Herndon Wealth Services Inc
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Herndon Wealth Services positions itself to serve individuals, high‑net‑worth individuals, and business entities by providing financial planning and consulting rather than discretionary asset management. The firm offers comprehensive plan creation, ongoing planning engagements, limited‑scope or hourly consultations, and educational seminars, and it does not manage client assets or sponsor wrap fee programs.
The firm’s planning process is tailored to each client and typically covers business planning, cash flow and debt management, retirement and estate planning, tax‑efficiency considerations, and risk management; recommendations may include referrals to attorneys and the use of outside managers. Ongoing clients receive periodic reviews and updates (Herndon Wealth Services suggests at least annual updates), while limited‑scope matters can be handled on an hourly basis without an implementation requirement from the firm.
Distinctive features noted in the brochure include an affiliated insurance and tax‑preparation business, with the firm’s principal devoting approximately 30% of their time to those activities and receiving external compensation from insurance product sales, a disclosed conflict of interest. The firm’s use of hourly engagements and its lack of percentage‑of‑AUM advisory fees or custody of client assets are uncommon among firms in its investment‑manager category and shape its advisory model toward planning and consulting.
Client services
Expertise
Occupation focus
Fee options
Financial plan creation fee typically $750, billed 50% in advance with balance due upon plan delivery.
Investment Advisor Representatives receive external commissions from insurance product sales.
Hourly financial planning engagements charged at $250 per hour.
Minimum fee: Ongoing financial planning fixed annual fee typically $4,000, paid monthly or quarterly in advance. Fee-only: Financial planning fees only; no advisory fees on assets managed through recommended outside manager.
Main office
916 20th Place
Vero Beach FL 32960
Advisors at this office
1
Most active in
Florida
Also doing business as
Elite Financial Advisory Services Inc · Herndon Wealth Services Inc
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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