Brad Emmett Smith

Advisor at Caprock Wealth Management — Little Rock, AR

Updated today

Credentials

CFP®

Experience

14 years

Location

Little Rock, AR 72211

Caprock Wealth Management logo

Caprock Wealth Management

Supported

Total advisors

2

Clients per advisor

50 Typical

Avg AUM per client

$833,129 Typical

HNW client ratio

31% Typical

About

I'm Brad Smith, and I founded Capital Rock Wealth Management because I believed the people I wanted to serve deserved something the industry too rarely delivers: honest, personalized advice from someone who is genuinely on their side. Not a product. Not a pitch. A plan built around their life.

I'm a CERTIFIED FINANCIAL PLANNER™ professional based in Little Rock, Arkansas, and I work primarily with families and business owners who want to retire well — and tax-efficiently — without feeling like they're being sold something along the way. If you've ever sat across from an advisor and walked away wondering whether the advice was really about you or really about their commission, you already understand why Capital Rock exists.

Capital Rock Wealth Management was born from a simple idea: everyone has different goals in life, and everyone deserves a plan tailored to actually accomplish them. Life doesn't follow a template, and your financial plan shouldn't either. The family preparing to send kids to college while caring for aging parents has different needs than the business owner weighing whether to sell, and both have different needs than the couple five years from retirement trying to figure out how to turn a lifetime of savings into a paycheck that lasts. Treating all of those people the same — same questionnaire, same model portfolio, same script — does them a disservice.

As a fiduciary, I'm obligated to put your interests first, and I built the firm so that obligation isn't just a legal box to check but the way we actually operate. The advice I give is unbiased. The planning is comprehensive. And the relationship is ongoing, not a once-or-twice-a-year check-in.

What can you expect from me?

Plain language, not jargon. Advice that makes sense to you, because a plan you don't understand isn't one you'll stick with. A fiduciary who is paid to advise you well, not to move product. And a steady, ongoing relationship — someone who picks up the phone, knows your situation, and is thinking about your future even when you're not in the room.

I started Capital Rock to be the kind of advisor I'd want for my own family: competent, trustworthy, and genuinely invested in the people I serve. If that's the kind of partnership you've been looking for, I'd be glad to talk. Bring your questions and what you're working toward. The rest of my story I'll happily share when we sit down together.

Client services

Based on Caprock Wealth Management

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Business ownership considerations Retirement income strategy General retirement planning

Occupation focus

Founder/Business Owner

Demographic focus

HENRY (High Earners, Not Rich Yet)

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Fee options

Fixed

Fixed financial planning fees range between $2,500 and $30,000.

Percentage

1.50% annually (negotiable) - Wealth Management Services

Project-based

$350 per hour for financial planning services.

Other

Fee-only: Fixed financial planning fees range from $2,500 to $30,000; hourly rate is $350/hour.

Location

Little Rock, AR

10809 Executive Center Drive, Suite 310

Little Rock AR 72211

Advisors at this office

2

Most active in

Arkansas · Texas

Work history

14 years of industry experience

CapRock Wealth Management LLC

2024 - Present • 2 years

Little Rock, AR

Meridian Investment Advisors

2023 - 2024 • 1 year

Little Rock, AR

Magnolia Banking Corporation

2015 - Present • 11 years

Magnolia, AR

LPL Financial

2014 - 2023 • 9 years

Magnolia, AR

Farmers Bank and Trust

2014 - 2023 • 9 years

Magnolia, AR

Bes Enterprises

2006 - Present • 20 years

Little Rock, AR

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Ledly J

Series 65, JD

Little Rock, AR

Caprock Wealth Management

Ledly Jennings is an advisor at CapRock Wealth Management in Little Rock, Arkansas. He joined the firm alongside its founder, having previously worked at Stephens Inc. and the Stan Miller Law Group. He also maintains his own law practice at L. Jennings Law, PLLC. CapRock Wealth Management provides wealth management, financial planning, and retirement plan consulting to individuals and generational families. The firm combines passive and active investment strategies — applying fundamental analysis and modern portfolio theory tailored to each client’s objectives — and offers discretionary portfolio management.

Trust structures (GRAT, IDGT, revocable) Business succession planning General estate planning guidance Multi-generational wealth transfer Inheritance planning Founder/Business Owner Attorney Oil & Gas Self-Employed Dentist Christian Faith Based Baby Boomers (Born 1946-1964) Intergenerational Families Sandwich Generation Established Professionals
user avatar

Allen H

Series 66

Benton, AR

Wealth Ready

Allen Harris Sr. is a financial advisor with Wealth Ready, holding a Series 66 license and bringing nine years of industry experience. He has worked at firms including Arvest Wealth Management, Merrill, Bank of America, and currently Health Equity, where he is employed full time as a Service Delivery Manager. Outside of his advisory role, Mr. Harris serves as President of the Board of Directors for the Arkansas Employment Career Center, a nonprofit organization. Wealth Ready is an independent registered investment adviser serving individuals, trusts, estates, charitable organizations, and business entities. The firm provides financial planning and discretionary portfolio management with no account minimums, using a risk-based approach that incorporates diversified portfolios primarily through passive strategies, while allowing short-term trading and options where appropriate.

Wealth management General retirement planning Tax strategies for small businesses Annuities Self-Employed
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Adam R

Series 63, Series 65

Little Rock, AR

Rainbrook Capital LLC

Adam Raines is a financial advisor at Rainbrook Capital LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Stephens Inc. for 18 years. Rainbrook Capital provides discretionary investment management, holistic financial planning, and qualified retirement plan consulting to individuals, high-net-worth households, families, and plan sponsors. The firm uses diversified asset allocation guided by Modern Portfolio Theory principles and offers retirement plan consulting services, including serving as a plan fiduciary under ERISA.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Active portfolio management

Will H

CFP®

Little Rock, AR

Sound Capital

Will founded Sound Capital in 2019, after more than 7 years in the wealth management industry. Prior to launching Sound Capital, he spent one year advising military families at the Little Rock Air Force Base and 6 years working as a Financial Consultant at Stephens Inc. He earned a Bachelor of Science in Finance and General Business from the University of Arkansas in Fayetteville and his Master of Business Administration from the University of Arkansas in Little Rock. He holds the designation of Certified Financial Planner (CFP®). Will is an Arkansas native who enjoys spending time with his wife, Liz, and their daughters, Finley and Jemma. You can typically find Will at the zoo, Museum of Discovery, or a park with his family. He enjoys going out to eat, watching movies, and traveling on those rare occasions away from his kids. “I enjoy working with people and trying to make their lives better. I want my clients to know that they are an extension of my family. I am grateful that they have asked me to grow with them, not only financially but personally and professionally. ”

Wealth management Active portfolio management Passive / index investing Doctor or Medical Professional Military & Veterans Gen Y/Millennials (Born 1980-1995)
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Eric S

CFA®

Alexander, AR

Summerhill & Co., LLC

Eric Summerhill is a CFA® charterholder and principal of Summerhill & Co., LLC, with eight years of experience in investment advisory services. He previously worked for The Stephens Group, LLC for eleven years. In addition to investment advisory, Summerhill provides accounting, tax, consulting, and advisory services as a licensed CPA. Summerhill & Co. offers discretionary and non-discretionary investment advisory services to individual clients and their retirement accounts, utilizing proprietary model portfolios primarily comprised of exchange-traded funds, supplemented as appropriate with mutual funds, stocks, bonds, or MLPs. The firm integrates ongoing CPA-style accounting and tax services alongside investment management, a combination that is rare among independent advisors.

Passive / index investing
user avatar

Eric S

Series 66

Little Rock, AR

Stoffel Financial Advisor's, LLC

Eric Stoffel is a financial advisor with LPL Financial in Little Rock, AR, holding a Series 66 designation and 19 years of industry experience. He has operated Stoffel Financial Advisors, LLC since 2018, providing financial planning and consulting services as an independent registered investment advisor. Prior to that, he worked with GenWealth Financial Advisors from 2011 to 2018 and has been with LPL Financial since 2011. LPL Financial serves a diverse client base including individual investors, retirement plan sponsors, banks, institutions, charities, and high-net-worth households. The firm offers a variety of advisory and brokerage services supported by an in-house research team that develops model portfolios and strategic investment solutions, enabling advisors to tailor services according to client needs.

Retirement income strategy Annuities Real estate investing Approaching retirement
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