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Biran Clifford Herndon

Advisor at Herndon Wealth Services Inc — Vero Beach, FL

Updated today

Credentials

Series 63, Series 65, Series 66

Experience

6 years

Location

Vero Beach, FL 32960

Herndon Wealth Services Inc

Independent

Total advisors

1

Clients per advisor

0 Low

Avg AUM per client

—

HNW client ratio

—

About

Biran Herndon is a financial advisor at Herndon Wealth Services Inc in Vero Beach, FL, with six years of industry experience. He holds Series 63, Series 65, and Series 66 licenses. Prior to founding his current firm, he worked at Impact Partnership Wealth, LLC and Brookstone Wealth Advisors, among others. Herndon is also involved in tax preparation through Elite Tax Advisory Services, LLC, a business he has operated since 2008. Herndon Wealth Services is an independent firm that provides financial planning and consulting services to individuals, high-net-worth clients, and businesses without managing client assets. The firm offers tailored planning across business, retirement, estate, tax-efficiency, and risk management topics, typically through ongoing reviews or limited-scope, hourly consultations.

Client services

Based on Herndon Wealth Services Inc

Financial planning Portfolio management

Expertise

Based on Herndon Wealth Services Inc

Business sale tax planning Cash flow / budgeting College savings (529s, UTMA, etc.) Tax strategies for small businesses

Occupation focus

Based on Herndon Wealth Services Inc

Founder/Business Owner

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Fee options

Fixed

Financial plan creation fee typically $750, billed 50% in advance with balance due upon plan delivery.

Commissions

Investment Advisor Representatives receive external commissions from insurance product sales.

Project-based

Hourly financial planning engagements charged at $250 per hour.

Other

Minimum fee: Ongoing financial planning fixed annual fee typically $4,000, paid monthly or quarterly in advance. Fee-only: Financial planning fees only; no advisory fees on assets managed through recommended outside manager.

Location

Vero Beach, FL

916 20th Place

Vero Beach FL 32960

Advisors at this office

1

Most active in

Florida

Work history

6 years of industry experience

Herndon Wealth Services Inc.

2024 - Present • 2 years

Vero Beach, FL

Impact Partnership Wealth, LLC

2022 - 2023 • 1 year

Marietta, GA

Brookstone Wealth Advisors, LLC

2022 - 2022 • 1 year

Vero Beach, FL

Brookstone Wealth Advisors

2022 - 2022 • 1 year

Wheaton, IL

Forta Financial Group, Inc

2020 - 2020 • 1 year

Greenwood Village, CO

Tillery Organics, LLC;

2019 - Present • 7 years

Vero Beach, FL

Elite Tax Advisory Services, Llc

2008 - Present • 18 years

Vero Beach, FL

The McEnerney Group

2007 - 2007 • 1 year

Melbourne, FL

Cetera

2002 - 2003 • 1 year

Ft. Pierce, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Ramesh G

CFP®, Series 63, Series 65

Vero Beach, FL

Gulati Asset Management LLC

Ramesh Gulati is a CFP®-certified financial advisor with 18 years of industry experience. He has led Gulati Asset Management LLC since 1998. Outside of his advisory role, he is involved in dietary supplement development as a managing member of CBDG LLC and serves on two homeowners association boards. Gulati Asset Management provides discretionary portfolio management and consulting services to individual and institutional clients, including pension plans, trusts, and charitable organizations. The firm constructs customized portfolios using a combination of equities, ETFs, mutual funds, and fixed income, employing both fundamental and technical analysis alongside risk assessment tools such as Monte Carlo simulation and Black Swan tests.

Active portfolio management General tax planning Real estate investing Options & derivatives strategies
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Luis W

Series 63, Series 65

Vero Beach, FL

Lulla Wealth Financial

Luis Whu is the sole advisor at Lulla Wealth Financial, an independent firm, with 16 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Lincoln Financial Securities Corporation and Bankers Life. Outside of advising, he is a licensed insurance agent offering various insurance products. Lulla Wealth Financial provides personalized wealth management and financial planning services to individuals and families, including high-net-worth clients. The firm operates on a fee-only, non-discretionary model, recommending investment programs and third-party managers while clients retain final investment decisions.

General retirement planning Life insurance needs analysis Cash flow / budgeting
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Mark Q

Series 63, Series 65

Vero Beach, FL

Greenfield Financial Services, LLC

Mark Quinn is the sole advisor at Greenfield Financial Services, LLC, an independent firm based in Vero Beach, FL. He holds Series 63 and Series 65 designations and has 41 years of industry experience. Quinn has led Greenfield Financial Services since 2012. Greenfield Financial Services provides ongoing portfolio management to individual and high-net-worth clients, overseeing approximately $2.51 million in assets. The firm operates primarily on a non-discretionary basis, preparing customized Investment Policy Statements and implementing portfolios using a range of securities while managing all client assets internally.

Active portfolio management
user avatar

Russell T

Series 63, Series 65

Vero Beach, FL

Gallatin & Company, LLC

Russell Twiss is a financial advisor at Gallatin & Company, LLC with 14 years of industry experience. He has been with Gallatin & Company since 2006 and holds Series 63 and Series 65 licenses. Gallatin & Company, LLC is an independent, fee-only registered investment adviser serving individuals, charitable organizations, institutions, trusts, estates, and pension plans. The firm manages approximately $92.6 million in assets and employs a fundamental security analysis and long-term total-return investment approach, creating individualized portfolios rather than model portfolios.

Wealth management
user avatar

Theodore Z

CFA®, PFS™, Series 66

Vero Beach, FL

Prosperity Path Advisers, LLC

Theodore Zamerski III is a CFA® charterholder and PFS™ credentialed financial advisor with 19 years of experience. He is the principal of Prosperity Path Advisers, LLC, where he has worked since 2021. Prior to that, he held roles at Green Vista Asset Management LLC, TSP Family Office, and Treasure Coast Financial Planning, Inc. He also provides tax planning and preparation services and serves as director and family office services member at TSP Family Office. Prosperity Path Advisers is an independent firm serving individuals, including high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm offers discretionary and non-discretionary portfolio management along with comprehensive financial planning, using a combination of fundamental and technical analysis to create customized asset allocations.

Income planning
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Blake C

Series 63, Series 65

Vero Beach, FL

ONESOURCE Wealth Advisors

Blake Campbell is a financial advisor with ONESOURCE Wealth Advisors in Vero Beach, FL. He holds Series 63 and Series 65 licenses and has ten years of industry experience. Campbell has worked at several firms including Worth Unlimited LLC and LifePro Asset Management, LLC, and he is president of ONESOURCE Financial Management Group, Inc., where he is involved in insurance, annuity sales, and debt elimination counseling. He also operates an unaffiliated business, Money Mastery, which offers a debt reduction system to clients. ONESOURCE Wealth Advisors is a state-registered firm managing approximately $3.2 million for a select client base. The firm serves individuals, trusts, estates, and retirement plans with discretionary asset management and financial planning, utilizing fundamental, technical, and charting analyses, along with third-party managers and regular client reviews.

Retirement income strategy General estate planning guidance Cash flow / budgeting Tax strategies for small businesses Options & derivatives strategies Founder/Business Owner Executive Retired
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