings to document objectives and risk tolerance, then manages accounts on a discretionary basis with periodic (at least quarterly) reviews and rebalancing as appropriate. It also offers retirement-plan consulting and fiduciary services, able to act as either a limited-scope ERISA 3(21) adviser or a discretionary ERISA 3(38) investment manager for plan sponsors, with stated exclusions for non-public and illiquid assets.

A distinctive feature is that the firm sponsors a wrap fee program using model portfolios, bundling management and transaction coverage into a single advisory arrangement — a role that is relatively uncommon among similar team firms. The firm also combines platform relationships (AssetMark and multiple custodians) with personnel who maintain broker-dealer and insurance registrations, practices the firm discloses and manages through its fiduciary policies and internal compliance procedures.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning fees may be fixed fees, typically $1,500 to $5,000, based on complexity.

Percentage

$0 - $1,000,000: 1.5% Over $1,000,000+: Negotiable

Project-based

$300 per hour for one-time consulting arrangements; $75 per hour for administrative hours.

Other

Fee-only: Financial planning fees typically range from $1,500 to $5,000; hourly consulting at $300/hour; administrative hours at $75/hour.

Main office

See office

1925 Palomar Oaks Way, #107

Carlsbad CA 92008

Advisors at this office

4

Most active in

Arizona · California · Idaho · New York · North Carolina · Oregon · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Barbara W

CFP®, Series 63

Carlsbad, CA

FINANCIAL FOCUS LLC

Barbara Williams is a CFP®-credentialed financial advisor with 44 years of industry experience. She is a partner at Financial Focus LLC and has held roles at OSAIC, Securities America, Inc., and National Planning Corp. Williams serves as a board member on the Coastline Legacy Committee, which oversees outreach projects for a local church. Financial Focus LLC provides investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, businesses, and retirement plans. The firm manages accounts on a discretionary basis using model portfolios and sponsors a wrap fee program that combines management and transaction coverage into a single advisory arrangement.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
user avatar

Jerrie C

Series 63, Series 65

Carlsbad, CA

FINANCIAL FOCUS LLC

Jerrie Carli is a financial advisor with Financial Focus LLC in Carlsbad, CA, holding Series 63 and Series 65 licenses and having 32 years of industry experience. Her prior roles include positions at OSAIC, Securities America, Inc., and National Planning Corp. She is also a fixed insurance agent specializing in disability, life, long-term care, and annuities. Financial Focus LLC offers investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, businesses, and retirement plans. The firm manages accounts on a discretionary basis using model portfolios and provides retirement-plan consulting and fiduciary services, including a distinctive wrap fee program that bundles management and transaction coverage.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
user avatar

Jay H

CFP®, Series 66

Carlsbad, CA

FINANCIAL FOCUS LLC

Jay Hovis is a financial advisor at Financial Focus LLC in Carlsbad, CA, holding CFP® and Series 66 designations with 10 years of industry experience. He has worked at OSAIC, Securities America, and Sagepoint Financial, and has operated as a sole proprietor since 2015. In addition to advisory work, he is involved in insurance sales. Financial Focus LLC serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans with discretionary asset management, comprehensive financial planning, and retirement-plan consulting. The firm manages accounts using model portfolios and offers a wrap fee program that combines management and transaction costs into a single advisory arrangement.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
user avatar

Billie C

CFP®, Series 63, Series 65

Carlsbad, CA

FINANCIAL FOCUS LLC

Billie Cook is a CFP® professional with 14 years of industry experience, currently serving as a financial advisor at Financial Focus LLC in Carlsbad, CA. Her background includes roles at Sagepoint Financial Group, Terramar Wealth, and Northwestern Mutual Investment Management. She also serves on the Rules/Handicap committee board at Crossings at Carlsbad Golf Club. Financial Focus LLC provides investment advisory and financial planning services to individuals, trusts, businesses, and retirement plans, managing accounts through discretionary asset management and model portfolios. The firm serves a client base of approximately 516 accounts with a five-advisor team and offers specialized services such as retirement-plan consulting and a wrap fee program integrating management and transaction coverage.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
user avatar

Olivia G

CFP®, Series 66

Carlsbad, CA

FINANCIAL FOCUS LLC

Olivia Gliege is a CFP® and Series 66-licensed financial advisor with four years of industry experience. She currently serves at FINANCIAL FOCUS LLC and OSAIC Wealth, Inc. Prior to this, she held positions at Eiger Wealth Management, LLC and Charles Schwab. FINANCIAL FOCUS LLC is a five-advisor team providing investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, businesses, and retirement plans. The firm utilizes discretionary asset management through model portfolios and offers retirement-plan consulting and fiduciary services, including a wrap fee program that integrates management and transaction coverage.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
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