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Diego Luna

Advisor at Treasure Coast Financial Planning, Inc. — Vero Beach, FL

Updated today

Credentials

Series 65

Experience

< 1 year

Location

Vero Beach, FL 32963

Treasure Coast Financial Planning, Inc. logo

Treasure Coast Financial Planning, Inc.

Team

Total advisors

5

Clients per advisor

47 Typical

Avg AUM per client

$992,343 Typical

HNW client ratio

35% Typical

About

Diego Luna is a financial advisor at Treasure Coast Financial Planning, Inc. He holds a Series 65 designation and has been with the firm since 2025. Prior to his current role, he worked in education and retail sectors, including positions at the University of Central Florida and Target Corp. Treasure Coast Financial Planning, Inc. provides comprehensive wealth management and financial planning services to individuals, charitable organizations, and business entities. The firm emphasizes a top-down, strategic allocation approach with broad diversification and integrates tax preparation and expertise into its advisory platform.

Client services

Based on Treasure Coast Financial Planning, Inc.

Financial planning Portfolio management Educational seminars or workshops

Expertise

Based on Treasure Coast Financial Planning, Inc.

Equity compensation tax strategy Retirement plans for business owners (SEP, solo 401k) Business sale tax planning Charitable giving & philanthropy Real estate investing

Occupation focus

Based on Treasure Coast Financial Planning, Inc.

Founder/Business Owner Executive

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Fee options

Fixed

Financial planning fixed fees: Traditional $3,900, Executive $5,000, CEO $10,000; plus $1,450 annual eMoney maintenance fee for financial planning-only clients

Percentage

Below $500,000 - $500,000: 1.25% $500,000 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.85% $2,000,001 - $5,000,000: 0.60% Over $5,000,001+: 0.50%

Project-based

Approximately $250 per hour, may be higher depending on plan complexity

Other

Account minimum: $500,000 per household Fee-only: Financial planning fixed fees ranging from $3,900 to $10,000; Hourly consulting fees around $250/hour; Tax return preparation minimum fees $250 for Federal 1040, $525 for Federal 1041

Location

Vero Beach, FL

545 Beachland Blvd

Vero Beach FL 32963

Advisors at this office

5

Most active in

Florida · Texas

Work history

< 1 year of industry experience

Treasure Coast Financial Planning, Inc.

2025 - Present • 1 year

Vero Beach, FL

Treasure Coast Financial Planning, Inc.

2025 - 2025 • 1 year

Vero Beach, FL

University of Central Florida

2023 - 2025 • 2 years

Orlando, FL

Rio Indio

2022 - 2025 • 3 years

Ft. Pierce, FL

Target Corp

2021 - 2021 • 1 year

Port St. Lucie, FL

Cobb's Landing

2021 - 2021 • 1 year

Ft. Pierce, FL

Indian River State College

2019 - 2022 • 3 years

Ft. Pierce, FL

Lincoln Park Academy

2014 - 2021 • 7 years

Ft. Pierce, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Ramesh G

CFP®, Series 63, Series 65

Vero Beach, FL

Gulati Asset Management LLC

Ramesh Gulati is a CFP®-certified financial advisor with 18 years of industry experience. He has led Gulati Asset Management LLC since 1998. Outside of his advisory role, he is involved in dietary supplement development as a managing member of CBDG LLC and serves on two homeowners association boards. Gulati Asset Management provides discretionary portfolio management and consulting services to individual and institutional clients, including pension plans, trusts, and charitable organizations. The firm constructs customized portfolios using a combination of equities, ETFs, mutual funds, and fixed income, employing both fundamental and technical analysis alongside risk assessment tools such as Monte Carlo simulation and Black Swan tests.

Active portfolio management General tax planning Real estate investing Options & derivatives strategies
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Luis W

Series 63, Series 65

Vero Beach, FL

Lulla Wealth Financial

Luis Whu is the sole advisor at Lulla Wealth Financial, an independent firm, with 16 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Lincoln Financial Securities Corporation and Bankers Life. Outside of advising, he is a licensed insurance agent offering various insurance products. Lulla Wealth Financial provides personalized wealth management and financial planning services to individuals and families, including high-net-worth clients. The firm operates on a fee-only, non-discretionary model, recommending investment programs and third-party managers while clients retain final investment decisions.

General retirement planning Life insurance needs analysis Cash flow / budgeting
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Mark Q

Series 63, Series 65

Vero Beach, FL

Greenfield Financial Services, LLC

Mark Quinn is the sole advisor at Greenfield Financial Services, LLC, an independent firm based in Vero Beach, FL. He holds Series 63 and Series 65 designations and has 41 years of industry experience. Quinn has led Greenfield Financial Services since 2012. Greenfield Financial Services provides ongoing portfolio management to individual and high-net-worth clients, overseeing approximately $2.51 million in assets. The firm operates primarily on a non-discretionary basis, preparing customized Investment Policy Statements and implementing portfolios using a range of securities while managing all client assets internally.

Active portfolio management
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Russell T

Series 63, Series 65

Vero Beach, FL

Gallatin & Company, LLC

Russell Twiss is a financial advisor at Gallatin & Company, LLC with 14 years of industry experience. He has been with Gallatin & Company since 2006 and holds Series 63 and Series 65 licenses. Gallatin & Company, LLC is an independent, fee-only registered investment adviser serving individuals, charitable organizations, institutions, trusts, estates, and pension plans. The firm manages approximately $92.6 million in assets and employs a fundamental security analysis and long-term total-return investment approach, creating individualized portfolios rather than model portfolios.

Wealth management
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Theodore Z

CFA®, PFS™, Series 66

Vero Beach, FL

Prosperity Path Advisers, LLC

Theodore Zamerski III is a CFA® charterholder and PFS™ credentialed financial advisor with 19 years of experience. He is the principal of Prosperity Path Advisers, LLC, where he has worked since 2021. Prior to that, he held roles at Green Vista Asset Management LLC, TSP Family Office, and Treasure Coast Financial Planning, Inc. He also provides tax planning and preparation services and serves as director and family office services member at TSP Family Office. Prosperity Path Advisers is an independent firm serving individuals, including high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm offers discretionary and non-discretionary portfolio management along with comprehensive financial planning, using a combination of fundamental and technical analysis to create customized asset allocations.

Income planning
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Biran H

Series 63, Series 66, Series 65

Vero Beach, FL

Herndon Wealth Services Inc

Biran Herndon is a financial advisor at Herndon Wealth Services Inc. with six years of industry experience. He holds Series 63, 65, and 66 credentials and has previously worked at Impact Partnership Wealth, LLC, Brookstone Wealth Advisors, and Forta Financial Group, Inc. In addition to his advisory role, he has been involved with Elite Tax Advisory Services, LLC, providing tax preparation and insurance services since 2008. Herndon Wealth Services serves individuals, high-net-worth clients, and business entities through financial planning and consulting, focusing on comprehensive plan creation and ongoing client engagements without discretionary asset management. The firm offers tailored planning services including business, retirement, and estate planning, and distinguishes itself by using hourly engagements and not charging asset-based fees.

Business sale tax planning Cash flow / budgeting College savings (529s, UTMA, etc.) Tax strategies for small businesses Founder/Business Owner
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