Rice Lake, WI Office

Team
Updated today
ValMark Advisers, Inc. logo

ValMark Advisers, Inc.

Multi-team

Firm-wide stats for ValMark Advisers, Inc.

Total advisors

293

Across 114 offices

Clients per advisor

50 Typical

Avg AUM per client

$554,438 Typical

HNW client ratio

11% Low

About

Valmark Advisers provides investment advisory and financial planning services to a broad client base that includes individual and high‑net‑worth investors, retirement plan sponsors, and institutional entities such as banks, trust companies and investment companies. It delivers these services through a network of investment advisory representatives (IARs) using proprietary and third‑party platforms, including the ACCESS and ACCESS Direct programs, sub‑advisory relationships, wrap fee programs, and consulting engagements.

The firm’s investment approach centers on diversified, goal‑based model portfolios and asset allocation, with implementation largely via mutual funds, ETFs and separate‑account managers; client accounts are monitored and typically rebalanced by IARs with oversight from Valmark’s investment committee. Valmark also integrates third‑party manager programs and Schwab‑custodied strategist portfolios into client solutions, and provides quarterly performance reporting and periodic reviews as part of ongoing advisory relationships.

What is distinctive about Valmark is its involvement with investment‑company products and index licensing: Valmark serves as adviser to the TOPS® ETF Portfolios within the Northern Lights Variable Trust and is the index sponsor for the TOPS® Global Equity Target Range™ Index (licensed to WisdomTree), arrangements that generate licensing and ancillary compensation and for which the firm documents fee‑offsets and disclosures. The firm also offers a range of annuity‑linked advisory options (linked fee‑based annuities, fee‑based variable annuities and fee‑based variable life), operates an Annuity Service Center for servicing unaffiliated RIAs, and discloses its affiliated broker‑dealer and insurance agency relationships and revenue‑sharing practices in its Form ADV.

Based on ValMark Advisers, Inc.

Expertise

Annuities Wealth management Business exit / sale strategy

Based on ValMark Advisers, Inc.

Occupation focus

Executive Founder/Business Owner

Based on ValMark Advisers, Inc.

Location

738 N. Wilson Avenue

Rice Lake WI 54868

Advisors at this office

4

Advisors at this office

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Eric P

Series 66

Rice Lake, WI

ValMark Advisers, Inc.

Eric Pelle is a financial advisor with ValMark Advisers, Inc., holding a Series 66 designation and one year of industry experience. Prior to joining ValMark, he worked at Chibardun Telephone Cooperative and currently serves as Director of Operations at Business & Estate Advisers of WI, Inc. He is also a member of the City Council in Rice Lake, Wisconsin, and participates in the Kiwanis Club of Rice Lake. ValMark Advisers provides investment management, financial planning, and retirement plan advisory services to individuals, plan sponsors, and institutional clients through a network of approximately 280 advisors. The firm emphasizes diversified, goal-based model portfolios using mutual funds, ETFs, and third-party managers, and offers a range of proprietary platforms and financial solutions.

Annuities Wealth management Business exit / sale strategy Executive Founder/Business Owner
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Jackie G

Series 63, Series 66

Rice Lake, WI

ValMark Advisers, Inc.

Jackie Gates is a financial advisor with ValMark Advisers, Inc. in Rice Lake, WI, holding Series 63 and Series 66 credentials and bringing 22 years of industry experience. She has worked with Valmark Securities, Inc. since 2016. In addition to her advisory role, she serves as a paraplanner at Business & Estate Advisers of WI, Inc., focusing on financial and business planning. ValMark Advisers provides investment advisory and financial planning services to individual investors, high-net-worth clients, retirement plan sponsors, and institutional entities. The firm employs a diversified, goal-based investment approach utilizing model portfolios and asset allocation strategies implemented through mutual funds, ETFs, and separate-account managers.

Annuities Wealth management Business exit / sale strategy Executive Founder/Business Owner
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Chad P

CFP®, Series 63, Series 65

Rice Lake, WI

ValMark Advisers, Inc.

Chad Peterson is a CFP® professional with six years of industry experience, currently serving as a financial advisor at ValMark Advisers, Inc. since 2021. He previously worked at Wipfli Financial Advisors, LLC, Allete, Inc., and Anderson, Hager and Moe, and has been involved with Business and Estate Advisers of WI, Inc. since 2020. Peterson is also the vice president of the Rice Lake Area Scholarship Foundation, a local nonprofit providing college scholarships to high school students. ValMark Advisers provides investment advisory and financial planning services to a diverse client base, including individual and high-net-worth investors, retirement plan sponsors, and institutional entities. The firm’s investment approach focuses on diversified, goal-based model portfolios using mutual funds, ETFs, and separate-account managers, with ongoing monitoring and rebalancing supported by an investment committee.

Annuities Wealth management Business exit / sale strategy Executive Founder/Business Owner
user avatar

Stefani F

CFP®, ChFC®, Series 63

Rice Lake, WI

ValMark Advisers, Inc.

Stefani Fiedler is a CFP® and ChFC® with 20 years of experience in the financial services industry. She has worked with ValMark Advisers, Inc. since 2018 and previously held roles at B&E Investment Advisers, Inc. and Valmark Securities, Inc. Fiedler serves as Secretary and Executive Committee member of the Boys & Girls Club of Barron County and is also on the Finance Committee of the Hunt Hill Nature Center. ValMark Advisers provides investment advisory and financial planning services to a diverse clientele, including individual and high-net-worth investors, retirement plan sponsors, and institutional entities. The firm’s approach focuses on diversified, goal-based model portfolios and asset allocation, utilizing mutual funds, ETFs, and separate-account managers with ongoing monitoring and rebalancing.

Annuities Wealth management Business exit / sale strategy Executive Founder/Business Owner
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