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Camilla B Merrick

Advisor at Key Investment Services LLC — Geneseo, NY

Updated today

Credentials

ChFC®, Series 63, Series 66

Experience

31 years

Location

Geneseo, NY

Key Investment Services LLC logo

Key Investment Services LLC

Enterprise

Total advisors

647

Across 353 offices

Clients per advisor

53 Typical

Avg AUM per client

$254,267 Low

HNW client ratio

3% Low

About

Camilla Merrick is a financial advisor at Key Investment Services LLC with 31 years of industry experience. She holds the ChFC® designation along with Series 63 and Series 66 licenses. Her prior experience includes eight years at M&T Bank and M&T Securities, Inc., and one year at LPL Financial LLC. Key Investment Services LLC serves individuals, trusts, estates, small businesses, and corporate clients through various advisory programs and model portfolios. The firm emphasizes client-directed investment decisions and provides ongoing monitoring while offering access to third-party discretionary managers and supervisory oversight.

Client services

Based on Key Investment Services LLC

Portfolio management Selection of other advisers

Expertise

Based on Key Investment Services LLC

ESG / Sustainable investing Tax-loss harvesting Passive / index investing Active portfolio management

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Fee options

Percentage

$0 - $1,000,000: 1.40% annually (Maximum Annual KIS Advisory Fee) $1,000,001+: 1.00% annually (Maximum Annual KIS Advisory Fee)

Other

Account minimum: $10,000 Minimum fee: $130 per year ($10.83 per month) minimum fee applied if calculated fees are less Fee-only: Program Fee consists of KIS Advisory Fee plus Investment Manager/Strategist Fee; KIS Advisory Fee negotiable up to max rates; Investment Manager/Strategist Fee is additional and not negotiable.

Location

See office

Geneseo, NY

66 Main St.

Geneseo NY 14454

Advisors at this office

2

Most active in

New York

Work history

31 years of industry experience

Key Investment Services LLC

2026 - Present • 1 year

Brooklyn, OH

M&T Bank

2018 - 2026 • 8 years

Buffalo, NY

M & T Securiites, Inc

2018 - 2026 • 8 years

Buffalo, NY

LPL Financial LLC

2017 - 2018 • 1 year

Pittsford, NY

UnEmployed

2016 - 2016 • 1 year

Geneseo, NY

Wall Street Financial Group, Inc.

2012 - 2016 • 4 years

NY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Lucas E

Series 65

Springwater, NY

Turtle Wealth

Lucas Englehardt is a Series 65 licensed advisor affiliated with Turtle Wealth. He has 18 years of self-employed experience and has been with Turtle Wealth since its founding in 2026. Turtle Wealth is a fee-only registered investment adviser that serves individuals and high-net-worth clients with wealth management and financial planning. The firm’s investment approach uses Modern Portfolio Theory with a mix of passive and active strategies and offers written financial plans alongside group educational seminars.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.)
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Austin G

Series 65

Honeoye Falls, NY

Gilbert Financial, LLC

Austin Gilbert is the sole advisor at Gilbert Financial, LLC, an independent advisory firm based in Honeoye Falls, NY. He holds a Series 65 designation and has 12 years of industry experience, operating Gilbert Financial since 2006. Gilbert Financial, LLC provides customized portfolio management and investment advisory services to individuals, high-net-worth clients, trusts, and corporations. The firm manages approximately $110 million in assets for around 150 clients, focusing on individualized asset-allocation models and a fixed-income practice that generally holds bonds until call or maturity.

Wealth management Passive / index investing Income planning
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Michael N

Series 65

Livonia, NY

Comfort Capital Management

Michael Nevinger is the sole advisor at Comfort Capital Management, an independent registered investment adviser. He holds a Series 65 designation and has recently founded the firm in 2025. Outside of his advisory work, Nevinger is an estimator and project manager in the construction industry through his role at 104 Contractors, which he has held since 2018. Comfort Capital Management provides fee-only investment management and financial planning services to individuals and high-net-worth clients. The firm employs a fundamental analysis and modern portfolio theory approach, emphasizing asset allocation and passive fund strategies.

College savings (529s, UTMA, etc.) Business sale tax planning Cash flow / budgeting Retirement withdrawal strategies General estate planning guidance
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Christopher Y

Series 63, Series 65

Lakeville, NY

HYJC Capital of WNY

Christopher Yuskiw is a financial advisor at HYJC Capital of WNY with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at HNP Capital LLC, LPL Financial, and Five Star Bank. HYJC Capital of WNY provides portfolio management and financial planning to individuals, charitable organizations, and business entities, offering customized investment strategies based on clients’ goals and risk tolerance. The firm employs a range of investment approaches, including cyclical and fundamental analysis alongside modern portfolio theory, and offers both discretionary and non-discretionary management.

Options & derivatives strategies Annuities
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John H

CFP®, Series 63

Lakeville, NY

HYJC Capital of WNY

John Haugh is a CFP® with 28 years of experience in the financial industry. He is currently with HYJC Capital of WNY, where he has worked since 2023, and has prior experience at HNP Capital LLC, LPL Financial LLC, and Five Star Bank. HYJC Capital of WNY provides advisory services to individuals, high-net-worth clients, charitable organizations, and business entities, offering portfolio management and financial planning. The firm’s investment approach includes cyclical and fundamental analysis along with modern portfolio theory, delivering both discretionary and non-discretionary management with regular monitoring and reviews.

Options & derivatives strategies Annuities
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William W

Series 66

Livonia, NY

Pinnacle Investments, LLC

William Ward is a financial advisor at Pinnacle Investments, LLC with 11 years of industry experience. He holds a Series 66 designation and previously worked at Wells Fargo Clearing Services, LLC and Wells Fargo Advisors LLC. Outside of his advisory role, Ward serves as an enlisted soldier in the U.S. Army National Guard. Pinnacle Investments is a multi-team SEC-registered investment adviser managing approximately $1.06 billion in assets and serving nearly 2,000 clients, including individuals, high-net-worth investors, retirement plans, trusts, charitable organizations, and institutional clients. The firm offers a range of services including financial planning and portfolio management, using both fundamental and technical analysis across various securities.

Options & derivatives strategies Concentrated stock management Active portfolio management Wealth management Educators, Teachers, and Academics Founder/Business Owner
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