Brad Emmett Smith
Advisor at Caprock Wealth Management — Little Rock, AR
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
CFP®
Experience Industry experience
14 years
Location
Little Rock, AR 72211
Caprock Wealth Management
Supported
Total advisors
2Clients per advisor
50 TypicalAvg AUM per client
$833,129 TypicalHNW client ratio
31% TypicalI'm Brad Smith, and I founded Capital Rock Wealth Management because I believed the people I wanted to serve deserved something the industry too rarely delivers: honest, personalized advice from someone who is genuinely on their side. Not a product. Not a pitch. A plan built around their life.
I'm a CERTIFIED FINANCIAL PLANNER™ professional based in Little Rock, Arkansas, and I work primarily with families and business owners who want to retire well — and tax-efficiently — without feeling like they're being sold something along the way. If you've ever sat across from an advisor and walked away wondering whether the advice was really about you or really about their commission, you already understand why Capital Rock exists.
Capital Rock Wealth Management was born from a simple idea: everyone has different goals in life, and everyone deserves a plan tailored to actually accomplish them. Life doesn't follow a template, and your financial plan shouldn't either. The family preparing to send kids to college while caring for aging parents has different needs than the business owner weighing whether to sell, and both have different needs than the couple five years from retirement trying to figure out how to turn a lifetime of savings into a paycheck that lasts. Treating all of those people the same — same questionnaire, same model portfolio, same script — does them a disservice.
As a fiduciary, I'm obligated to put your interests first, and I built the firm so that obligation isn't just a legal box to check but the way we actually operate. The advice I give is unbiased. The planning is comprehensive. And the relationship is ongoing, not a once-or-twice-a-year check-in.
What can you expect from me?
Plain language, not jargon. Advice that makes sense to you, because a plan you don't understand isn't one you'll stick with. A fiduciary who is paid to advise you well, not to move product. And a steady, ongoing relationship — someone who picks up the phone, knows your situation, and is thinking about your future even when you're not in the room.
I started Capital Rock to be the kind of advisor I'd want for my own family: competent, trustworthy, and genuinely invested in the people I serve. If that's the kind of partnership you've been looking for, I'd be glad to talk. Bring your questions and what you're working toward. The rest of my story I'll happily share when we sit down together.
Based on Caprock Wealth Management
Fixed financial planning fees range between $2,500 and $30,000.
1.50% annually (negotiable) - Wealth Management Services
$350 per hour for financial planning services.
Fee-only: Fixed financial planning fees range from $2,500 to $30,000; hourly rate is $350/hour.
Little Rock, AR
10809 Executive Center Drive, Suite 310
Little Rock AR 72211
Advisors at this office
2
Arkansas · Texas
14 years of industry experience
CapRock Wealth Management LLC
2024 - Present • 2 years
Little Rock, AR
Meridian Investment Advisors
2023 - 2024 • 1 year
Little Rock, AR
Magnolia Banking Corporation
2015 - Present • 11 years
Magnolia, AR
LPL Financial
2014 - 2023 • 9 years
Magnolia, AR
Farmers Bank and Trust
2014 - 2023 • 9 years
Magnolia, AR
Bes Enterprises
2006 - Present • 20 years
Little Rock, AR
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Bank
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Is not active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
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Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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