user avatar

Chad Jeff Peterson

Advisor at ValMark Advisers, Inc. — Rice Lake, WI

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

6 years

Location

Rice Lake, WI 54868

ValMark Advisers, Inc. logo

ValMark Advisers, Inc.

Multi-team

Total advisors

293

Across 114 offices

Clients per advisor

50 Typical

Avg AUM per client

$554,438 Typical

HNW client ratio

11% Low

About

Chad Peterson is a CFP® professional with six years of industry experience, currently serving as a financial advisor at ValMark Advisers, Inc. since 2021. He previously worked at Wipfli Financial Advisors, LLC, Allete, Inc., and Anderson, Hager and Moe, and has been involved with Business and Estate Advisers of WI, Inc. since 2020. Peterson is also the vice president of the Rice Lake Area Scholarship Foundation, a local nonprofit providing college scholarships to high school students. ValMark Advisers provides investment advisory and financial planning services to a diverse client base, including individual and high-net-worth investors, retirement plan sponsors, and institutional entities. The firm’s investment approach focuses on diversified, goal-based model portfolios using mutual funds, ETFs, and separate-account managers, with ongoing monitoring and rebalancing supported by an investment committee.

Client services

Based on ValMark Advisers, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers Consulting

Expertise

Based on ValMark Advisers, Inc.

Annuities Wealth management Business exit / sale strategy

Occupation focus

Based on ValMark Advisers, Inc.

Executive Founder/Business Owner

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Negotiated flat fees for planning/consulting services, typically $50 to $50,000 or more, disclosed in advisory agreement

Percentage

Less than $1,000,000 - $1,000,000: 1.95% $1,000,001 - $2,000,000: 1.75% $2,000,001+: 1.50%

Commissions

Commissions received by IARs as registered representatives for securities transactions and insurance commissions for insurance products

Project-based

Hourly fees for planning/consulting varies depending on client needs and plan complexity, exact rate disclosed in advisory agreement

Other

Account minimum: $50,000 Fee-only: Planning/Consulting: hourly fees from $50/hour and flat fees typically ranging from $50 to $50,000 or more, negotiated and agreed in advisory agreement

Location

See office

Rice Lake, WI

738 N. Wilson Avenue

Rice Lake WI 54868

Advisors at this office

4

Most active in

Florida · Minnesota · Wisconsin

Work history

6 years of industry experience

Valmark Advisers, Inc.

2021 - Present • 5 years

Akron, OH

Business and Estate Advisers of WI, Inc

2020 - Present • 6 years

Rice Lake, WI

Wipfli Financial Advisors, LLC

2018 - 2020 • 2 years

Minneapolis, MN

Allete, Inc.

2017 - 2018 • 1 year

Duluth, MN

Anderson, Hager and Moe

2017 - 2017 • 1 year

Spooner, WI

University of Minnesota - Duluth

2014 - 2018 • 4 years

Duluth, MN

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Eric P

Series 66

Rice Lake, WI

ValMark Advisers, Inc.

Eric Pelle is a financial advisor with ValMark Advisers, Inc., holding a Series 66 designation and one year of industry experience. Prior to joining ValMark, he worked at Chibardun Telephone Cooperative and currently serves as Director of Operations at Business & Estate Advisers of WI, Inc. He is also a member of the City Council in Rice Lake, Wisconsin, and participates in the Kiwanis Club of Rice Lake. ValMark Advisers provides investment management, financial planning, and retirement plan advisory services to individuals, plan sponsors, and institutional clients through a network of approximately 280 advisors. The firm emphasizes diversified, goal-based model portfolios using mutual funds, ETFs, and third-party managers, and offers a range of proprietary platforms and financial solutions.

Annuities Wealth management Business exit / sale strategy Executive Founder/Business Owner
user avatar

Jackie G

Series 63, Series 66

Rice Lake, WI

ValMark Advisers, Inc.

Jackie Gates is a financial advisor with ValMark Advisers, Inc. in Rice Lake, WI, holding Series 63 and Series 66 credentials and bringing 22 years of industry experience. She has worked with Valmark Securities, Inc. since 2016. In addition to her advisory role, she serves as a paraplanner at Business & Estate Advisers of WI, Inc., focusing on financial and business planning. ValMark Advisers provides investment advisory and financial planning services to individual investors, high-net-worth clients, retirement plan sponsors, and institutional entities. The firm employs a diversified, goal-based investment approach utilizing model portfolios and asset allocation strategies implemented through mutual funds, ETFs, and separate-account managers.

Annuities Wealth management Business exit / sale strategy Executive Founder/Business Owner
user avatar

Jason M

Series 63, Series 65

Birchwood, WI

Mutual Of Omaha Investor Services, Inc.

Jason Musil is a financial advisor with Mutual of Omaha Investor Services, Inc., holding Series 63 and Series 65 licenses and having six years of industry experience. He has worked at Mutual of Omaha Investor Services since 2020 and has been with Mutual of Omaha Insurance Company since 2004. Outside of advising, he serves on the Birchwood School Board and the Birchwood School Finance Committee. Mutual of Omaha Investor Services, Inc. provides advisory services to individuals, corporations, and qualified retirement plans, offering financial planning, managed account programs, and retirement plan consulting. The firm primarily delivers managed solutions through a platform relationship with Envestnet and operates alongside broker-dealer and insurance businesses within the Mutual of Omaha group.

College savings (529s, UTMA, etc.) Business ownership considerations Retirement plans for business owners (SEP, solo 401k) Wealth management Founder/Business Owner
user avatar

Stefani F

CFP®, ChFC®, Series 63

Rice Lake, WI

ValMark Advisers, Inc.

Stefani Fiedler is a CFP® and ChFC® with 20 years of experience in the financial services industry. She has worked with ValMark Advisers, Inc. since 2018 and previously held roles at B&E Investment Advisers, Inc. and Valmark Securities, Inc. Fiedler serves as Secretary and Executive Committee member of the Boys & Girls Club of Barron County and is also on the Finance Committee of the Hunt Hill Nature Center. ValMark Advisers provides investment advisory and financial planning services to a diverse clientele, including individual and high-net-worth investors, retirement plan sponsors, and institutional entities. The firm’s approach focuses on diversified, goal-based model portfolios and asset allocation, utilizing mutual funds, ETFs, and separate-account managers with ongoing monitoring and rebalancing.

Annuities Wealth management Business exit / sale strategy Executive Founder/Business Owner
user avatar

William H

Series 66

Rice Lake, WI

Independent Financial Group, LLC

William Hoff is a Series 66-licensed advisor with Independent Financial Group, LLC, where he has worked since 2022. He has two years of industry experience and previously worked at Infinity Retail Services. Outside of his advisory role, Hoff volunteers at Shell Lake Full Gospel Church, where he plays music at annual conferences and assists with various church activities. Independent Financial Group, LLC provides investment advisory and brokerage services to a diverse client base, including individuals, high-net-worth clients, trusts, and retirement plans. The firm employs a combination of strategic asset allocation and multi-manager portfolios across various risk profiles, offering both discretionary and non-discretionary management through multiple platforms.

Wealth management Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Retired
user avatar

Michael M

Series 63

Rice Lake, WI

Independent Financial Group, LLC

Michael Martin is a financial advisor at Independent Financial Group, LLC with 30 years of industry experience. He holds a Series 63 designation and has previously worked at Woodbury Financial and SII Investments. Outside of his advisory role, he is involved in the sale of funeral trust insurance. Independent Financial Group serves a diverse client base including individuals, high-net-worth clients, trusts, and pension plans. The firm offers financial planning and portfolio management through multiple platforms and combines strategic asset allocation with multi-manager portfolios using both passive and active investment exposures.

Wealth management Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Retired
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)