Carlsbad, CA 1925 Palomar Oaks Way logo

Carlsbad, CA 1925 Palomar Oaks Way Office

Team
Updated today
FINANCIAL FOCUS LLC logo

FINANCIAL FOCUS LLC

Team

Firm-wide stats for FINANCIAL FOCUS LLC

Total advisors

5

Across 2 offices

Clients per advisor

116 Very High

Avg AUM per client

$934,596 Typical

HNW client ratio

51% High

About

Financial Focus LLC provides investment advisory and financial planning services to individuals (including high net worth clients), trusts, estates, charitable organizations, businesses and retirement plans, and reports serving a client base of roughly 516 accounts with a five-advisor team. Its services include discretionary asset management delivered through the AssetMark platform, comprehensive written financial plans and one-time consulting engagements.

The firm typically implements model portfolios and conducts client meetings to document objectives and risk tolerance, then manages accounts on a discretionary basis with periodic (at least quarterly) reviews and rebalancing as appropriate. It also offers retirement-plan consulting and fiduciary services, able to act as either a limited-scope ERISA 3(21) adviser or a discretionary ERISA 3(38) investment manager for plan sponsors, with stated exclusions for non-public and illiquid assets.

A distinctive feature is that the firm sponsors a wrap fee program using model portfolios, bundling management and transaction coverage into a single advisory arrangement — a role that is relatively uncommon among similar team firms. The firm also combines platform relationships (AssetMark and multiple custodians) with personnel who maintain broker-dealer and insurance registrations, practices the firm discloses and manages through its fiduciary policies and internal compliance procedures.

Based on FINANCIAL FOCUS LLC

Expertise

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning

Based on FINANCIAL FOCUS LLC

Occupation focus

Founder/Business Owner Retired

Based on FINANCIAL FOCUS LLC

Location

1925 Palomar Oaks Way, #107

Carlsbad CA 92008

Advisors at this office

4

Advisors at this office

user avatar

Barbara W

CFP®, Series 63

Carlsbad, CA

FINANCIAL FOCUS LLC

Barbara Williams is a CFP®-credentialed financial advisor with 44 years of industry experience. She is a partner at Financial Focus LLC and has held roles at OSAIC, Securities America, Inc., and National Planning Corp. Williams serves as a board member on the Coastline Legacy Committee, which oversees outreach projects for a local church. Financial Focus LLC provides investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, businesses, and retirement plans. The firm manages accounts on a discretionary basis using model portfolios and sponsors a wrap fee program that combines management and transaction coverage into a single advisory arrangement.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
user avatar

Jerrie C

Series 63, Series 65

Carlsbad, CA

FINANCIAL FOCUS LLC

Jerrie Carli is a financial advisor with Financial Focus LLC in Carlsbad, CA, holding Series 63 and Series 65 licenses and having 32 years of industry experience. Her prior roles include positions at OSAIC, Securities America, Inc., and National Planning Corp. She is also a fixed insurance agent specializing in disability, life, long-term care, and annuities. Financial Focus LLC offers investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, businesses, and retirement plans. The firm manages accounts on a discretionary basis using model portfolios and provides retirement-plan consulting and fiduciary services, including a distinctive wrap fee program that bundles management and transaction coverage.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
user avatar

Billie C

CFP®, Series 63, Series 65

Carlsbad, CA

FINANCIAL FOCUS LLC

Billie Cook is a CFP® professional with 14 years of industry experience, currently serving as a financial advisor at Financial Focus LLC in Carlsbad, CA. Her background includes roles at Sagepoint Financial Group, Terramar Wealth, and Northwestern Mutual Investment Management. She also serves on the Rules/Handicap committee board at Crossings at Carlsbad Golf Club. Financial Focus LLC provides investment advisory and financial planning services to individuals, trusts, businesses, and retirement plans, managing accounts through discretionary asset management and model portfolios. The firm serves a client base of approximately 516 accounts with a five-advisor team and offers specialized services such as retirement-plan consulting and a wrap fee program integrating management and transaction coverage.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
user avatar

Olivia G

CFP®, Series 66

Carlsbad, CA

FINANCIAL FOCUS LLC

Olivia Gliege is a CFP® and Series 66-licensed financial advisor with four years of industry experience. She currently serves at FINANCIAL FOCUS LLC and OSAIC Wealth, Inc. Prior to this, she held positions at Eiger Wealth Management, LLC and Charles Schwab. FINANCIAL FOCUS LLC is a five-advisor team providing investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, businesses, and retirement plans. The firm utilizes discretionary asset management through model portfolios and offers retirement-plan consulting and fiduciary services, including a wrap fee program that integrates management and transaction coverage.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
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